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What The F... @wetnwildbeauty?! 😒 This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law 💔 I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China 😑

#wetnwild#wetnwildbeauty#crueltyfree

What The F... @wetnwildbeauty?! 😒...

BARBIE PINK 💗 always cruelty-free + vegan 💅🏻@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK 💗 always cruelty-free...

Happens more often than I’d like to admit 🤭.... // 📸 via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do 🙌🏻 #friyay #longweekendplans // 📸 via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! 🐰🌍💕// 📸 via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐢
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Shell phones. 🤭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐢 made by @naturally.jo! 😍👏🏻✨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... 🌴🙄

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans 🙌🏻✨ // 📸 via @mate_the_label

The best feeling is changing...

Every time. 😂 #relatable
// 📸 via @sassyspudshop

Every time. 😂 #relatable //...

Staying in bed and watching some of our favorite cruelty-free Youtubers! 🐰🍿 Because trying to keep up with all the new cruelty-free (and vegan!) beauty product launches while casually adding each product to our cruelty-free wishlist is hard AF 😬
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Luckily we don't have to do it alone because today on ethical elephant, we're sharing a list of our top 27 favorite cruelty-free Youtubers, including:
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💋 @jessicahazemua
💋 @crueltyfreebecky
💋 @cosmobyhaley
💋 @jkissamakeup
💋 @madewin
💋 @seekayseee
See the full list at the link in our bio!
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📸 via @sweetbabycharlie

Staying in bed and watching...

Dilemma: Cruelty Free Brands Owned by a Company that Tests on Animals

This post may contain affiliate links.

This is a hot topic and I’ve been going back and forth on whether I should continue to support cruelty free brands owned by a parent company that does test on animals or to boycott them all together.

My motto is ethical yet practical lifestyle choices. So boycotting all cruelty free brands owned by a company that tests on animals isn’t practical in some instances. For those who live in remote areas and unfortunately don’t have a variety of cruelty free brands to shop from, it’s unreasonable to suggest you don’t buy anything until cruelty free brands become available in your area.

I’d rather encourage you to buy from NYX and Urban Decay despite being owned by L’Oreal, than buying from brands that have admitted to testing on animals like Almay, MAC, or Neutrogena.

At the same time, there are so many incredible cruelty free brands that are independently owned that make quality and affordable products. So if given the option- there’s really no need to support brands that are affiliated with a non-cruelty free company.

Before you decide which side you’re on, here are some points to consider for and against supporting cruelty-free brands owned by a parent company that tests on animals.

Reasons to Buy from These Brands

1. They’re still cruelty-free!

Some of these brands are still deeply committed to their no animal testing policy despite being acquired by a parent company that tests on animals. Some brands have even maintained their cruelty-free certification with Leaping Bunny which means they have to meet a set of standards and show proof of documents that they don’t test on animals anywhere in their supply chain.

In order to be certified cruelty-free by Leaping Bunny, these brands must promise to operate as stand-alone subsidiaries with their own supply chains and must continue to meet the requirements of the Leaping Bunny Standard in order to remain on their list.

2. Sends a message to the parent company!

Some caring consumers believe that if the parent company can see first hand that there is a growing demand for cruelty-free products and that it can be incredibly profitable, then they might want to consider going cruelty-free overall.

3. Still working towards eliminating animal testing!

When it comes down to it, if these cruelty-free brands are telling the truth and not testing their own products and ingredients on animals, then this ultimately means fewer animals are used in labs and for testing. As we mentioned earlier, we’re better off supporting these cruelty free brands than unconsciously buying from other brands that do continue to test on animals.

Reasons to Boycott These Brands

1. Our money is financially supporting the parent company! 

When purchasing from these cruelty free brands, the money from our purchase are essentially going into the pockets of their parent company and financially supporting them.

2. We are indirectly funding animal testing! 

At the end of the day, whichever brand (cruelty-free or not) you purchase from a parent company… the money is all under one big ass umbrella and you have no control over how and where they spend that money, which can go back to funding more animal tests!

3. Support more independent cruelty free brands!

Some of these giant cosmetic brands have ridiculous amount of resources and marketing budgets and they’ll strive with or without our support. Instead, we should really be giving our money to independent cruelty free brands that need our support in order to survive!

4. They’re sell-outs!

Some people believe that these cruelty free brands sold out for a fat paycheck and that if they really do care about animals as they originally claimed, then they shouldn’t have accepted an offer to be bought by a company that is doing something they don’t agree with.

Ultimately, It’s your Decision

We want to encourage you all to make your own decision of whether you want to support these brands or not. Consider which of these points speak to you and are aligned with what you believe in. Also keep in mind that your opinions may change as you grow more comfortable and mindful about being and shopping cruelty free –and that’s okay. We’re all evolving and trying to be a better, kinder person.

