MUA (Make Up Academy) is an affordable, UK-based, makeup drugstore brand that is exclusively available at Superdrug in the UK. But is MUA cruelty-free and/or vegan in 2020?
Is MUA Cruelty-Free?
MUA (Make Up Academy) is Cruelty-free! None of MUA’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
MUA has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law, and their products are not sold in stores in mainland China or any other country that may require animal testing.
MUA Sold in China?
All imported cosmetics sold in mainland China are required by law to be tested on animals. However, MUA has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.
You can find MUA cruelty-free products at Superdrug.
Is MUA Vegan?
2020 UPDATE: All of MUA products are now officially 100% vegan and do not contain any animal-derived ingredients or by-products.
Last year, MUA was working on reformulating its products to be vegan and they have successfully done just that with their recent announcement of now being a 100% vegan makeup brand.
Note: All of MUA current products are vegan, however, I was informed by one of their reps that “some of the products in the sale section of our website are not vegan, as we are selling through this old stock.”
“We are delighted to announce that we are now 100% Vegan as a brand. We have always been 100% Cruelty Free, and to us Cruelty Free and Vegan makeup should mean the same thing – not tested on animals and not containing any animal products!
We are proud to be an affordable high street brand that can guarantee every product is Vegan and Cruelty Free, with outstanding quality that anyone can access.”
I hope this article helped you to understand MUA’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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