Updated on May 22, 2021

Cruelty-Free & Vegan Makeup – Affordable Drugstore Brands (2021)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

One of the biggest struggles I hear from compassionate shoppers is finding affordable makeup that is both cruelty-free and vegan.

The difference between cosmetics labeled as cruelty-free and vegan is ‘Cruelty-free’ implies the ingredients and finished product were not tested on animals meanwhile ‘Vegan’ products do not contain any animal ingredients.

There are some great cruelty-free drugstore brand lists and similar resources available online but not one specifically catered for only vegan options. It’s probably because it’s a much shorter list but you may be surprised to learn that although a brand may not be considered 100% vegan, most brands now offer some products that are suitable for vegans.

Here, you will find a list of drugstore makeup brands that are either 100% vegan or brands that carry some vegan options, as well as, how you can find those Vegan options.

At the very bottom of this post, I also list drugstore makeup brands that are NOT cruelty-free and continue to test on animals and therefore should be avoided.

But let’s start with the Cruelty-free brands that are either 100% vegan or offer some vegan options!

List of Affordable Cruelty-Free and Vegan Makeup

List of Vegan Makeup Drugstore Brands (2021)

Below is a list of cruelty-free drugstore makeup brands that do not test on animals with vegan options!

  1. Ardell Lashes
  2. B.100% Vegan
  3. Barry M100% Vegan
  4. BH Cosmetics
  5. Catrice
  6. ColourPop
  7. CoverGirl *owned by Coty
  8. EcoTools100% Vegan
  9. ELF Cosmetics100% Vegan
  10. Emani100% Vegan
  11. Essence
  12. Eylure
  13. Flower Beauty
  14. GOSH Cosmetics
  15. INC.redible
  16. L.A. Girl (*note: they sell animal hair brushes)
  17. Lottie London
  18. Makeup Academy (MUA)100% Vegan
  19. Makeup Revolution
  20. Milani
  21. Mineral Fusion (*note: they sell animal hair brushes)
  22. Nip+Fab
  23. NYX Cosmetics *owned by L’Oreal
  24. Pacifica100% Vegan
  25. Pixi Beauty
  26. Real Techniques100% Vegan
  27. Studiomakeup (*note: they sell animal hair brushes)
  28. theBalm
  29. W3LL PEOPLE
  30. Winky Lux
  31. Wunder2

List of 100% Vegan & Cruelty-Free Drugstore Makeup Brands

The following 6 drugstore makeup brands are both cruelty-free and 100% vegan, meaning these companies do not test on animals and none of their products contain any animal-derived ingredients or by-products.

ELF Cosmetics - 100% Vegan Makeup Drugstore
ELF Cosmetics – 100% Vegan Makeup

e.l.f. Cosmetics 

All of ELF makeup and beauty products are 100% vegan.

e.l.f. cosmetics is one of the most popular affordable professional makeup brands. ELF offers an extensive range of inexpensive, high-quality makeup and skincare products for around $1-6/each.

ELF is sold in most drugstores including Target, London Drugs, Walmart, CVS, Walgreens, Superdrug.

What I recommend: 16HR Camo Concealer, Flawless Finish Foundation, Matte Contouring Blush & Bronzing Powder


Pacifica Beauty - Drugstore 100% Vegan Makeup
Pacifica Beauty – 100% Vegan Makeup

Pacifica

All of Pacifica’s makeup, skincare, and perfume are 100% vegan.

Pacifica is a 100% vegan and sustainable makeup brand. They offer beauty and skincare products that are formulated without parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, phthalates, and FD&C color.

Pacifica Beauty products are sold at some drugstores including Target, Ulta, Walmart.

What I recommend: Stellar Gaze Length & Strength Mineral Mascara, Ultra CC Cream Radiant Foundation, Pink Nudes Mineral Eyeshadows


EcoTools - Drugstore Vegan Makeup Brushes
EcoTools – 100% Vegan Makeup Brushes

EcoTools

All of EcoTools makeup brushes, sponges, applicators, and bath accessories are 100% vegan.

EcoTools makes 100% vegan and affordable animal-free makeup brushes with quality soft bristles, sleek bamboo handles, and recycled aluminum ferrules.

