Flora & Curl

Last Updated: January 13, 2022

How Ethical Is Flora & Curl?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Flora & Curl's ethics and initiatives.

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Ethical Analysis

Is Flora & Curl cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Flora & Curl’s policies.
Flora & Curl is cruelty-free. None of Flora & Curl’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Flora & Curl’s products are vegan but they have some vegan options.
Flora & Curl works with trusted UK-based suppliers to develop their products from scratch. Their ingredients and packaging are supplied by local suppliers as well to reduce their carbon footprint. Also, most of Flora & Curl’s product packaging are recyclable and their shipping materials are biodegradable and/or recyclable.
The majority of Flora & Curl product packaging components can be recycled. And their product labels are recyclable and also made out of 50% post-consumer recycled material. At this time, their pump and mist closures are not recyclable as one component but they can be separated to be recycled as separate components.

In addition, Flora & Curl ships orders using 100% biodegradable materials that are printed with plant-based ink.

About Flora & Curl

Flora & Curl are creators of botanical hair care products for truly hydrated kinks and curls.

Flora & Curl

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Flora & Curl cruelty-free products at Ulta and Superdrug.

Flora & Curl is Cruelty-Free

Flora & Curl has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Flora & Curl to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Flora & Curl’s website about its animal testing policy:

Is Flora & Curl Cruelty-Free?

What About China’s Animal Testing Laws?

Flora & Curl has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Flora & Curl is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Flora & Curl, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Flora & Curl products are vegan?

All of Flora & Curl’s vegan products are clearly marked on their website.

In addition, the following is a screenshot of what’s currently stated on Flora & Curl’s website about its vegan claims:

Is Flora & Curl Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Flora & Curl’s products made?

I asked Flora & Curl where their products are manufactured and they told me:

“We are a UK based company and all of our products are also made in the UK.”

I hope this article helped you to understand Flora & Curl’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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