The Ordinary is known for their effective yet affordable skincare treatments but is The Ordinary cruelty-free and vegan?
Is The Ordinary Cruelty-Free?
The Ordinary is Cruelty-free! None of The Ordinary’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
In addition, The Ordinary is certified cruelty-free by Leaping Bunny.
(UPDATE FEB 2021) However, it should be noted that The Ordinary is now owned by Estee Lauder, a parent corporation that tests on animals when required by law.
The Ordinary Animal Testing Policy
The Ordinary has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
Below is a screenshot of The Ordinary’s official animal testing statement:
Is The Ordinary Sold in China?
Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, The Ordinary has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.
Estee Lauder Acquires The Ordinary
The Ordinary is one of several subsidiaries owned by Deciem.
In 2017, Estee Lauder, a corporation that does tests on animals, purchased a 28% minority stake in Deciem.
And in 2021, Estee Lauder announced it raised its ownership to 76% and plans to buy out the rest in three years.
Although Estee Lauder owns a majority stake in The Ordinary, they have so far remained committed to being a cruelty-free brand.
The Ordinary is included on our List of Cruelty-Free Brands.
Is The Ordinary Vegan?
All of The Ordinary products are 100% vegan and do not contain any animal-derived ingredients or by-products.
Below is what’s currently stated on The Ordinary’s website:
The Ordinary used to state on its website that the “majority” of its products are vegan. But their website has been updated and they now claim all of their products are 100% vegan.
Is The Ordinary, Deciem Sustainable?
The Ordinary and Deciem’s headquarters is based in: Toronto, Canada
All of Deciem’s products, including The Ordinary, are manufactured in: Canada
Although The Ordinary and Deciem do not claim to be a sustainable company yet, they have goals to become more sustainable.
“DECIEM is not yet a sustainable beauty company, but we have made a commitment to continuously improve all areas of our operations.” (Source)
Sustainability & Environmental Initiatives: Deciem states they have initiatives to minimize their recycling and waste disposal in their office and stores. Deciem currently offers an in-store recycling program.
Eco-Friendly Packaging Initiatives: Deciem has transitioned to using carbon-neutral cardstock boxes. Their packaging currently consists of recycled and recyclable materials. And the company claims they’re trying to find ways to reduce its use of virgin plastic.
Giving Back Initiatives: N/A
Ingredients and Formulations Claims: The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone.
Response to Mica Sourcing: TBD. Currently waiting to hear back from The Ordinary about whether their mica is ethically sourced without the use of child labor.
I hope this article helped you to understand The Ordinary’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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