Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

Lumene Cruelty-Free & Vegan Status (2019)

This post may contain affiliate links.

Lumene is a popular Finnish beauty brand, sold on Amazon and in select CVS and Target stores. But first I wanted to know, is Lumene cruelty-free or vegan?

Is Lumene Cruelty-Free?


Yes. Lumene is cruelty-free; they do not test their products or ingredients on animals.

Lumene’s Animal Testing Statement

Lumene is not certified cruelty-free by a third party organization like PETA or Leaping Bunny and there was no mention of Lumene’s animal testing policy on their website.

Lumene claims “no animal testing”

They do claim “no animal testing” and “vegan skincare” briefly on their website. But other than those generic terms, no other information could be found on their website.

I emailed Lumene to ask for details about their animal testing policy and they responded with the following:

We do not carry out or commission animal testing on our products or ingredients at any point in the product development or manufacturing process. As a Finnish company we comply with the EU cosmetics legislation that bans testing on animals. The legislation regulating the cosmetics industry (including the ban on animal testing) is enforced in Finland by the Finnish Safety and Chemicals Agency (Tukes).

We only use suppliers that don’t use animal testing. It’s against the EU cosmetics legislation for suppliers in EU to use animal testing and for suppliers outside of EU to sell ingredients for cosmetic purposes that have been tested on animals. This is being made sure with different audits and Code of Conduct commitments.

At the moment Lumene products are not available in China and we are not planning to enter the Chinese market so that we would need to give up on our position on animal testing.”

Based on their thorough and detailed response, I would consider Lumene to be a cruelty-free brand!

Is Lumene Vegan?


Most of Lumene products are vegan including their skincare products, foundations, and their whole Invisible Illumination collection are fully vegan. However not all of Lumene products are considered vegan.

List of Lumene Vegan Products (2019)

Lumene does label which of their products are considered vegan on their website. Under every product description, you’ll find a note at the top reading “Is it vegan? Yes”.

If you’re shopping for Lumene products on the go, below is a list of Lumene skincare and makeup products that are considered vegan by Lumene and do not contain any animal-derived ingredients or by-products.

Skincare – Lumene Vegan

  • All of Lumene skincare products are vegan.

Makeup – Lumene Vegan

  • Air-Light Loose Powder
  • BEST MAT(T)E FOREVER Mattifying Primer
  • Blur Longwear Foundation SPF 15
  • Bright Boost BB Cream SPF20 Light/Medium
  • Bright Boost BB Cream SPF20 Medium/Dark
  • Brightening Flawless Concealer
  • CC Color Correcting & Blurring Primer
  • CC Color Correcting Pen
  • CC Color Correcting Powder
  • CC Concealer
  • Extra Stay Eyebrow Palette
  • Extreme Eye Marker
  • Eyebrow Fixing Gel
  • Eyebrow Shaping Wax
  • Eyeshadow Primer
  • Highlighter
  • Instant Glow Beauty Serum
  • Instant Glow Fresh Skin Tint
  • Instant Glow UV Primer SPF30
  • Lip Balm – Invisible Illumination
  • Longwear Blur Powder Foundation SPF 15
  • Matte Oil-Free Foundation
  • Mattifying & Pore Smoothing Primer
  • Moisturizing & Illuminating Primer
  • Natural Correction Concealer Palette
  • Natural Glow Bronzer
  • Natural Glow Fluid Foundation
  • Natural Perfection CC Cream
  • Nordic Glow Palette
  • Northern Lights Blush
  • Precision Eyeliner
  • Professional Brow Definer Eyebrow Duo
  • Sheer Finish Loose Powder
  • Soft-Matte Pressed Powder
  • Under Eye Concealer
  • Watercolor Blush

Not Vegan – Lumene

Below is a list of products that did not contain the “Is it vegan: Yes” on the product description and cannot be considered vegan at this time.

If you choose to avoid non-vegan products, use this list as a reference:

  • Air-Light Compact Powder – not vegan
  • BEST MAT(T)E FOREVER Matte Foundation – not vegan
  • BEST MAT(T)E FOREVER Mattifying pressed powder – not vegan
  • BEST MAT(T)E FOREVER Wet & dry compact foundation – not vegan
  • BEYOUTIFUL Perfecting CC Cream – not vegan
  • Birch Black Mascara (contains beeswax) – not vegan
  • BLUSH, BRONZE & BE! Bronzer & Blush – not vegan
  • BORN TO SHINE Creamy Lipstick – not vegan
  • CC Color Correcting Cream – not vegan
  • CHEEKY Lip & Cheek Colour – not vegan
  • Chubby Eye Pencil – not vegan
  • Cover Stick – not vegan
  • Creamy Lipstick (contains beeswax) – not vegan
  • Deep Impact Mascara – not vegan
  • Deep Impact Waterproof Mascara – not vegan
  • Essential Volume Mascara – not vegan
  • Extreme Precision Eyebrow Pencil (contains beeswax) – not vegan
  • Extreme Stay Eye Pencil (contains carmine) – not vegan
  • EYE DRAMATIZER Volume & Curl Mascara – not vegan
  • EYE DRAMATIZER Volume & Curl Waterproof Mascara – not vegan
  • EYES EYES BABY Eyeshadow Palette – not vegan
  • EYES EYES BABY Eyeshadow Pen – not vegan
  • EYES EYES BABY Precision Eyeliner – not vegan
  • Eyeshadow Palette – not vegan
  • FULL BROWS! Eyebrow Pencil – not vegan
  • FULL BROWS! Eyebrow Gel – not vegan
  • Full-on Curl Mascara (contains beeswax) – not vegan
  • Full-on Curl Mascara Waterproof (contains beeswax) – not vegan
  • Full-On Volume Mascara (contains beeswax) – not vegan
  • GLOSS ME KISS Lip Gloss – not vegan
  • Glow Enhancer – not vegan
  • Illuminating Palette (contains proposil extract) – not vegan
  • Intense Eye Pencil – not vegan
  • I WAKE UP FOR MAKEUP Highlighting Pen – not vegan
  • I WAKE UP FOR MAKEUP Highlighting Powder – not vegan
  • KOHL ME MAYBE Kajal – not vegan
  • Light Reflecting Blush – not vegan
  • Lipshine – not vegan
  • Liquid Matte Lipstick – not vegan
  • LONGLASTING LOVE Liquid Matte Lipstick – not vegan
  • Longwear Eyeshadow stick – not vegan
  • Matte Lipstick – not vegan
  • METALLIPS Liquid Lipstick – not vegan
  • Natural Glow Blush (contains carmine) – not vegan
  • Nordic Secret Volume Lash Primer (contains glycogen) – not vegan
  • Northern Lights Bronzer – not vegan
  • Oil Fusion Lip Gloss – not vegan
  • PLUMPING DUO Lip pencil – not vegan
  • PSYCHEDELIPS Holographic Lip Fluid – not vegan
  • Pure Color Eyeshadow – not vegan
  • Sensitive Touch Mascara (contains beeswax) – not vegan
  • SSSSSHH THIS IS MY SECRET Concealer Palette – not vegan
  • Silky Lip Fluid (contains carmine) – not vegan
  • True Mystic Curl Mascara (contains beeswax) – not vegan
  • True Mystic Volume Mascara (contains carmine) – not vegan
  • True Mystic Volume Waterproof Mascara (contains beeswax) – not vegan
  • True Passion Lip Color – not vegan
  • TURN THE VOLUME UP Extreme Volume Mascara – not vegan

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at info@ethicalelephant.com to let me know.

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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Lumene Cruelty-Free & Vegan Status (2019)