Last Updated: January 17, 2022

How Ethical Is blendSMART?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of blendSMART's ethics and initiatives.

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Ethical Analysis

Is blendSMART cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on blendSMART’s policies.
blendSMART is cruelty-free. None of blendSMART’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of blendSMART’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
blendSMART does not claim or market itself as a sustainable company.
blendSMART products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About blendSMART

Get a fast, finger-free, and flawless finish with the award-winning blendSMART Rotating Makeup Brush. Natural, even coverage from home.
PRODUCTS MADE IN: China, assembled in USA
PRODUCTS: Makeup Brushes


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find blendSMART cruelty-free products on Amazon.

blendSMART is Cruelty-Free

blendSMART has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in any markets that may require animal testing.

By our standards, we would consider blendSMART to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

blendSMART is 100% Vegan

blendSMART has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Yes our products are vegan, cruelty-free and made from synthetic fibers.”

Vegan Policies

Note that there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some makeup brushes are made with goat, squirrel, pony, or other animal hair. Unless it’s clearly labeled as such, It’s sometimes difficult to know if brushes are made with synthetic or animal fibers. So it’s best to ask the company and manufacturers.

Where are blendSMART’s products made?

I asked blendSMART where their products are manufactured and they told me:

“our products are made in China and assembled here in Houston, Texas.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

I hope this article helped you to understand blendSMART’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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