Last Updated: February 2, 2022

How Ethical Is dpHUE?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of dpHUE’s ethics and initiatives.

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Ethical Analysis

Is dpHUE cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on dpHUE’s policies.
dpHUE is cruelty-free. None of dpHUE’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of dpHUE’s products are vegan but they have some vegan options.
dpHUE does not claim or market itself as a sustainable company.
dpHUE claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
dpHUE products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About dpHUE

dpHUE is changing the way people take care of their hair color between salon visits.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find dpHUE’s cruelty-free products at dphue.com, Sephora, Ulta, Dermstore, and on Amazon.

dpHUE is Cruelty-Free

dpHUE has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider dpHUE to be Cruelty-Free.

Below is a screenshot of dpHUE’s official animal testing statement:

dpHUE cruelty-free claims

What About China’s Animal Testing Laws?

dpHUE has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

dpHUE is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of dpHUE, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of dpHUE products are vegan?

dpHUE clearly marks all of its vegan products on its website. Also, the following dpHUE products are vegan according to their website’s FAQ:

The majority of dpHUE products are Vegan. Here’s a complete list of Vegan products:

What’s not vegan from dpHUE? All of the products in dpHUE’s Cool Blonde line are not vegan.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are dpHUE products made?

When I asked dpHUE where their products are made, they told me:

“We manufacture our products in many different locations – some in the US and others overseas. If you’re interested in a specific product please do let me know and I’d be happy to provide that information.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked dpHUE if their mica is ethically sourced without the use of child labor and they responded by stating,

“Here’s what I found for you! The Mica is ethically sourced and is a responsible mica initiative member. We are conscious of where our raw materials are sourced from and work with a regulatory agency that review our formulas as we launch and relaunch products!”

I hope this article helped you to understand dpHUE’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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