Rose Inc

Last Updated: October 29, 2022

How Ethical Is Rose Inc?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Rose Inc's ethics and initiatives.

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Ethical Analysis

Is Rose Inc cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Rose Inc’s policies.
Rose Inc is cruelty-free. None of Rose Inc’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Rose Inc’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Rose Inc states its commitment is to sustainability, stating its manufacturer, Amyris, is the world’s leading manufacturer of sustainable ingredients made with synthetic biology. Rose Inc also states two of its proprietary bioengineered botanicals, plant-derived squalane and hemisqualane, are sustainably sourced from sugarcane in Brazil. Explaining, “the field we source from sits beside a facility where bagasse from our sugarcane stock is used for energy cogeneration, with excess energy released back to the power grid. There is no additional water needed to produce the sugar outside of natural rainfall.”

In addition, Rose Inc is committed to being light on its packaging. Currently, Rose Inc offers refillable packaging, recyclable glass bottles, 25%+ post-consumer recycled plastic in products, FSC-Certified paper cartons made with 30% hemp, cartons printed with soy-based ink, and its labels manufactures with 90% post-consumer recycled plastic line.
Rose Inc claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.
Rose Inc’s products come in packaging made up of recycled plastic and/or glass, some of which are also refillable.

Rose Inc discloses the amount of PCR recycled plastic used in each component of its product packaging while providing instructions on how to recycle each part. The company also uses FSC-Certified paper cartons and soy-based inks.

About Rose Inc

Rose Inc offers high-performance color and skincare by Rosie Huntington-Whiteley.
PRODUCTS: Makeup, Makeup Brushes, Skincare

Rose Inc

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Rose Inc cruelty-free products at, Sephora and Space NK.

Is Rose Inc Cruelty-Free?

Rose Inc is a cruelty-free brand. Rose Inc has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Rose Inc to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Rose Inc’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Rose Inc has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Is Rose Inc Vegan?

Rose Inc is a 100% vegan brand. Rose Inc has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Rose Inc’s products made?

I asked Rose Inc where their products are manufactured and they told me:

“Our products are manufactured with foreign components in the United States and Italy.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Rose Inc if their mica is ethically sourced without the use of child labor and they responded by saying,

“All of our products are formulated with integrity and commitment to preserving the natural world. Our source for Mica is Mineral and is sourced from suppliers who mine in the US or are a part of the Responsible Mica Initiative

Please click the following link for more information:”

I hope this article helped you to understand Rose Inc’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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