Last Updated: November 15, 2022

How Ethical Is Viseart?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Viseart's ethics and initiatives.

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Ethical Analysis

Is Viseart cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Viseart’s policies.
Viseart is cruelty-free. None of Viseart’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Viseart’s products are vegan, but they have some vegan options.
Viseart does not claim or market itself as a sustainable company.
Viseart claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.
Some of Viseart’s products come in plastic packaging, however, Viseart has replaced some of its plastic clamshell packaging with ethically sourced recycled paper packaging and/or recyclable cardboard packaging..

About Viseart

Viseart’s high-performance formulas have been trusted by industry professionals for television, film, bridal, red carpet, and beyond to bring you unstoppable results.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Viseart cruelty-free products at Sephora, Cult Beauty, Beautylish, Camera Ready Cosmetics, and Beauty Bay.

Is Viseart Cruelty-Free?

Viseart is a cruelty-free brand. Viseart Paris has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Viseart to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Viseart’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Viseart has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Is Viseart Vegan?

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Viseart, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on Viseart’s website about its vegan claims:

How to know which of Viseart’s products are vegan?

All of Viseart’s vegan products are clearly marked on their website. See below for an example.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Viseart’s products made?

Viseart states on its website,

Do you build and manufacture makeup in Paris and California?
Yes, we are very committed to building and making our product in France and California and supporting artists.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Viseart if their mica is ethically sourced without the use of child labor and they responded by saying,

“When unethically sourced, processed, and transported, the mining of Mica can be a truly horrific problem. We understand and share your concern.

As our Mica suppliers are based in Europe, they have to follow the strictest laws regarding sourcing ethics and responsibility. Additionally, they have communicated with us that they perform routine and rigorous audits across their supply chain to ensure that it is free from:

  • Any forms of torture, cruel, inhuman and degrading treatment,
  • Any forms of forced or compulsory labor,
  • Any forms of child labor,
  • Any human rights violations and abuses such as widespread sexual violence, war crimes or other serious violations of international humanitarian law, crimes against humanity or genocide,
  • Illegally controled mine sites, transportation routes and upstream actors in the supply chain,
  • Illegal taxation or extortion of money or minerals,
  • Bribery of any kind, 
  • Non-state armed groups”

I hope this article helped you to understand Viseart’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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