FACE atelier

Last Updated: January 13, 2022

How Ethical Is FACE atelier?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of FACE atelier's ethics and initiatives.

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Ethical Analysis

Is FACE atelier cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on FACE atelier’s policies.
FACE atelier is cruelty-free. None of FACE atelier’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of FACE atelier’s products are vegan but they have some vegan options.
FACE atelier does not claim or market itself as a sustainable company.
FACE atelier claims their mica is ethically-sourced without the use of child labor.
FACE atelier products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in its product packaging.

About FACE atelier

FACE atelier is an innovator within the beauty industry, offering a collection of sophisticated, versatile makeup that simply works and works simply.
COMPANY BASED IN: Canada
PRODUCTS MADE IN: Canada
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified

FACE atelier

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find FACE atelier cruelty-free products on Amazon and Camera Ready Cosmetics.

FACE atelier is Cruelty-Free

FACE atelier has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider FACE atelier to be Cruelty-Free.

Below is a screenshot of what’s currently stated on FACE atelier’s website about its animal testing policy:

Is FACE atelier Cruelty-Free?

What About China’s Animal Testing Laws?

FACE atelier has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“Our products are not sold in mainland China and won’t be unless their animal testing policies change.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

FACE atelier is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of FACE atelier, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of FACE atelier products are vegan?

All of FACE atelier’s vegan products are clearly marked on their website.

In addition, FACE atelier claims they’re working on becoming 100% vegan in the future. The following is a screenshot of what’s currently stated on FACE atelier’s website about its vegan claims:

Is FACE atelier Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked FACE atelier if their mica is ethically sourced without the use of child labor and they responded by stating,

“Thank you for your email. I’m happy to tell you that our natural micas are Child Labour Free certified. When sourcing raw ingredients, a crucial factor is whether they are ethically sourced and produced in a sustainable manner. FACE atelier is committed to producing products that represent safe, sustainable and ethically sourced beauty.

Our chemists exercise the highest degree of due diligence when purchasing raw ingredients for our products. For example, the shea butter used in our formulations is Fair Trade certified. Even though certification is not available for many raw ingredients, its absence is irrelevant because FACE atelier has always chosen to be on the right side of history. The brand was cruelty free from the day one, before we received accreditation from PETA and Leaping Bunny. It’s in that spirit FACE atelier is committed to using only safe and effective ingredients that are sustainable and ethically produced. Products on 99% vegan and we’re close to reaching 100%. Lastly, our minimal and easily recyclable packaging reflects our commitment to the environment as well as our long-held philosophy that product is more important than packaging.”


I hope this article helped you to understand FACE atelier’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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