2023 Ultimate List of Cruelty-Free & 100% Vegan Makeup & Skincare Brands

A comprehensive and frequently updated list of 100% Vegan makeup and beauty brands in 2023

What makes this vegan makeup and beauty brands list different from our cruelty-free brands list?

This vegan beauty brands list is exclusive to cosmetics companies that are 100% vegan AND cruelty-free. That means, we have vetted each beauty brand to ensure they don’t test on animals and none of their cosmetics products contain any animal-derived ingredients or by-products.

These brands are then categorized accordingly:

• Vegan Makeup
• Vegan Makeup Brushes
• Vegan Skincare
• Vegan Bath & Body Care
• Vegan Hair
• Vegan Perfume & Fragrances
• Vegan Nail Polish

For a comprehensive list of cruelty-free brands that include brands that may not be entirely vegan but that do offer some vegan options, check our Cruelty-Free Brand Directory instead.

Some makeup brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.

100% Vegan Makeup Brands

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Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animals’ fur to make makeup brushes. Therefore, below is a list of vegan makeup brushes made by 100% vegan beauty brands.

100% Vegan Makeup Brushes

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Some skincare brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from shark liver oil.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products, including face cleansers, serums, moisturizers, oils, masks, eye creams, and lip care products.

100% Vegan Skincare Brands

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Some bath and body care brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. For example, some animal products commonly found in bar soaps, shower gels, body lotions, and creams include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, animal-based glycerin, stearic acid, and milk derivatives.

Below is a list of vegan bath and body care brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.

100% Vegan Bath & Body Care Brands

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Some hair care brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal ingredients in hair care products include keratin, biotin, and silk amino acids.

Below is a list of vegan haircare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.

100% Vegan Hair Care Brands

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Some perfume and fragrance brands use animal-derived ingredients like Ambergris, which is a grey, waxy substance produced in the digestive tract of sperm whales and used as a fixative in perfumes; Castroreum derived from beavers; and Musk which is a substance with a strong smell and is secreted from the glands of male musk deer.

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or other products.

100% Vegan Perfume & Fragrance Brands

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Some nail polish brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal ingredients in nail polish and nail care products include guanine, shellac, pearl derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.

100% Vegan Nail Polish Brands

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What is this Vegan Brands List?

This master list comprises all cosmetics brands that have been verified by us to not conduct or commission any animal testing on their ingredients, formulations, or finished products, anywhere in the world.

That also includes not selling their cosmetics products in stores in mainland China under conditions where animal testing may be required by law. In addition, brands included on this list must only offer vegan products. This means absolutely no animal-derived ingredients or by-products are used —in any and all of their products! 

Why Support These Vegan Brands?

As part of choosing to live a cruelty-free and conscious lifestyle, we want to support brands that don’t test on animals. However, we also want to make sure none of the ingredients in our cosmetics were cruelly obtained from animals. And that’s why choosing cosmetics and personal care products made without animal-based ingredients is the best way to ensure no animals were harmed.

Also, choosing to support and buy from these 100% vegan brands shows there’s growing consumer demand for vegan products and that running a 100% vegan company is sustainable and profitable. This will hopefully motivate other brands to go entirely vegan as well.

So, I hope with this vegan brands list, you’ll get to discover from all the incredible and growing number of vegan makeup and beauty brands!