Last Updated: January 14, 2022

How Ethical Is Krave?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Krave's ethics and initiatives.

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Ethical Analysis

Is Krave cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Krave’s policies.
Krave is cruelty-free. None of Krave’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Krave’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Krave promotes sustainability by encouraging companies and consumers to reduce waste by consuming and producing less. Krave states, “our mission is to empower the world to slooow down. We encourage companies in and out of beauty to produce at a responsible rate and cut down on wasteful overproduction to reduce their footprint. All of us have a part to play too; we can reduce our excess product consumption and purchase with purpose so we avoid piling up what we don’t need.”

Krave Beauty also offers customers to offset their carbon emissions from shipping when they purchase from their website.

In addition, Krave is working to perform carbon and water accounting audits on their suppliers, vendors, and partners to reduce waste.
Krave products come in recyclable plastic packaging.

About Krave

Founded by Liah Yoo, KraveBeauty creates skincare basics that work your skin, not against it.
PRODUCTS: Skincare


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KraveBeauty is Cruelty-Free

Krave Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Krave to be Cruelty-Free.

What About China’s Animal Testing Laws?

Krave has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Krave is 100% Vegan

Krave has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

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