Pixi Beauty

Last Updated: January 4, 2022

Is Pixi Beauty Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Pixi’s ethics and initiatives.

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Ethical Analysis

Is Pixi Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Pixi’s policies.
Pixi Beauty is cruelty-free. None of Pixi’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Pixi Beauty’s products are vegan, but they have some vegan options.
Pixi Beauty does not claim or market itself as a sustainable company.
It’s not clear where Pixi’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Pixi Beauty products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Pixi Beauty

Pixi Beauty offers skin-loving, long-wearing makeup, and skincare products to enhance your natural beauty.
PRODUCTS MADE IN: Around the world*
PRODUCTS: Makeup, Skincare, Nails, Bath & Body Care

Pixi Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Pixi’s cruelty-free products at pixibeauty.com, Ulta, Target, Shoppers Drug Mart, and Amazon.

Is Pixi Cruelty-Free?

Pixi Beauty is Cruelty-Free

Pixi has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Pixi Beauty to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Pixi Beauty’s website about its animal testing policy:

Pixi Cruety-Free Claims

What About China’s Animal Testing Laws?

Pixi Beauty has confirmed they only sell their products online to customers in China. Pixi does not sell in retail stores in China, therefore, they are not required to test on animals.

“Pixi is proud to be a cruelty-free brand. Customers in China are available to purchase Pixi through cross-border e-commerce, which allows us to remain cruelty-free by avoiding the need to undergo animal testing.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Pixi is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Pixi Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

When I emailed Pixi to ask if they had any vegan options, they responded saying,

“Many of our products are vegan, and we are working to become 100% vegan.”

Pixi Vegan Product List

Below is a list of Pixi Beauty products that are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by Pixi.

*Note: Unfortunately Pixi will no longer provide me with an updated list of their vegan products. But they will tell you if a product is vegan or not if you ask them. Since they have so many products, I’m unfortunately unable to ask them about each one individually. So, it’s best to contact Pixi directly for the most up-to-date and accurate information on which items are vegan-friendly.

Face Makeup

  • Flawless & Poreless Primer
  • Redness Reducing Primer
  • Concealing Concentrate
  • Correction Concentrate
  • Eye Zone Brightener
  • Illuminating Tint & Conceal
  • Flawless Vitamin Veil
  • Colour Correcting Powder
  • H2O Skin Tint
  • Illuminating Tint & Conceal
  • Colour Correcting Powder
  • Flawless Beauty Powder
  • Flawless Finishing Powder
  • Glow-y Powder
  • Natural Contour Powder
  • Quick Fix Powder
Bronzer & Blush
  • Beauty Blush Duo
  • Beauty Bronzer
  • Quick Fix Bronzer
  • Strobe & Bronze Palette
  • Strobe & Sculpt Palette

Eye Makeup

  • (Extra) Eye Bright Liners
  • Endless Silky Eye Pen
  • Cat Eye Ink
  • Lash Line Ink
  • Lash Booster Mascara
  • Lower Lash Mascara
  • Brow Powder Palette
  • Brow Duo
  • Endless Brow Gel Pen
  • Get the Look – ItsEyeTime
  • Mesmerizing Mineral Palettes + Duos

Lips Makeup

  • Get the Look – ItsLipTime
  • Lip Contour Liner
  • Mattelustre Lipsticks
  • NaturelleLip
  • Tinted Brilliance Balm


  • Glow Mud Cleanser
  • Make Up Melting Wipes
  • Moisturizing Cleansing Cloths
  • Nourishing Cleansing Balm
Serums & Oils
  • Hydrating Milky Serum
  • Overnight Glow Serum
  • Rose Oil Blend
  • Beauty Sleep Cream
  • Glowtion Day Dew
  • H2O Skindrink
  • Glow Mud Mask
  • Nourishing Sleep Mask
  • Glow Tonic
  • Hydrating Milky Mist
  • Makeup Fixing Mist
  • 24k Eye Elixir

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Pixi’s products made?

I asked Pixi where their products are manufactured and they told me:

“Pixi products are made all over the world. You can locate where a product is made on the label below the ingredient listing.”

*I checked a few of the product descriptions on their website and saw some items say, Made in Korea, USA, or China. But not all products state where they’re made.

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Pixi if their mica is ethically sourced without the use of child labor and they responded by stating,

“We always ask our suppliers to use ingredients that have been ethically and sustainably sourced. We also only work with suppliers who follow Good Manufacturing Practices (GMP) standards as implemented by the FDA. 

Pixi claims they use “ethically sourced” ingredients but did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Pixi Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

12 thoughts on “Pixi Beauty”

  1. Thank you so much for this list! So I’ve seen a lot of vegan/cruelty free beauty youtubers use the glow tonic. I emailed pixi about it and they said it’s not vegan. I’m so confused!

  2. I had bought double cleaner from Pixi. Several websites stated that it is vegan. one person said this is not vegan and therefore emailed them. I receive an email back that it is indeed not vegan. I would have bought it again, but don’t do it now.

    1. Hi Anna, thank you for your patience! Our Customer Service outlets are receiving an influx of requests due to the current circumstances. We hope to find you in good spirits!

      Our Pixi Beauty Double Cleanse is not suited for vegan users. some great vegan alternatives are our Hydrating Milky Remover, Rose Cream Cleanser, & our Hydrating Milky Cleanser!

      Have a lovely day, please feel free to reach out with any other questions you may have!

      1. Hi Anna,

        That’s a shame that it’s no longer considered vegan. I’ve removed the Double Cleanse from this vegan product list but I wonder what’s not vegan in it? Hmm.. ????

        Thanks for letting me know and helping to keep this list up-to-date and accurate! ????????

    1. Hi, hmm.. I’m looking at the ingredients for the Correction Concentrate off of Pixi’s website and I can’t seem to find beeswax in the ingredient list. Are the ingredients different on the actual product packaging than what’s stated on their website?

      “Petrolatum, Diisostearyl Malate, Silica, Ethylhexyl Palmitate, Polybutene, Polyethylene, Sorbitan Isostearate, Alumina, Microcrystalline Wax, Glycerin, Tocopherol (Vitamin E), Phosphatidylcholine, Tocopheryl Acetate (Vitamin E), Sodium Ascorbyl Phosphate (Vitamin C), Retinyl Palmitate. (Vitamin A), Rosa Canina Fruit Extract, Alcohol, Water, Simethicone, Dimethicone, Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492), Red 40 Lake (CI 16035:1).”

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