Last Updated: January 20, 2022

How Ethical Is Avril?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Avril's ethics and initiatives.

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Ethical Analysis

Is Avril cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Avril’s policies.
Avril is cruelty-free. None of Avril’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Avril’s products are vegan but they have some vegan options.
Avril is committed to reducing its CO2 emissions by using green electricity and offsetting their deliveries by planting trees. Avril is also committed to reducing their waste by eliminating excess packaging, reusing boxes, not printing cash receipts, donating unsellable products, and offering a refillable scheme in stores. In addition, Avril is committed to using Ecocert-certified organic ingredients.
Avril claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
Avril is not 100% plastic-free but they have a collection of “Zero Waste” products including shampoo, face, body, and hand soap bars.

About Avril

Avril is a French brand of organic and natural cosmetics at an affordable price with more than 300 products.
PRODUCTS MADE IN: France, Italy, Spain, accesssories made in Asia
PRODUCTS: Makeup, Skincare, Hair Care, Bath & Body Care, Nails, Makeup Brushes


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Avril is Cruelty-Free

Avril has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Avril to be Cruelty-Free.

What About China’s Animal Testing Laws?

Avril has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We don’t sell our products in China except for a crossborder canal.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Avril is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Avril, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Avril products are vegan?

All of Aril’s vegan products are clearly marked on their website.

The majority (over 70%) of our products are vegan. This information is available on each product page. We indicate “Vegan product” that is to say free from ingredients of animal origin. You can also check our list of vegan cosmetics here.

Our company is referenced by PETA (People for Ethical Treatment of Animals as cruelty-free, but not as cruelty-free & vegan because not all products in our range are vegans because some of our products contain ingredients of animal origin (beeswax, carmine, yogurt powder or honey).

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Avril’s products made?

“Most of our cosmetics range is made in France
Finally, the majority of our products is made in France, otherwise, in Italy.
The vast majority of our cosmetics are made in France, if not in Italy and Spain.
Our accessories are made in Asia, always under a strict control of the respect of our specifications, which are as demanding as for our French productions. Where possible, we manufacture in France or Italy.
The country of manufacture is indicated on each product page of our website in the “Ingredients” section.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Avril if their mica is ethically sourced without the use of child labor and they responded by stating,

MICA used in eyeshadow comes from India, China, Malaysia and Spain
Mica used in Compact Powders comes from China.
Mica used in Bronzing Powders comes from India and China
Mica used in Blush comes from India and Malaysia. 

Regarding the working conditions of workers for mica, we can confirm that child labor is prohibited and that our supplier has a certificate in this regard 🙂

We cannot use synthetic products because we are an organic brand and synthetic products are not organic products.

Our MICA suppliers are members of the “responsible mica initiative” and are therefore committed to guaranteeing the best possible working conditions, more information on the site: https://responsible-mica-initiative.com/

I hope this article helped you to understand Avril’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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