Yubi Beauty

Last Updated: January 17, 2022

How Ethical Is Yubi Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Yubi Beauty's ethics and initiatives.

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Ethical Analysis

Is Yubi Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Yubi’s policies.
Yubi is cruelty-free. None of Yubi’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Yubi products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Yubi does not claim or market itself as a sustainable company.
Yubi products are made with plastic. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Yubi Beauty

Yubi Beauty’s easy-to-use patented makeup brushes and sponges were designed for busy women to put the power of beauty in their hands.
COMPANY BASED IN: USA
PRODUCTS MADE IN: TBD
PRODUCTS: Makeup Brushes
CERTIFICATIONS: N/A

Yubi Beauty

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Yubi Beauty is Cruelty-Free

Yubi Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Yubi Beauty to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Yubi’s website:

Is Yubi Beauty Cruelty-Free & Vegan?

What About China’s Animal Testing Laws?

Yubi Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Yubi Beauty is 100% Vegan

Yubi Beauty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Below is a snippet of the email response I received from Yubi Beauty when I asked if all of their products are vegan:

“WE ARE PROUD THAT ALL OF OUR PRODUCTS ARE FREE OF ANIMAL COMPONENTS, INGREDIENTS AND BYPRODUCTS.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.


I hope this article helped you to understand Yubi Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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