I also want to make an incredibly important note here that we need to be more kind and gentle with one another when it comes to people’s personal choices. There is absolutely no need to degrade someone who is consciously trying to make better choices; we’re all entitled to purchase whatever the heck we want so don’t scare people away with discouraging comments or pointing out how they’re making the ‘wrong’ choices. Show compassion and kindness!

Let us know in the comments below if you’re for or against supporting cruelty free brands that tests on animals and why? Did we miss an important point? 

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26 Comments
  • Karen Hancock
    March 27, 2018

    T0 me, total cruelty free is no animal testing on products or ingrediences. Also, if products are owned by company(s) Who are not a cruelty free company)s. Are if their is a third party doing the testing for brand or company. Vegan doesn’t mean cruelty free. I think it is best to buy cruelty free and vegan… more of a chance their is no animal testing…. I have just started the ” IT cosmetics”, but to my understanding, they are owned by L’Oréal, who is not a cruelty free company. So, once I finish this product, I will be finding a different cosmetic. I will make sure the product and company(s) are cruelty free also….
    Save the animals,
    Karen Hancock

  • georgia green
    November 13, 2016

    i love this post a lot! i buy from urban decay and nyx but i feel a bit bad do you think i should change what i buy and not buy from urban decay and nyx and nars?

  • Paulomee Deb
    October 18, 2016

    Hi Vicky,
    Lots of love from India. I love your website. It has changed my POV towards so called branded products. I stay in India and not all products are available in our country. Can you please suggest me some good cruelty free products that I can buy in India. I can’t think of stepping out without a good eye pencil /liner and lipstick. Thanks in advance.

  • Summer
    August 18, 2016

    Great post Vicky! I wish I saw this earlier. I have definably bought some products to find out parenting companies test. I am a cruelty free blogger and have been looking more into parenting companies recently. I am personally going to cut them off unless the parenting companies become cruelty free or they leave that company. It’s sad because I would love to try NYX liquid lipsticks and I really liked The Body Shop before I knew about the parenting companies. (It’s so sad, I love my brownzer from there!) I really like how you worded it! It’s amazing. Like, it’s really great! (Sorry I am saying like a lot, haha!)

    I someimes find other bloggers can sometimes be harsh and almost judgy if you do support brands with parenting companies. Not all, but some. It kills me to see people hate on others instagram post because they are using brands with parenting companies that test. I strongly dislike hurting peoples feelings and don’t support anyone being mean to anyone so I would never judge someone for using parenting companies or even brands that do test..

    This is honestly a great post! You seem to have an awesome mind set on this!

    What do you think about Tarte being owned by KOSE? Also what do you think about NARS being owned by Shiseido? Do you consider them as cruelty free? Have you done a 2016 Update for brands that are owned by parenting companies? Will you be doing one?

    Great post again, and great blog/website. It’s so nicely done! Hope you have a great day! (:

    • Vicky Ly
      August 19, 2016

      Heya Summer!!

      I’m so so SO happy to hear that you enjoyed this post! Especially to hear that from a cruelty-free blogger too! =) BTW, I am obsessed with your blog now! Such an amazing resource for finding cruelty-free beauty reviews!! Keep it up, girl!

      I know exactly what you mean! I was a little afraid that this post was going to attract a thread of comments where people were just going to bash on each other and shove their opinions down each other’s throats. But what I’m learning is that we’ve all experienced the same hateful comments elsewhere on social media and people who are probably reading this post wanted to find more clarity on this touchy subject.

      It’s great to see all of us support one another instead of fighting against each other! =)

      I’m in the same boat as you right now.. I choose NOT to support brands that are owned by a parent company that tests on animals so that includes both Tarte and NARS. If you asked me this a year ago.. my answer would have been very different. But I personally feel like there are so many other amazing cruelty-free brands to choose from and since I’m a little more comfortable with shopping only cruelty-free, it makes it easier for me to find alternatives to brands like Tarte, NARS, Urban Decay, or NYX!

      Ultimately, I think it’s important to just do what we feel is comfortable and no knows you better than yourself! So to everyone else out there… just do YOU!

      p.s. I heard Jordana’s liquid lipsticks are equally amazing as NYX! and also
      Physicians Formula has some of the best bronzers!! =)

  • Margaret
    April 11, 2016

    Great points! I prioritize the product being vegan, and work my way from there. I think aiming for progress, not perfection is good for us, and for companies. I only purchase items that don’t contain animal products. As more
    consumers buy only vegan, companies will get the message.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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