Pretty Frank

Last Updated: February 4, 2022

How Ethical Is Pretty Frank?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Pretty Frank's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Pretty Frank cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Pretty Frank’s policies.
Pretty Frank is cruelty-free. None of Pretty Frank’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Pretty Frank’s products are vegan but they have some vegan options.
Pretty Frank claims they are committed to sustainable manufacturing processes, eco-friendly packaging options, and wastewater reduction.
Most of Pretty Frank’s products are packaged in glass and their other products are packaged in recyclable plastic.

About Pretty Frank

Pretty Frank offers handcrafted & natural body care products that work with no aluminum, parabens, or fake ingredients.
PRODUCTS: Bath & Body Care, Oral Care

Pretty Frank

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Pretty Frank cruelty-free products on Amazon.

Pretty Frank is Cruelty-Free

Pretty Frank has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Pretty Frank to be Cruelty-Free.

You better believe it. Every single Pretty Frank product is Leaping Bunny Certified and only tested on willing humans.”

What About China’s Animal Testing Laws?

Pretty Frank has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not have a retail presence in China either.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Pretty Frank is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Pretty Frank, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Pretty Frank products are vegan?

All of Pretty Frank’s vegan products are clearly marked on their website.

In addition, Pretty Frank states the only non-vegan ingredient they use is organic beeswax which is in their deodorant sticks and lip balms. See below for full statement:

Is Pretty Frank vegan?
Our Baking Soda deodorant sticks and lip balms are made with organic beeswax. Otherwise, if it’s on our site, it’s vegan.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Pretty Frank’s products made?

Pretty Frank states on its website,

“All our products are handcrafted in Austin, Texas.”

I hope this article helped you to understand Pretty Frank’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *