TOK Beauty

Last Updated: October 21, 2022

How Ethical Is TOK Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of TOK Beauty's ethics and initiatives.

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Ethical Analysis

Is TOK Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on TOK Beauty’s policies.
TOK Beauty is cruelty-free. None of TOK Beauty’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of TOK Beauty’s products are vegan, but they have some vegan options.
TOK Beauty claims to use ethically sourced ingredients, but I couldn’t find any additional information on its ethical ingredient sourcing policy. In addition, TOK Beauty claims to be committed to offering products that are packaged and shipped sustainably. Their current eco-packaging initiatives include using recyclable plastic and aluminum packaging, compostable mailers, and recycled shipping materials.
TOK Beauty claims their mica is ethically sourced without child labor. However, it’s not exactly clear where their mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
TOK Beauty claims to use recyclable plastic and aluminum packaging that are recyclable through Terracycle. But they don’t currently offer a return & recycling program with Terracycle. TOK Beauty also claims to use compostable mailers, biodegradable packing peanuts, and recycled unit cartons and shipping boxes.

About TOK Beauty

TOK Beauty started as a way to provide women with performance-driven products formulated with plant-based benefits that are simple to use.
CERTIFICATIONS: Leaping Bunny, Cruelty Free International

TOK Beauty

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You can find TOK Beauty cruelty-free products at

TOK Beauty is Cruelty-Free

TOK Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider TOK Beauty to be Cruelty-Free.

What About China’s Animal Testing Laws?

TOK Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We are a cruelty-free brand – certified by The Leaping Bunny. We do not test on animals or sell in China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Is TOK Beauty Vegan?

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of TOK Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of TOK Beauty’s products are vegan?

TOK Beauty states on its website FAQ that all of its products are vegan, however, it has come to my attention that some of TOK’s products contain beeswax and therefore cannot be considered vegan.

It’s best to double-check the ingredient list to find out which of TOK’s products are vegan.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked TOK Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“We use an eco-very facility that ethically sources Mica. There is no use of child labour.”

I hope this article helped you to understand TOK Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

2 thoughts on “TOK Beauty”

  1. Tok Beauty isn’t 100% vegan; several products (Brow Tok and Lip Tonic) contain beeswax. Mascara appears to be only vegan product.

    1. Thanks, Nicole for letting me know that Tok Beauty is not 100% vegan as they claim to be. I’ve updated this post along with my CF brand directory to avoid any further confusion.

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