Masque Bar

Last Updated: January 12, 2022

How Ethical Is Masque Bar?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Masque Bar's ethics and initiatives.

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Ethical Analysis

Is Masque BAR cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Masque Bar’s policies.
Masque Bar is cruelty-free. None of Masque Bar’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Masque Bar’s products are vegan but they have some vegan options.
Masque Bar claims they believe in responsibly sourcing clean ingredients and they work with the most reputable factories in South Korea, all of which follow and comply with global standards and regulations. In addition, Masque Bar claims they’ve updated their sheet masks to be made of 100% high-quality rayon that is biodegradable and they plan on introducing biodegradable packaging too.
Masque Bar has been non-responsive when I asked if their mica is ethically sourced without child or forced labor.
Masque Bar claims their sheet masks are biodegradable and that they’re introducing biodegradable/sustainable packaging as well. Currently, I believe they still use virgin plastic for some of their packaging.

About Masque Bar

Masque BAR offers a collection of face and body masks from Korea and around the world.
PRODUCTS: Skincare

Masque Bar

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You can find Masque Bar cruelty-free products at Target, Shoppers Drug Mart, and on Amazon.

Masque Bar is Cruelty-Free

Masque Bar has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Masque Bar to be Cruelty-Free.

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

But Masque Bar has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not currently sell products on mainland China.”

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Masque Bar is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Masque Bar, not all of their products are vegan. But they have some products that are suitable for vegans.

“All of our products are cruelty free and most are vegan but some have lactose and/or collagen in them.”

How to know which of Masque Bar products are vegan?

Currently, the only Masque Bar product that is clearly marked as Vegan is their Naturals sheet masks.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Masque Bar’s products made?

“Can you please advise if you are asking for our face sheet mask? If so, they are manufactured in south korea.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Masque Bar if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.

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