Is MUA Cruelty-Free and Vegan in 2020?

MUA (Make Up Academy) is an affordable, UK-based, makeup drugstore brand that is exclusively available at Superdrug in the UK. But is MUA cruelty-free and/or vegan in 2020?

Is MUA Cruelty-Free?

MUA (Make Up Academy) is cruelty-free; none of their products or ingredients are tested on animals, anywhere in the world.

In addition, none of MUA products are sold in mainland China.

Is MUA Vegan?

2020 UPDATE: All of MUA products are now officially 100% vegan and do not contain any animal-derived ingredients or by-products.

Last year, MUA was working on reformulating its products to be vegan and they have successfully done just that with their recent announcement of now being a 100% vegan makeup brand.

Note: All of MUA current products are vegan, however, I was informed by one of their reps that “some of the products in the sale section of our website are not vegan, as we are selling through this old stock.”

MUA Claims:

“We are delighted to announce that we are now 100% Vegan as a brand. We have always been 100% Cruelty Free, and to us Cruelty Free and Vegan makeup should mean the same thing – not tested on animals and not containing any animal products!

We are proud to be an affordable high street brand that can guarantee every product is Vegan and Cruelty Free, with outstanding quality that anyone can access.”