Viori Beauty

Last Updated: January 9, 2023

How Ethical Is Viori Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Viori's ethics and initiatives.

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Ethical Analysis

Is Viori cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Viori’s policies.
Viori is cruelty-free. None of Viori’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Viori’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Viori is committed to using ingredients that are all natural and ethically sourced. Viori uses ingredients like Longsheng rice water and bamboo that are easily grown and replenished. Viori is committed to paying a fair and sustainable premium for its Longsheng rice and products it purchases from Red Yao villagers while also giving a minimum of 5% of its profits to initiatives that go directly back to Red Yao communities.

As for packaging, Viori states it doesn’t use plastic in its packaging or shipping containers. Instead, Viori uses recycled paper, and all its packaging is biodegradable, sustainable, and recyclable.
Viori does not use plastic in any of its packaging or shipping containers. Instead, Viori uses recycled paper, claiming all of its packaging is biodegradable, sustainable, and recyclable.

About Viori Beauty

Red Yao women developed hair-care rituals for over 2,000 years. Viori uses the same rituals and natural ingredients to craft our shampoo and conditioner bars.
PRODUCTS: Hair Care, Bath & Body Care

Viori Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Viori Cruelty-Free?

🐰 Viori is a cruelty-free brand. None of Viori’ ingredients or products are tested on animals. Viori has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Viori Test on Animals?

When asking, does Viori test on animals? We must look beyond to ensure none of Viori’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Viori confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Viori confirmed all their ingredient suppliers do not test on animals
  • ✓ Viori confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Viori is a truly cruelty-free brand by our standards.

What is Viori’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Viori’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Viori has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Viori Certified Cruelty-Free?

Viori is certified cruelty-free by Leaping Bunny.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is Viori Vegan?

⭐️ Viori is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

Where to buy Viori? Check out, Sephora, Amazon, and Etsy!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Viori’s products made?

Viori states on its website,

Where are your products made and manufactured?
All of our bars are manufactured, stored, and shipped from Utah, USA!”

I hope this article helped you to understand Viori’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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