You can find Pixi’s cruelty-free products at pixibeauty.com, Ulta, Target, Shoppers Drug Mart, and Amazon.

Pixi Beauty is Cruelty-Free

Pixi has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Pixi Beauty to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Pixi Beauty’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Pixi Beauty has confirmed they only sell their products online to customers in China. Pixi does not sell in retail stores in China, therefore, they are not required to test on animals.

“Pixi is proud to be a cruelty-free brand. Customers in China are available to purchase Pixi through cross-border e-commerce, which allows us to remain cruelty-free by avoiding the need to undergo animal testing.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Pixi is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Pixi Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

When I emailed Pixi to ask if they had any vegan options, they responded saying,

“Many of our products are vegan, and we are working to become 100% vegan.”

Pixi Vegan Product List

Below is a list of Pixi Beauty products that are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by Pixi.

*Note: Unfortunately Pixi will no longer provide me with an updated list of their vegan products. But they will tell you if a product is vegan or not if you ask them. Since they have so many products, I’m unfortunately unable to ask them about each one individually. So, it’s best to contact Pixi directly for the most up-to-date and accurate information on which items are vegan-friendly.

Face Makeup

Primer

• Flawless & Poreless Primer
• Redness Reducing Primer

Concealer

• Concealing Concentrate
• Correction Concentrate
• Eye Zone Brightener
• Illuminating Tint & Conceal

Foundation

• Flawless Vitamin Veil
• Colour Correcting Powder
• H2O Skin Tint
• Illuminating Tint & Conceal

Powder

• Colour Correcting Powder
• Flawless Beauty Powder
• Flawless Finishing Powder
• Glow-y Powder
• Natural Contour Powder
• Quick Fix Powder

Bronzer & Blush

• Beauty Blush Duo
• Beauty Bronzer
• Quick Fix Bronzer
• Strobe & Bronze Palette
• Strobe & Sculpt Palette

Eye Makeup

Liner

• (Extra) Eye Bright Liners
• Endless Silky Eye Pen
• Cat Eye Ink
• Lash Line Ink

Mascara

• Lash Booster Mascara
• Lower Lash Mascara

Brow

• Brow Powder Palette
• Brow Duo
• Endless Brow Gel Pen

Eyeshadow

• Get the Look – ItsEyeTime
• Mesmerizing Mineral Palettes + Duos

Lips Makeup

• Get the Look – ItsLipTime
• Lip Contour Liner
• Mattelustre Lipsticks
• NaturelleLip
• Tinted Brilliance Balm

Skincare

Cleansers

• Glow Mud Cleanser
• Make Up Melting Wipes
• Moisturizing Cleansing Cloths
• Nourishing Cleansing Balm

Serums & Oils

• Hydrating Milky Serum
• Overnight Glow Serum
• Rose Oil Blend

Moisturizers

• Beauty Sleep Cream
• Glowtion Day Dew
• H2O Skindrink

Masks

• Glow Mud Mask
• Nourishing Sleep Mask

Mists

• Glow Tonic
• Hydrating Milky Mist
• Makeup Fixing Mist

Treats

• 24k Eye Elixir

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Pixi’s products made?

I asked Pixi where their products are manufactured and they told me:

“Pixi products are made all over the world. You can locate where a product is made on the label below the ingredient listing.”

*I checked a few of the product descriptions on their website and saw some items say, Made in Korea, USA, or China. But not all products state where they’re made.

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Pixi if their mica is ethically sourced without the use of child labor and they responded by stating,

“We always ask our suppliers to use ingredients that have been ethically and sustainably sourced. We also only work with suppliers who follow Good Manufacturing Practices (GMP) standards as implemented by the FDA. 

Pixi claims they use “ethically sourced” ingredients but did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

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I hope this article helped you to understand Pixi Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!