MG Naturals

Last Updated: January 28, 2022

How Ethical Is MG Naturals?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of MG Naturals' ethics and initiatives.

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Ethical Analysis

Is MG Naturals cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on MG Naturals’ policies.
MG Naturals is cruelty-free. None of MG Naturals’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of MG Naturals products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
MG Naturals entire line is 100% Titanium Dioxide Free and they’re also committed to using organic ingredients whenever possible. Additionally, MG Naturals offers “eco-refills” of their mineral foundation and blush to reduce their use of plastic.
MG Naturals claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
MG Naturals products come in plastic packaging but they offers “eco-refills” of the mineral foundation and blush.

About MG Naturals

MG Naturals offers titanium-dioxide-free makeup that are also vegan, organic, and made to soothe sensitive skin.
COMPANY BASED IN: Australia
PRODUCTS MADE IN: Australia
PRODUCTS: Makeup
CERTIFICATIONS: N/A

MG Naturals

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MG Naturals is Cruelty-Free

MG Naturals has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider MG Naturals to be Cruelty-Free.

What About China’s Animal Testing Laws?

MG Naturals has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“we don’t sell on China”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

MG Naturals is 100% Vegan

MG Naturals has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“All of our cosmetics are cruelty free & vegan because kindness matters.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are MG Naturals’ products made?

MG Naturals states on its website, “made in Australia”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, MG Naturals states on its website,

This is why here at MG Naturals, we are committed to only using ethically sourced mica in our products. All of our mica is sourced from Malaysia from fair-trade approved, ethically mined and certified child-labour free mines.


I hope this article helped you to understand MG Naturals’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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