Unpaste

Last Updated: February 7, 2023

How Ethical Is Unpaste?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Unpaste's ethics and initiatives.

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Ethical Analysis

Is Unpaste cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Unpaste’s policies.
Unpaste is cruelty-free. None of Unpaste’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Unpaste’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Unpaste uses waterless, carbon-neutral manufacturing, And its toothpaste tabs are packaged in zero-waste, compostable packaging.
Unpaste toothpaste tabs come in zero-waste, compostable packaging made from paper and corn starch and printed with organic soy inks.

About Unpaste

Unpaste offers zero-waste, all-natural toothpaste (fluoride and fluoride-free) tablets that replace your toothpaste.
PRODUCTS MADE IN: Europe
PRODUCTS: Oral Care
CERTIFICATIONS: Leaping Bunny

Unpaste

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Is Unpaste Cruelty-Free?

🐰 Unpaste is a cruelty-free brand. None of Unpaste’s ingredients or products are tested on animals. Unpaste has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Unpaste Test on Animals?

When asking, does Unpaste test on animals? We must look beyond to ensure none of Unpaste’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Unpaste confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Unpaste confirmed all their ingredient suppliers do not test on animals
  • ✓ Unpaste confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Unpaste is a truly cruelty-free brand by our standards.

What is Unpaste’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Unpaste’s website about its animal testing policy:

Is Unpaste Certified Cruelty-Free?

Unpaste is certified cruelty-free by Leaping Bunny.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is Unpaste Vegan?

⭐️ Unpaste is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

Where to buy Unpaste? Check out Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Unpaste’s products made?

Unpaste states on its website,

“Unpaste is made in Europe and FDA registered. Our tablets meet strict EU health standards and are certified by Aktion Zahnfreundlich, a German organization responsible for reviewing oral hygiene products.”


I hope this article helped you to understand Unpaste’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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