Briogeo (Wella)

Last Updated: December 7, 2023

How Ethical Is Briogeo (Wella)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Briogeo’s ethics and initiatives.

Ethical Analysis

Is Briogeo cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Briogeo’s policies.
Briogeo is cruelty-free, but Briogeo is owned by Wella Company, a parent company that is NOT cruelty-free.
All of Briogeo’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Briogeo’s products are 90-100% naturally-derived and they include the exact percentage of naturally-derived ingredients (and its source) on the back of every bottle.

Briogeo also uses organic and fair-trade ingredients whenever possible. Including their organic + cold pressed 100% castor oil that is fair trade certified and ethically sourced from India. And their organic + Australian 100% tea tree oil is sustainably harvested and ethically-sourced.
Briogeo’s bottles contain at least 25% post-consumer recycled plastic and that are recyclable.

About Briogeo (Wella)

Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins.

Briogeo (Wella)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Briogeo Cruelty-Free?

🐰 Briogeo is a *cruelty-free brand. None of Briogeo’s ingredients or products are tested on animals. Briogeo has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Briogeo Test on Animals?

When asking, does Briogeo test on animals? We must look beyond to ensure none of Briogeo’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Briogeo confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Briogeo confirmed all their ingredient suppliers do not test on animals
  • ✓ Briogeo confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Briogeo is a *cruelty-free brand by our standards.

*Briogeo is owned by Wella Company, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that Wella Company owns Briogeo.

What is Briogeo’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Briogeo’s website about its animal testing policy:

Briogeo Cruelty-Free Claims: "We never, ever test our products on animals. We love our furry friends!"

What About China’s Animal Testing Laws?

Briogeo has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“Briogeo does not sell products in China.”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2024.

Is Briogeo Certified Cruelty-Free?

Briogeo is certified cruelty-free by Leaping Bunny.

Cruelty-Free Policies 2024

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is Briogeo Vegan?

⭐️ Briogeo is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

Where to buy Briogeo? Check out, Sephora, Ulta, Nordstrom, Dermstore, and Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Briogeo’s products made?

Briogeo states on its website,

“All Briogeo products are formulated and manufactured in the U.S.A.”

I hope this article helped you to understand Briogeo’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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What do you think

0 thoughts on “Briogeo (Wella)”

  1. I love this! Do you know by chance when their full vegan commitment takes place? It’s June 2019, but they still only list certain products as vegan in their FAQ, and others still have silk and honey. Thank you so much for the work you do!

    1. Hmmm…. I was under the impression that all of their products are now vegan. Would you happen to know the names of the products that still list honey and/or silk in the ingredients? I’ll have to look into this some more!

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