Kind Natured

Last Updated: January 20, 2022

How Ethical Is Kind Natured?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Kind Natured's ethics and initiatives.

Ethical Analysis

Is Kind Natured cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on Kind Natured’s policies.
Kind Natured is cruelty-free. None of Kind Natured’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Kind Natured products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
As part of Kind Natured’s “Ethos” they claim their formulations are 97% natural and their bottles, tubes, and cards are recyclable. However, I couldn’t find any other information about their sustainability initiatives, ethical ingredient sourcing policy, or anything stating they’re working on reducing virgin plastic packaging.
Kind Natured responded and said they’ll pass my inquiry over to their technician team but I haven’t heard back from the brand again.
Kind Natured products come in recyclable plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Kind Natured

Kind Natured are believers in keeping it natural by creating 97% Natural, vegan-friendly hair, and body care products.
PRODUCTS: Bath & Body Care, Skincare, Hair Care, Oral Care

Kind Natured

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Kind Natured is Cruelty-Free

Kind Natured has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Kind Natured to be Cruelty-Free.

Below is a part of the email response I received from Kind Natured when verifying its animal testing policy:

“Yes, we are pleased to confirm we are a cruelty-free brand. In fact, in March 2013, a new European Union (EU) law was fully implemented that made it illegal to sell animal-tested cosmetics in Europe. We are pleased to confirm that we comply to the law and do not test our products on animals, nor do we employ any third parties to do so as this would be breaking the law.”

What About China’s Animal Testing Laws?

Kind Natured has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not actively sell Kind Natured in China or have plans to do so in the near future.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Kind Natured is 100% Vegan

Kind Natured has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Kind Natured about its vegan claims:

“All our formulations have been developed to be Vegetarian friendly and all products are now Vegan friendly.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Kind Natured if their mica is ethically sourced without the use of child labor, they responded and said they’ll pass my inquiry over to their technician team but I never heard back from the brand again.

I hope this article helped you to understand Kind Natured’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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