You can find Naturium cruelty-free products at naturium.com, Target, and on Amazon.

Is Naturium Cruelty-Free?

Naturium is a cruelty-free brand. Naturium has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Naturium to be Cruelty-Free.

What About China’s Animal Testing Laws?

Naturium has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“we do not sell in China or anywhere where animal testing is required.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Is Naturium Vegan?

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Naturium, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Naturium products are vegan?

All of Naturium’s vegan products are clearly marked on their website.

In addition, Naturium states on its website,

“*All of our products are vegan, except for our Quadruple Hyaluronic Acid Serum 5% and our Intense Overnight Sleeping Cream, which contain ethically sourced honey.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Naturium’s products made?

Naturium states on its website, “MADE IN THE USA” and “Our products are designed, developed, tested and made in the United States.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, Naturium states on its website,

“Responsible sourced natural mica using fully ethical, traceable and environmentally friendly processes. USA produced”

I hope this article helped you to understand Naturium’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!