NOW Foods

Last Updated: January 14, 2022

How Ethical Is NOW Foods?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of NOW Foods' ethics and initiatives.

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Ethical Analysis

Is NOW Foods cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on NOW’s policies.
NOW is cruelty-free. None of NOWs ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of NOW’s products are vegan but they have some vegan options.
NOW is committed to using responsibly-sourced ingredients that are sustainably-sourced, fair-trade, and organic whenever possible. NOW also claims their facilities are focused on environmental efforts that include energy efficient lighting, solar panels, water conservation and electric car charging stations.

Additionally, NOW uses recyclable packaging whenever possible and they also offer a recycling program in partnership with TerraCycle.
NOW products come in plastic, glass, or paperboard packaging and NOW offers a recycling program with TerraCycle.

About NOW Foods

NOW Foods makes natural products that empower people to lead healthier lives including vitamins, supplements, essential oils, beauty products, food & more.
PRODUCTS: Bath & Body Care, Skincare, Hair Care, Oral Care

NOW Foods

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find NOW Foods cruelty-free products at iHerb and Amazon.

NOW Foods is Cruelty-Free

NOW Foods has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in any markets that may require animal testing.

By our standards, we would consider NOW Foods to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

NOW Foods is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of NOW Foods, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of NOW Foods products are vegan?

View a list of NOW Foods’ vegan products on this page:

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are NOW Foods products made?

NOW Foods states on its website,

“NOW is headquartered in Bloomingdale, Illinois, where our corporate offices and primary manufacturing facility are located.”

I hope this article helped you to understand NOW Foods’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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