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Avril is Cruelty-Free
Avril has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Avril to be Cruelty-Free.
What About China’s Animal Testing Laws?
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.
But Avril has confirmed they only sell online and not in retail stores in mainland China; therefore, they are not required to test on animals.
“We don’t sell our products in China except for a crossborder canal.“
Note that there is no standard or legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Avril is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Avril, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Avril products are vegan?
Avril marks all of its vegan products on its website.
“ARE YOUR PRODUCTS VEGAN?
The majority (over 70%) of our products are vegan. This information is available on each product page. We indicate “Vegan product” that is to say free from ingredients of animal origin. You can also check our list of vegan cosmetics here.
Our company is referenced by PETA (People for Ethical Treatment of Animals as cruelty-free, but not as cruelty-free & vegan because not all products in our range are vegans because some of our products contain ingredients of animal origin (beeswax, carmine, yogurt powder or honey).“
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Ethical Mica Mining Policy
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless a company publicly addresses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked Avril if their mica is ethically sourced without the use of child labor and they responded by stating,
“MICA used in eyeshadow comes from India, China, Malaysia and Spain
Mica used in Compact Powders comes from China.
Mica used in Bronzing Powders comes from India and China
Mica used in Blush comes from India and Malaysia.
Regarding the working conditions of workers for mica, we can confirm that child labor is prohibited and that our supplier has a certificate in this regard 🙂
We cannot use synthetic products because we are an organic brand and synthetic products are not organic products.
Our MICA suppliers are members of the “responsible mica initiative” and are therefore committed to guaranteeing the best possible working conditions, more information on the site: https://responsible-mica-initiative.com/“