Fable & Mane

Last Updated: January 13, 2022

How Ethical Is Fable & Mane?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Fable & Mane's ethics and initiatives.

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Ethical Analysis

Is Fable & Mane cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on Fable & Mane’s policies.
Fable & Mane is cruelty-free. None of Fable & Mane’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Fable & Mane products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Fable & Mane is “committed to protecting and preserving the habitats of endangered, wild tigers in India.” They have what’s called a “Fable Fund” where they help provide sustainable support to tiger conservation and their critical habitat. In addition, Fable & Mane is committed to using ingredients that are sustainably-sourced.
Fable & Mane’s packaging has some plastic components. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Fable & Mane

Fable & Mane is a modern hair wellness brand of potent plant-based products inspired by ancient Indian beauty secrets with vegan and clean formulas.
COMPANY BASED IN: UK
PRODUCTS MADE IN: USA
PRODUCTS: Hair Care
CERTIFICATIONS: PETA-Certified

Fable & Mane

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Fable & Mane cruelty-free products at Sephora.

Fable & Mane is Cruelty-Free

Fable & Mane has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Fable & Mane to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Fable & Mane’s website about its animal testing policy:

Is Fable & Mane Cruelty-Free?

What About China’s Animal Testing Laws?

Fable & Mane has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Fable & Mane is 100% Vegan

Fable & Mane has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a screenshot of what’s currently stated on Fable & Mane’s website about its vegan claims:

Is Fable & Mane Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Fable & Mane’s products made?

“Fable & Mane HQ is based in London, our founders’ birthplace and home, and inspired by the wisdom of India. Travelling every summer to California with a passion for the wellness lifestyle led our founders to work with some of the best and sustainable labs in haircare. Though we currently manufacture in the USA, our spirit is global and borderless.”


I hope this article helped you to understand Fable & Mane’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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