Pixi Beauty

Last Updated: May 21, 2021

Is Pixi Beauty Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Pixi’s ethics and initiatives.

Ethical Analysis

Is Pixi Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Pixi’s policies.
Pixi Beauty is cruelty-free. None of Pixi’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Pixi Beauty’s products are vegan, but they have some vegan options.
Pixi Beauty does not claim or market itself as a sustainable company.
It’s not clear where Pixi’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Pixi Beauty products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Pixi Beauty

Pixi Beauty offers skin-loving, long-wearing makeup, and skincare products to enhance your natural beauty.
COMPANY BASED IN: UK
PRODUCTS MADE IN: Around the world*
PRODUCTS: Makeup, Skincare, Nails, Bath & Body Care
CERTIFICATIONS: N/A

Pixi Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Pixi Cruelty-Free?

Pixi Beauty offers a range of high-quality makeup and skincare products and they’re mostly known for their Glow Tonic but is Pixi cruelty-free, vegan, or sustainable? I’ve got the answers here!

Is Pixi Cruelty-Free?

Pixi Beauty is Cruelty-free! None of Pixi’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

Pixi Animal Testing Policy

Pixi has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is a screenshot of Pixi Beauty’s official animal testing statement:

Pixi Cruety-Free Claims

Is Pixi Sold in China?

Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, Pixi Beauty has confirmed they only sell their products online to customers in China. And Pixi does not sell in retail stores in China, therefore, they are not required to test on animals.

“Pixi is proud to be a cruelty-free brand. Customers in China are available to purchase Pixi through cross-border e-commerce, which allows us to remain cruelty-free by avoiding the need to undergo animal testing.”

Pixi Beauty has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find Pixi’s cruelty-free products at pixibeauty.com, Ulta, and Shoppers Drug Mart.

Is Pixi Vegan?

Not all of Pixi’s products are vegan as some of their products contain animal-derived ingredients or by-products. However, Pixi Beauty does have some vegan options.

When I emailed Pixi to ask if they had any vegan options, they responded saying,

“Many of our products are vegan, and we are working to become 100% vegan.” – Pixi Beauty

Pixi Vegan Product List

Below is a list of Pixi Beauty products that are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by Pixi.

*Note: Unfortunately Pixi will no longer provide me with an updated list of their vegan products. But they will tell you if a product is vegan or not if you ask them. Since they have so many products, I’m unfortunately unable to ask them about each one individually. So, it’s best to contact Pixi directly for the most up-to-date and accurate information on which items are vegan-friendly.

Face Makeup

Primer
  • Flawless & Poreless Primer
  • Redness Reducing Primer
Concealer
  • Concealing Concentrate
  • Correction Concentrate
  • Eye Zone Brightener
  • Illuminating Tint & Conceal
Foundation
  • Flawless Vitamin Veil
  • Colour Correcting Powder
  • H2O Skin Tint
  • Illuminating Tint & Conceal
Powder
  • Colour Correcting Powder
  • Flawless Beauty Powder
  • Flawless Finishing Powder
  • Glow-y Powder
  • Natural Contour Powder
  • Quick Fix Powder
Bronzer & Blush
  • Beauty Blush Duo
  • Beauty Bronzer
  • Quick Fix Bronzer
  • Strobe & Bronze Palette
  • Strobe & Sculpt Palette

Eye Makeup

Liner
  • (Extra) Eye Bright Liners
  • Endless Silky Eye Pen
  • Cat Eye Ink
  • Lash Line Ink
Mascara
  • Lash Booster Mascara
  • Lower Lash Mascara
Brow
  • Brow Powder Palette
  • Brow Duo
  • Endless Brow Gel Pen
Eyeshadow
  • Get the Look – ItsEyeTime
  • Mesmerizing Mineral Palettes + Duos

Lips Makeup

  • Get the Look – ItsLipTime
  • Lip Contour Liner
  • Mattelustre Lipsticks
  • NaturelleLip
  • Tinted Brilliance Balm

Skincare

Cleansers
  • Glow Mud Cleanser
  • Make Up Melting Wipes
  • Moisturizing Cleansing Cloths
  • Nourishing Cleansing Balm
Serums & Oils
  • Hydrating Milky Serum
  • Overnight Glow Serum
  • Rose Oil Blend
Moisturizers
  • Beauty Sleep Cream
  • Glowtion Day Dew
  • H2O Skindrink
Masks
  • Glow Mud Mask
  • Nourishing Sleep Mask
Mists
  • Glow Tonic
  • Hydrating Milky Mist
  • Makeup Fixing Mist
Treats
  • 24k Eye Elixir

Is Pixi Sustainable?

Pixi has two flagship boutiques in: London and Los Angeles.

Pixi’s products are manufactured: Around the world.

“Pixi products are made all over the world. You can locate where a product is made on the label below the ingredient listing.”

*On their website, they label some (but not all) of their products and state where they’re made. I saw a few say, Made in Korea, USA, or China.

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Pixi does not claim to be a sustainable company.

Additionally, I wasn’t able to find any available information on Pixi’s sustainability, environmental, and social initiatives.

Ingredients and Formulations Claims: Pixi claims their products are Paraben-Free.

Is Pixi’s Mica Ethically-Sourced? Pixi claims they ask their suppliers to use ingredients that have been “ethically” and “sustainably” sourced. However, it’s not clear where their mica is mined or sourced from and how they track or audit to ensure no child labor was involved.

“We always ask our suppliers to use ingredients that have been ethically and sustainably sourced. We also only work with suppliers who follow Good Manufacturing Practices (GMP) standards as implemented by the FDA. 


I hope this article helped you to understand Pixi Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

12 thoughts on “Pixi Beauty”

    1. Talia Gonzalez

      While urea is usually derived from animal urine it can also be synthesized from synthetic ammonia into a liquid or a solid state. So, oddly enough, vegan urea does exist. You would just need to e-mail pixie and ask them if that ingredient is animal-derived or if the supplier they purchase it from synthesizes it. I hope that helps!

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