St. Ives (Unilever)

Last Updated: May 24, 2021

Is St. Ives (Unilever) Cruelty-Free and Vegan?

Supporting companies that share the same values and ethics to what matters most to us is how we can drive positive change in this world. Here’s a quick summary of St. Ives’ ethics and initiatives.

Ethical Analysis

Is St. Ives cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on St. Ives’ policies.
St. Ives is cruelty-free, but St. Ives is owned by Unilever, a parent company that’s NOT cruelty-free.
Not all of St. Ives’ products are vegan but they have some vegan options.
St. Ives does not claim or market itself as a sustainable company.
St. Ives products come in plastic packaging.

About St. Ives (Unilever)

St. Ives uses 100% natural moisturizers, exfoliants, and extracts to bring the joy of nature into their skin products and to give you soft, refreshed skin that glows.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA, unless otherwise stated
PRODUCTS: Bath & Body Care, Skincare
CERTIFICATIONS: PETA-Certified

St. Ives (Unilever)

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Is St. Ives Cruelty-Free and Vegan?

St Ives is a popular drugstore skin and body care brand known for their affordable facial scrubs and body lotions, but is St Ives cruelty-free and vegan?

Is St. Ives Cruelty-Free?

Yes, St. Ives is Cruelty-free! None of St. Ives’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that St. Ives is owned by Unilever, a parent corporation that does test on animals when required by law.

St. Ives has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, and their products are not sold in stores in mainland China or any other country that may require animal testing by law.

Below is what is currently stated on St. Ives’ website:

St. Ives Cruelty-Free Claims & Animal Testing Policy

St. Ives Owned by Unilever

In 2010, Unilever acquired St. Ives. Unilever is a corporation that does test on animals when required by law.

Although St. Ives is owned by Unilever, St. Ives is committed to being and staying as a cruelty-free brand.

St. Ives Sold in China?

St. Ives products are not sold in mainland China, they confirmed this to me by stating:

St. Ives is not and has never been sold directly in China. Consumers in China are only able to purchase St. Ives through cross-border e-commerce sites.

St. Ives is included on our List of Cruelty-Free Brands.

You can find St. Ives products on Amazon and in stores at Walmart and Shoppers Drug Mart.

Is St. Ives Vegan?

(NOV 2020 UPDATE!) Not all of St. Ives products are vegan as some of their products contain animal-derived ingredients or by-products.

I was previously told that almost all of St. Ives products are vegan with the exception of a couple of their products. But it’s come to my attention that many St. Ives products are actually not vegan.

Below is the original response I received from St. Ives,

None of our products contain animal derived ingredients with the exception of the St. Ives Collagen & Elastin Moisturizer and the St. Ives Collagen & Elastin Body Lotion, which contain collagen and elastin derived from a marine source.

But upon checking some of St. Ives other products, it turns out they actually contain animal products and therefore are not vegan after all. I have reached out to St. Ives for clarification and will update this post once I know more.


Is St. Ives Ethical?

Unfortunately, I wasn’t able to find any public information on St. Ives’ sustainability, environmental, and social initiatives.

Eco-Friendly Packaging Initiatives: St. Ives bottles are recyclable and they claim to be developing and testing new packaging materials including the use of recycled materials. Currently, only some of St. Ives bottles contain up to 25% recycled plastic.

“Because we recognize the importance of preserving natural resources, our company is engaged in a series of programs designed to address a number of issues concerning the environment. These issues range from biodegradability to recycling. Our company actively participates in industry-wide coalitions and trade associations which are working toward solutions to solid waste problems.We have established a center devoted entirely to the development and testing of new packaging materials and concepts. Company efforts to reduce solid waste include recycling projects, packages which can be recycled and use of recycled materials. Our scientists are also conducting studies on a broad range of product formulas and ingredients to ensure their environmental compatibility.”

Ingredients and Formulations Claims: St. Ives claims their products are Paraben-Free.

There’s also St. Ives infamous Apricot Scrub lawsuit which was tossed out of court in 2018.


I hope this article helped you to understand St. Ives’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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