I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Is Briogeo Cruelty Free in 2019? | Briogeo Vegan Product List

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Is Briogeo Cruelty Free?

Briogeo offers a full selection of natural hair care products that are fortified with hair healthy oils, antioxidants and vitamins. But I first wanted to know, is Briogeo cruelty-free or vegan?

Is Briogeo Cruelty-Free?

Briogeo is cruelty-free in 2019; none of Briogeo’s products or ingredients are tested on animals, anywhere in the world.

Briogeo Animal Testing Policy (2019)

Briogeo Animal Testing Statement (2019)

Briogeo is certified cruelty-free by the Leaping Bunny program. This means Briogeo has verified and confirmed none of their products, ingredients, and formulations are tested on animals. The same goes with their raw ingredient suppliers.

Briogeo confirmed to me that they do not sell their products in-stores in Mainland China (where animal testing is required by law).

I am happy to add Briogeo to ethical elephant’s list of cruelty-free brands!

Is Briogeo Vegan?

Not all of Briogeo products are vegan. At the beginning of 2019, Briogeo informed me that all of their products have been reformulated to be vegan however since then, they have released new products containing honey and have been unclear about the source of the keratin used in their products.

Although not all of Briogeo products are vegan, Briogeo does offer some products suitable for vegans that don’t contain any animal-derived ingredients or by-products.

Briogeo Vegan Product List

Briogeo has told me on two occasions (March 2019 and July 2019), “Starting in 2019, all of our products are now fully vegan! All previous proteins are now plant derived :)” but when asked about the keratin used in some of their products, they were unable to provide any clarifications.

I was previously misinformed and misguided that Briogeo is a 100% vegan brand in 2019, however, the recent release of their ‘Honey Bear Repair’ has led me to conclude Briogeo cannot be considered as a 100% vegan brand.

Although Briogeo is not 100% vegan, they do offer some vegan options. Below is a list of their products that they consider to be vegan:

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at info@ethicalelephant.com to let me know.

What do you think?

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  • Abigail
    June 26, 2019

    I love this! Do you know by chance when their full vegan commitment takes place? It’s June 2019, but they still only list certain products as vegan in their FAQ, and others still have silk and honey. Thank you so much for the work you do!

    • Vicky Ly
      June 27, 2019

      Hmmm…. I was under the impression that all of their products are now vegan. Would you happen to know the names of the products that still list honey and/or silk in the ingredients? I’ll have to look into this some more!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Is Kylie Cosmetics Cruelty-Free? | Kylie Cosmetics Vegan Product List (2019)
Is Briogeo Cruelty Free in 2019? | Briogeo Vegan Product List