Plain Jane Beauty

Last Updated: January 17, 2022

How Ethical Is Plain Jane Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Plain Jane Beauty's ethics and initiatives.

Ethical Analysis

Is Plain Jane Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Plain Jane Beauty’s policies.
Plain Jane Beauty is cruelty-free. None of Plain Jane Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Plain Jane Beauty’s products are vegan but they have some vegan options.
Plain Jane Beauty is committed using sustainably-sourced ingredients and non-toxic product formulations that have minimal negative impact ecologically and socially.

They also use recyclable plastic and glass, pay fair and living wages to their employees, as well as, print brochures and marketing materials locally and on recycled paper using vegetable-based inks.
Plain Jane Beauty claims their mica is ethically-sourced without the use of child labor.
Plain Jane Beauty products come in recyclable plastic packaging.

About Plain Jane Beauty

Plain Jane Beauty is an eco-beauty color cosmetics line, inspired by nature’s brilliant colors.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Makeup, Lashes
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified

Plain Jane Beauty

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Plain Jane Beauty is Cruelty-Free

Plain Jane Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Plain Jane Beauty to be Cruelty-Free.

What About China’s Animal Testing Laws?

Plain Jane Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Plain Jane Beauty is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Plain Jane Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Plain Jane Beauty products are vegan?

All of Plain Jane Beauty’s vegan products are clearly marked on their website.

In addition, the following is a snippet of the email response I received from Plain Jane Beauty when I asked if all of their products are vegan:

“We use beeswax in our lip balm… all other products are vegan and don’t contain animal-derived ingredients or by-products.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Plain Jane Beauty’s products made?

Plain Jane Beauty states on its website: “made in USA”.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Plain Jane Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our mica is sourced right here in the state of Georgia –  Also, our mica supplier is a member of the responsible mica initiative.”


I hope this article helped you to understand Plain Jane Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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