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Cruelty-free Rules Everything Around Me! πŸ‡πŸ’—βœ¨ #CREAM // πŸ“· via @kyutbox

Cruelty-free Rules Everything Around Me!...

Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
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Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
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β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
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πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘

#wetnwild#wetnwildbeauty#crueltyfree

What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
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Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Complete List of 100% Vegan Makeup & Skincare Brands

This post may contain affiliate links.

LAST UPDATED: MAY 19, 2019

A complete and updated list of 100% Vegan beauty brands!

What does it mean to be on this Vegan list?

First, companies must agree to never test their products or ingredients on animals and that includes refraining from selling their products in mainland China where compulsory animal testing is required for all imported cosmetics. Secondly, brands included on this list must only offer vegan products! Which means absolutely no animal ingredients or by-products are used —in any of their products!

Some cruelty-free brands make claims that none of their products or ingredients are tested on animals and that most of their products are vegan with a few exceptions of products that contain beeswax, honey, or animal hair in their makeup brushes.

Don’t get me wrong – it’s great they have vegan options, but there are some other brands that make sure 100% of their products are entirely vegan. These 100% vegan beauty brands are the ones that we want to especially highlight in this list.

Why support these Vegan brands?

If given the option, I’d rather buy from a company that is 100% vegan over a brand claiming, “90% of our products are vegan” and that’s because (1) My support proves that consumers care and see value in an all-vegan company and (2) it proves to the rest of the world that running a 100% vegan company is totally sustainable and profitable!

I often praise other beauty brands for offering a list of vegan products but the brands on this list are all 100% vegan and intend to always be vegan! I hope with this list, you’ll get to discover from all the awesome and growing vegan makeup and beauty brands!

100% Vegan Makeup

Some makeup brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.


100% Vegan Skincare Brands

Some skincare brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from fish liver oil.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products for face & body, personal care products, and bath & body care products.


100% Vegan Hair Care Brands

Some hair care brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in hair care products include keratin, biotin and silk amino acids.

Below is a list of vegan hair care brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.


100% Vegan Nail Polish Brands

Some nail polish brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in nail polish and nail care products include guanine, shellac, pearl-derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.


100% Vegan Brushes & Tools

Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animals’ fur in order to make makeup brushes. Below is a list of vegan makeup brush brands that agree with us by only offering makeup brushes made with synthetic bristles.


100% Vegan Beauty Boxes

Discover new cruelty-free and vegan beauty products by subscribing to one of the following monthly or quarterly beauty boxes! Some cruelty-free beauty boxes only include products from brands that don’t test on animals and are not always vegan. However, this list of vegan beauty boxes makes sure to only and always include products that are both not tested on animals and don’t contain any animal-derived ingredients or by-products!


100% Vegan Fragrance Brands

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or any of their other products.

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89 Comments
  • PJ
    May 19, 2019

    the site is looking absolutely gorgeous lately. so readable and clean! appreciate this list so much. xoxo

  • lillian
    May 8, 2019

    Add Le Labo too. They make perfumes, lotions, shampoo, conditioners, and soaps.

  • Jacey
    April 14, 2019

    thank you so much for this list! i’ve been scouring the internet for more information in hopes to change out all my products. this is very important to me and i’m glad to see a good amount of people believe so too!

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Aesop Cruelty-Free & Vegan Status (2019)
Complete List of 100% Vegan Makeup & Skincare Brands