Briogeo (Wella)

Last Updated: May 5, 2022

Is Briogeo (Wella) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Briogeo’s ethics and initiatives.

Ethical Analysis

Is Briogeo cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Briogeo’s policies.
Briogeo is cruelty-free, but Briogeo is owned by Wella Company, a parent company that is NOT cruelty-free.
Not all of Briogeo’s products are vegan but they have some vegan options.
Briogeo’s products are 90-100% naturally-derived and they include the exact percentage of naturally-derived ingredients (and its source) on the back of every bottle.

Briogeo also uses organic and fair-trade ingredients whenever possible. Including their organic + cold pressed 100% castor oil that is fair trade certified and ethically sourced from India. And their organic + Australian 100% tea tree oil is sustainably harvested and ethically-sourced.
Briogeo’s bottles contain at least 25% post-consumer recycled plastic and that are recyclable.

About Briogeo (Wella)

Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins.

Briogeo (Wella)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Briogeo cruelty-free products at, Sephora, Ulta, Nordstrom, Dermstore, and Amazon.

Briogeo is *Cruelty-Free

Briogeo has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Briogeo to be *Cruelty-Free.

*Briogeo is owned by Wella Company, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Wella Company owns Briogeo.

Below is a screenshot of what’s currently stated on Briogeo’s website about its animal testing policy:

Briogeo Cruelty-Free Claims: "We never, ever test our products on animals. We love our furry friends!"

What About China’s Animal Testing Laws?

Briogeo has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“Briogeo does not sell products in China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Briogeo is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Briogeo, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Briogeo products are vegan?

Briogeo states all of their products are vegan except one. Their Limited Edition Honey Moisture Deep Conditioning Mask is not vegan.

Is Briogeo Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Briogeo’s products made?

Briogeo states on its website,

“All Briogeo products are formulated and manufactured in the U.S.A.”

I hope this article helped you to understand Briogeo’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

0 thoughts on “Briogeo (Wella)”

  1. I love this! Do you know by chance when their full vegan commitment takes place? It’s June 2019, but they still only list certain products as vegan in their FAQ, and others still have silk and honey. Thank you so much for the work you do!

    1. Hmmm…. I was under the impression that all of their products are now vegan. Would you happen to know the names of the products that still list honey and/or silk in the ingredients? I’ll have to look into this some more!

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