Updated on June 27, 2023

2023 Ultimate List of Cruelty-Free & 100% Vegan Makeup & Skincare Brands

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A comprehensive and frequently updated list of 100% Vegan makeup and beauty brands in 2023

What makes this vegan makeup and beauty brands list different from our cruelty-free brands list?

This vegan beauty brands list is exclusive to cosmetics companies that are 100% vegan AND cruelty-free. That means, we have vetted each beauty brand to ensure they don’t test on animals and none of their cosmetics products contain any animal-derived ingredients or by-products.

These brands are then categorized accordingly:

For a comprehensive list of cruelty-free brands that include brands that may not be entirely vegan but that do offer some vegan options, check our Cruelty-Free Brand Directory instead.

100% Vegan Makeup Brands - 2023 Brands List

Some makeup brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.

100% Vegan Makeup Brands

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100% Vegan Makeup Brushes Brands - 2023 Brands List

Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animals’ fur to make makeup brushes. Therefore, below is a list of vegan makeup brushes made by 100% vegan beauty brands.

100% Vegan Makeup Brushes

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100% Vegan Skincare Brands - 2023 Brands List

Some skincare brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from shark liver oil.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products, including face cleansers, serums, moisturizers, oils, masks, eye creams, and lip care products.

100% Vegan Skincare Brands

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100% Vegan Bath & Body Care Brands - 2023 Brands List

Some bath and body care brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. For example, some animal products commonly found in bar soaps, shower gels, body lotions, and creams include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, animal-based glycerin, stearic acid, and milk derivatives.

Below is a list of vegan bath and body care brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.

100% Vegan Bath & Body Care Brands

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100% Vegan Haircare Brands - 2023 Brands List

Some hair care brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal ingredients in hair care products include keratin, biotin, and silk amino acids.

Below is a list of vegan haircare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.

100% Vegan Hair Care Brands

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100% Vegan Perfume Brands - 2023 Brands List

Some perfume and fragrance brands use animal-derived ingredients like Ambergris, which is a grey, waxy substance produced in the digestive tract of sperm whales and used as a fixative in perfumes; Castroreum derived from beavers; and Musk which is a substance with a strong smell and is secreted from the glands of male musk deer.

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or other products.

100% Vegan Perfume & Fragrance Brands

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100% Vegan Skincare Brands - 2023 Brands List

Some nail polish brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal ingredients in nail polish and nail care products include guanine, shellac, pearl derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.

100% Vegan Nail Polish Brands

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What is this Vegan Brands List?

This master list comprises all cosmetics brands that have been verified by us to not conduct or commission any animal testing on their ingredients, formulations, or finished products, anywhere in the world.

That also includes not selling their cosmetics products in stores in mainland China under conditions where animal testing may be required by law. In addition, brands included on this list must only offer vegan products. This means absolutely no animal-derived ingredients or by-products are used —in any and all of their products! 

Why Support These Vegan Brands?

As part of choosing to live a cruelty-free and conscious lifestyle, we want to support brands that don’t test on animals. However, we also want to make sure none of the ingredients in our cosmetics were cruelly obtained from animals. And that’s why choosing cosmetics and personal care products made without animal-based ingredients is the best way to ensure no animals were harmed.

Also, choosing to support and buy from these 100% vegan brands shows there’s growing consumer demand for vegan products and that running a 100% vegan company is sustainable and profitable. This will hopefully motivate other brands to go entirely vegan as well.

So, I hope with this vegan brands list, you’ll get to discover from all the incredible and growing number of vegan makeup and beauty brands!

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What do you think

122 thoughts on “2023 Ultimate List of Cruelty-Free & 100% Vegan Makeup & Skincare Brands”

  1. Hello! I have only been purchasing items from the categories you include in your 100% Vegan & Cruelty-Free/NOT owned by parent company that is NOT 100% Vegan & Cruelty-Free. I am having difficulty finding some products. ANY suggestions are appreciated. Thank you.
    1) Does White Musk perfume fragrance exist? I used to wear White Musk cologne etc., made by Jovan. I no longer buy it-Jovan is neither 100% Vegan or Cruelty-free, they sell their products in China.
    Years ago the Body Shop was 100% V & CF. They sold White Musk fragrance perfume, oil, body wash etc. A large company bought the Body Shop. They have some V-CF items, but they are NOT 100% V & CF.

    2) I am search for 100% V-CF bar soap for the body that does NOT have a strong aroma, & doesn’t dry out skin. I used to use body wash. I want to switch to bar soap to reduce the amount of waste (body wash empty bottles) Any ideas?

    3) Are there any 100% V-CF mascaras available in different colors? Burgundy, red, plum, green, etc.
    Thank you for reading my post. I appreciate any suggestions. Stay healthy & safe!

    Best wishes,
    D

  2. Thanks so much for the helpful lists! I realized there are a lot of new vegan brands since I last researched. I was trying to contact possible new brands myself, but you’ve saved me a lot of hassle. I didn’t see Athr Beauty, No Miss, or Manic Panic on your lists. I thought they were vegan brands. Was I wrong about that?

  3. After reading this informative article, I am thrilled to see so many great vegan and cruelty-free makeup and skincare brands listed. As consumers, it’s important for us to choose products that align with our values and don’t harm animals or the environment.

    I particularly appreciate how the article provides a breakdown of each brand’s certifications and product offerings, making it easier for us to make informed decisions when shopping for vegan beauty products.

    Additionally, I would like to mention that I recently discovered a great vegan and cruelty-free skincare brand called Vegreen. Their products are made with natural and organic ingredients, and they are committed to creating sustainable packaging as well.

    I am curious to know how we can add Vegreen to this list of amazing vegan and cruelty-free beauty brands. Is there a specific process or criteria that we need to meet in order to be featured on the list? I believe it would be a great addition to the already impressive list of brands mentioned in this article.

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