Crown Affair

Last Updated: April 7, 2023

How Ethical Is Crown Affair?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Crown Affair's ethics and initiatives.

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Ethical Analysis

Is Crown Affair cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Crown Affair’s policies.
Crown Affair is cruelty-free. None of Crown Affair’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Crown Affair’s products are vegan, but they have some vegan options.

About Crown Affair

Redefine your relationship with your hair with Crown Affair’s hair products, guidance, and community.
COMPANY BASED IN: USA
PRODUCTS MADE IN: Italy, Switzerland, Japan, Korea
PRODUCTS: Haircare
CERTIFICATIONS: N/A

Crown Affair

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Crown Affair Cruelty-Free?

🐰 Crown Affair is a cruelty-free brand. None of Crown Affair’s ingredients or products are tested on animals. Crown Affair has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Crown Affair Test on Animals?

When asking, does Crown Affair test on animals? We must look beyond to ensure none of Crown Affair’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Crown Affair confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Crown Affair confirmed all their ingredient suppliers do not test on animals
  • ✓ Crown Affair confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Crown Affair is a truly cruelty-free brand by our standards.

What is Crown Affair’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Crown Affair’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Crown Affair has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not sell our products in China.”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Crown Affair Certified Cruelty-Free?

Crown Affair is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.

Although Crown Affair is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.

Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Crown Affair Vegan?

⭐️ Crown Affair is NOT an entirely vegan brand. But Crown Affair offers some vegan options that are free of animal products.

How to know which of Crown Affair products are vegan?

Crown Affair claims all of its products are vegan except its boar bristle hair brushes and silk scrunchies. In addition, all of Crown Affair’s vegan products are clearly marked on their website.

Where to buy Crown Affair? Check out Sephora!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Crown Affair’s products made?

Crown Affair states on its website,

Where are your products produced?
Our products are made with materials sourced from all over the world. We work with the best craftsmen and chemists from Italy, Switzerland, Japan, and Korea to create clean formulas and beautiful tools that transform your everyday hair routine into a true ritual.”


I hope this article helped you to understand Crown Affair’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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