IDUN Minerals

Last Updated: January 13, 2022

How Ethical Is IDUN Minerals?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of IDUN Minerals' ethics and initiatives.

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Ethical Analysis

Is IDUN Minerals cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on IDUN Minerals’ policies.
IDUN Minerals is cruelty-free. None of IDUN Minerals’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of IDUN Minerals’ products are vegan but they have some vegan options.
IDUN Minerals is committed to using sustainably-sourced raw materials, reducing their carbon emissions in production and transportation, keeping their product and packaging production local, and working with responsible suppliers.

In addition, IDUN Minerals is committed to making their packaging to be more recyclable, while reducing the size and weight of their packaging to reduce its environmental impact.
IDUN Minerals claims their mica is ethically-sourced without the use of child labor.
75% of IDUN Minerals’ plastic packaging is recyclable, their goal is to make 85% of their plastic packaging to be recyclable by 2021.

About IDUN Minerals

IDUN Minerals offers ‘clean’ and sustainable beauty, mineral makeup, vegan skincare, and sulfate-free hair care from Sweden.
PRODUCTS: Makeup, Makeup Brushes, Nails, Skincare, Hair Care

IDUN Minerals

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find IDUN Minerals cruelty-free products on Amazon.

IDUN Minerals is Cruelty-Free

IDUN Minerals has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider IDUN Minerals to be Cruelty-Free.

What About China’s Animal Testing Laws?

IDUN Minerals has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

IDUN Minerals is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of IDUN Minerals, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of IDUN Minerals products are vegan?

All of IDUN Minerals’ vegan products are clearly marked on their website. In addition, IDUN Minerals claims all of its products are vegan except for two. See statement below.

Are IDUN Minerals products vegan?
All IDUN Minerals products are vegan, except for Mascara Vatn Waterproof and Eyebrow Pencil Pil. This means that they do not contain any animal or animal-based ingredients, and that no animal derived ingredient was used in the manufacturing process. They are certified by Djurens Rätt – a Swedish non-profit organization for animal rights. All IDUN Minerals brushes are vegan and made from Taklon, a high-quality synthetic material. Mascara Vatn Waterproof and Eyebrow Pencil Pil are the only non-vegan products in IDUN Minerals’ assortment: our product development team is currently working on new vegan formulas for these two products.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked IDUN Minerals if their mica is ethically sourced without the use of child labor and they responded by stating,

“We truly appreciate your inquiry and concern regarding the Mica in our products. Media has investigated and found that mica, which is used in, among other things, mineral cosmetics, sometimes is extracted by child workers in India. IDUN Minerals does not use raw materials from factories that use child labor. We have signed a code of conduct that all suppliers undertake to follow. IDUN Mineral’s Mica content mainly originates from England, USA, China and Brazil. Our suppliers ensure that the mica is not manufactured by child labor. Should any supplier, withhold the truth, we will immediately terminate the collaboration with them. We work intensively to ensure and verify that all suppliers and their subcontractors meet our high standards.”

I hope this article helped you to understand IDUN Minerals’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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