Mad Hippie

Last Updated: January 14, 2022

How Ethical Is Mad Hippie?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Mad Hippie's ethics and initiatives.

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Ethical Analysis

Is Mad Hippie cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Mad Hippie’s policies.
Mad Hippie is cruelty-free. None of Mad Hippie’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Mad Hippie’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Mad Hippie claims they’re committed to working to further their carbon footprint and impact on the environment. Some of their product packaging is made with sugarcane plastic that is also recyclable, they use soy-based inks for printing, and FSC certified paper. In addition, they have a recycling program with TerraCycle.
Mad Hippie claims their mica is ethically-sourced without the use of child labor.
Most of Mad Hippie products come in glass bottles but some have plastic components or plastic packaging. However, a variety of Mad Hippie’s products’ packaging are made with bioresin sugarcane plastic sourced from environmentally responsible farms. They’re recyclable in standard recycling facilities and Mad Hippie also has a recycling program in partnership with TerraCycle.

About Mad Hippie

Mad Hippie is hippies on a mission and built on the notion that natural skincare can be every bit as effective as traditional.
PRODUCTS: Skincare, Makeup
CERTIFICATIONS: Leaping Bunny, PETA-Certified

Mad Hippie

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Mad Hippie cruelty-free products at Ulta and Amazon.

Mad Hippie is Cruelty-Free

Mad Hippie has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Mad Hippie to be Cruelty-Free.

What About China’s Animal Testing Laws?

Mad Hippie has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Mad Hippie is 100% Vegan

Mad Hippie has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Below is a screenshot of what’s currently stated on Mad Hippie’s website about its cruelty-free & vegan claims:

Is Mad Hippie Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Mad Hippie’s products made?

When I asked Mad Hippie where their products are manufactured, they told me:

“All of our products are manufactured on the west coast of the USA.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Mad Hippie if their mica is ethically sourced without the use of child labor and they responded by stating,

“We use Fair Trade mica that is ethically sourced without the use of child labor. We use mica in the Eye Pencil and Cheek and Lip Tints and work with fair trade certified suppliers.”

I hope this article helped you to understand Mad Hippie’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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