Last Updated: January 28, 2022

How Ethical Is MARA?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of MARA's ethics and initiatives.

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Ethical Analysis

Is MARA cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on MARA’s policies.
MARA is cruelty-free. None of MARA’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of MARA’s products are vegan, but they have some vegan options.
MARA states they are conscious about their entire production cycle including the ingredients they use and harvest. For example, their moringa suppliers donate to Trees for Life to plant more moringa trees to help aid with world hunger. MARA also claims they don’t use any ingredients that cause ecotoxicity that bioaccumulates in our oceans, marine life, and food chains, and ultimately harming our waters and wildlife.

Also, MARA has green manufacturing practices in place to reduce their energy consumption, pollution, and help conserve natural resources.

In addition, MARA uses glass packaging and their unit cartons use low VOC UV and vegetable-based inks.
MARA products come in recyclable glass bottles with an aluminum gold cap. plastic packaging. MARA also offers a send-back recycling program where customers can send three MARA products to be recycled by them.

Additionally, MARA’s shipping materials include kraft boxes and crinkle paper that are both recycled and recyclable.

About MARA

MARA Beauty is a line of non-toxic, clean, natural algae face oils, face masks, and cleansers created by founder Allison McNamara.
PRODUCTS: Skincare


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find MARA cruelty-free products at Credo Beauty and Cult Beauty.

MARA is Cruelty-Free

MARA has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider MARA to be Cruelty-Free.

What About China’s Animal Testing Laws?

MARA has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

MARA is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of MARA, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of MARA products are vegan?

All of MARA’s vegan products are clearly marked on their website.

The following is a screenshot of what’s currently stated on MARA’s website about its vegan claims:

Is MARA Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are MARA’s products made?

MARA states on its website,

“Are your products made in the U.S.?
Yes, all of our products are made in Los Angeles from globally sourced ingredients.”

I hope this article helped you to understand MARA’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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