The Nue Co.

Last Updated: March 28, 2023

How Ethical Is The Nue Co.?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of The Nue Co.'s ethics and initiatives.

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Ethical Analysis

Is The Nue Co. cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on The Nue Co.’s policies.
The Nue Co. is cruelty-free. None of The Nue Co.’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of The Nue Co.’s products are vegan, but they have some vegan options.

About The Nue Co.

The Nue Co is redefining supplements – the way you feel about them, the way you take them. They merge science and natural innovation to offer functional supplements for those who are mindful of their health, yet not defined by it.
PRODUCTS: Supplements, Skincare

The Nue Co.

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is The Nue Co. Cruelty-Free?

🐰 The Nue Co. is a cruelty-free brand. None of The Nue Co.’s ingredients or products are tested on animals. The Nue Co. has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does The Nue Co. Test on Animals?

When asking, does The Nue Co. test on animals? We must look beyond to ensure none of The Nue Co.’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ The Nue Co. confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ The Nue Co. confirmed all their ingredient suppliers do not test on animals
  • ✓ The Nue Co. confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, The Nue Co. is a truly cruelty-free brand by our standards.

What About China’s Animal Testing Laws?

The Nue Co. has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is The Nue Co. Certified Cruelty-Free?

The Nue Co. is certified cruelty-free by PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is The Nue Co. Vegan?

⭐️ The Nue Co. is NOT an entirely vegan brand. But The Nue Co. offers some vegan options that are free of animal products.

How to know which of The Nue Co. products are vegan?

All of The Nue Co.’s vegan products are clearly marked on their website.

The following is a screenshot of what’s currently stated on The Nue Co.’s website about its vegan claims:

Where to buy The Nue Co.? Check out Sephora, Nordstrom, Dermstore, and Amazon!

Where is The Nue Co. Manufactured?

The Nue Co. states on its website,

Where are your products made?
We work with a number of different labs across the USA; each is a specialist in their field. While all our products are made in the USA, we formulate them to European ingredient and safety standards.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

I hope this article helped you to understand The Nue Co.’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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