Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

Is Lumene Cruelty-Free? | Lumene Vegan Product List (2019)

This post may contain affiliate links.

Lumene is a popular Finnish beauty brand, sold on Amazon and in select CVS and Target stores. But first I wanted to know, is Lumene cruelty-free or vegan?

Is Lumene Cruelty-Free?

Lumene is cruelty-free; none of Lumene’s products or ingredients are tested on animals, anywhere in the world.

Lumene’s Animal Testing Statement

Lumene is not certified cruelty-free by a third party organization like PETA or Leaping Bunny and there was no mention of Lumene’s animal testing policy on their website.

Lumene claims “no animal testing”

They do claim “no animal testing” and “vegan skincare” briefly on their website. But other than those generic terms, no other information could be found on their website.

I emailed Lumene to ask for details about their animal testing policy and they responded with the following:

We do not carry out or commission animal testing on our products or ingredients at any point in the product development or manufacturing process. As a Finnish company we comply with the EU cosmetics legislation that bans testing on animals. The legislation regulating the cosmetics industry (including the ban on animal testing) is enforced in Finland by the Finnish Safety and Chemicals Agency (Tukes).

We only use suppliers that don’t use animal testing. It’s against the EU cosmetics legislation for suppliers in EU to use animal testing and for suppliers outside of EU to sell ingredients for cosmetic purposes that have been tested on animals. This is being made sure with different audits and Code of Conduct commitments.

At the moment Lumene products are not available in China and we are not planning to enter the Chinese market so that we would need to give up on our position on animal testing.”

Based on their thorough and detailed response, I would consider Lumene to be a cruelty-free brand!

Is Lumene Vegan?

Most of Lumene products are vegan including their skincare products, foundations, and their whole Invisible Illumination collection are fully vegan. However, not all of Lumene products are considered vegan.

Please reference below for a list of Lumene vegan products.

List of Lumene Vegan Products (2019)

Lumene does label which of their products are considered vegan on their website. Under every product description, you’ll find a note at the top reading “Is it vegan? Yes”.

If you’re shopping for Lumene products on the go, below is a list of Lumene skincare and makeup products that are considered vegan by Lumene and do not contain any animal-derived ingredients or by-products.

Skincare – Lumene Vegan

  • All of Lumene skincare products are vegan.

Makeup – Lumene Vegan

  • Air-Light Loose Powder
  • BEST MAT(T)E FOREVER Mattifying Primer
  • Blur Longwear Foundation SPF 15
  • Bright Boost BB Cream SPF20 Light/Medium
  • Bright Boost BB Cream SPF20 Medium/Dark
  • Brightening Flawless Concealer
  • CC Color Correcting & Blurring Primer
  • CC Color Correcting Pen
  • CC Color Correcting Powder
  • CC Concealer
  • Extra Stay Eyebrow Palette
  • Extreme Eye Marker
  • Eyebrow Fixing Gel
  • Eyebrow Shaping Wax
  • Eyeshadow Primer
  • Highlighter
  • Instant Glow Beauty Serum
  • Instant Glow Fresh Skin Tint
  • Instant Glow UV Primer SPF30
  • Lip Balm – Invisible Illumination
  • Longwear Blur Powder Foundation SPF 15
  • Matte Oil-Free Foundation
  • Mattifying & Pore Smoothing Primer
  • Moisturizing & Illuminating Primer
  • Natural Correction Concealer Palette
  • Natural Glow Bronzer
  • Natural Glow Fluid Foundation
  • Natural Perfection CC Cream
  • Nordic Glow Palette
  • Northern Lights Blush
  • Precision Eyeliner
  • Professional Brow Definer Eyebrow Duo
  • Sheer Finish Loose Powder
  • Soft-Matte Pressed Powder
  • Under Eye Concealer
  • Watercolor Blush

Not Vegan – Lumene

Below is a list of products that did not contain the “Is it vegan: Yes” on the product description and cannot be considered vegan at this time.

If you choose to avoid non-vegan products, use this list as a reference:

  • Air-Light Compact Powder – not vegan
  • BEST MAT(T)E FOREVER Matte Foundation – not vegan
  • BEST MAT(T)E FOREVER Mattifying pressed powder – not vegan
  • BEST MAT(T)E FOREVER Wet & dry compact foundation – not vegan
  • BEYOUTIFUL Perfecting CC Cream – not vegan
  • Birch Black Mascara (contains beeswax) – not vegan
  • BLUSH, BRONZE & BE! Bronzer & Blush – not vegan
  • BORN TO SHINE Creamy Lipstick – not vegan
  • CC Color Correcting Cream – not vegan
  • CHEEKY Lip & Cheek Colour – not vegan
  • Chubby Eye Pencil – not vegan
  • Cover Stick – not vegan
  • Creamy Lipstick (contains beeswax) – not vegan
  • Deep Impact Mascara – not vegan
  • Deep Impact Waterproof Mascara – not vegan
  • Essential Volume Mascara – not vegan
  • Extreme Precision Eyebrow Pencil (contains beeswax) – not vegan
  • Extreme Stay Eye Pencil (contains carmine) – not vegan
  • EYE DRAMATIZER Volume & Curl Mascara – not vegan
  • EYE DRAMATIZER Volume & Curl Waterproof Mascara – not vegan
  • EYES EYES BABY Eyeshadow Palette – not vegan
  • EYES EYES BABY Eyeshadow Pen – not vegan
  • EYES EYES BABY Precision Eyeliner – not vegan
  • Eyeshadow Palette – not vegan
  • FULL BROWS! Eyebrow Pencil – not vegan
  • FULL BROWS! Eyebrow Gel – not vegan
  • Full-on Curl Mascara (contains beeswax) – not vegan
  • Full-on Curl Mascara Waterproof (contains beeswax) – not vegan
  • Full-On Volume Mascara (contains beeswax) – not vegan
  • GLOSS ME KISS Lip Gloss – not vegan
  • Glow Enhancer – not vegan
  • Illuminating Palette (contains proposil extract) – not vegan
  • Intense Eye Pencil – not vegan
  • I WAKE UP FOR MAKEUP Highlighting Pen – not vegan
  • I WAKE UP FOR MAKEUP Highlighting Powder – not vegan
  • KOHL ME MAYBE Kajal – not vegan
  • Light Reflecting Blush – not vegan
  • Lipshine – not vegan
  • Liquid Matte Lipstick – not vegan
  • LONGLASTING LOVE Liquid Matte Lipstick – not vegan
  • Longwear Eyeshadow stick – not vegan
  • Matte Lipstick – not vegan
  • METALLIPS Liquid Lipstick – not vegan
  • Natural Glow Blush (contains carmine) – not vegan
  • Nordic Secret Volume Lash Primer (contains glycogen) – not vegan
  • Northern Lights Bronzer – not vegan
  • Oil Fusion Lip Gloss – not vegan
  • PLUMPING DUO Lip pencil – not vegan
  • PSYCHEDELIPS Holographic Lip Fluid – not vegan
  • Pure Color Eyeshadow – not vegan
  • Sensitive Touch Mascara (contains beeswax) – not vegan
  • SSSSSHH THIS IS MY SECRET Concealer Palette – not vegan
  • Silky Lip Fluid (contains carmine) – not vegan
  • True Mystic Curl Mascara (contains beeswax) – not vegan
  • True Mystic Volume Mascara (contains carmine) – not vegan
  • True Mystic Volume Waterproof Mascara (contains beeswax) – not vegan
  • True Passion Lip Color – not vegan
  • TURN THE VOLUME UP Extreme Volume Mascara – not vegan

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at to let me know.

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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