Available at most drugstores including Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

What I recommend: Total Perfecting Blender, Start the Day Beautifully Kit Makeup Brush Set


Emani Cosmetics - Drugstore Natural Vegan Makeup
Emani Cosmetics – 100% Vegan Makeup

Emani

All of Emani cosmetics are 100% vegan.

Emani Cosmetics is known for their talc-free, paraben-free, vegan cosmetics that do not contain any harsh chemicals or petrochemicals. Emani products are suitable for the most sensitive and problematic skin. In addition, Emani is committed to minimizing their carbon footprint in all areas of their business; using certified recycled, biodegradable paper, non toxic ink, recyclable packaging and packing materials.

Available at select drugstores including Target and London Drugs.

What I recommend: Hydrawear 12HR Foundation, Flawless Matte Foundation, Prismatic Lipstick Duo Tone Shades


B. by Superdrug - Affordable Vegan Makeup
B. by Superdrug – 100% Vegan Makeup

B.

All of B. cosmetics and skincare are 100% vegan.

B. is a vegan beauty brand exclusive to Superdrug. B offers a range of high-quality makeup and skincare products at an affordable price.

Only available at Superdrug.


MUA - Affordable Drugstore Cruelty-Free Makeup
MUA – Cruelty-Free Makeup

Makeup Academy – MUA

All of MUA’s makeup is 100% vegan.

Makeup Academy (MUA) is a UK-based affordable cruelty-free makeup brand, their products are great for all skin types for every occasion. In addition, all MUA makeup products are now 100% vegan!

Available exclusively at Superdrug.


Barry M - Cruelty-Free Makeup
Barry M – Cruelty-Free Makeup

Barry M

All of Barry M products are now 100% Vegan!

Barry M is Britain’s leading cruelty-free makeup brand, creating the finest quality, on-trend, and cruelty-free makeup since 1982. Barry M is a great affordable makeup brand for UK shoppers. All of Barry M’s cosmetics and nail polish are now 100% Vegan!

Available at Superdrug.

What I recommend: Nail Polish, Matte Me Up Lit Kits, Makeup Setting Spray

List of Cruelty-Free Drugstore Brands With Vegan Makeup Options

Below is a list of cruelty-free drugstore makeup brands with some vegan options, meaning these companies do not test on animals and although not all of their products are suitable for vegans as some may contain animal-derived ingredients or by-products, but they do offer some vegan products.

Milani Cosmetics - Drugstore Cruelty-Free Makeup
Milani Cosmetics – Cruelty-Free Makeup

Milani

Some of Milani makeup is vegan (but not all).

Milani cosmetics and beauty products, including face makeup, nail color and a full range of top-quality makeup products, for women of any age, style or skin tone. Some of Milani cosmetics are vegan, find Milani vegan product list here.

Available in-store at Target, Walmart, CVS, Walgreens, Shoppers Drug Mart.

What I recommend: Primer Perfection Face Primer, Baked Blush, Conceal + Perfect Longwear Concealer


NYX Cosmetics - Drugstore Cruelty-Free Vegan Makeup
NYX Cosmetics – Cruelty-Free Makeup

NYX Cosmetics

Some of NYX’s makeup and beauty products are vegan (but not all).

NYX Cosmetics is cruelty-free however NYX is owned by L’Oreal, a parent company that does test on animals. Some of NYX makeup products are vegan, find a list of NYX vegan products here.

Available in most drugstores including Target, Walmart, London Drugs, Walgreens, CVS.

What I recommend: Micro Brow Pencil, Matte Bronzer, Lip Lingerie


CoverGirl – Cruelty-Free Makeup

CoverGirl

Some of CoverGirl cosmetics are vegan (but not all).

CoverGirl became Leaping Bunny certified cruelty-free in 2018 however it should be noted that CoverGirl is owned by Coty, a parent corporation that is still testing on animals when required by law. Not all of CoverGirl makeup is vegan, but CoverGirl does offer some vegan products, which you can find a list here.

Available at most drugstores including Walmart, Shoppers Drug Mart, Target, Walgreens, Ulta.


Pixi Beauty - Cruelty-Free Makeup
Pixi Beauty – Cruelty-Free Makeup

Pixi

Some of Pixi cosmetics, makeup and beauty products are vegan (but not all).

Pixi offers a range of natural cosmetics and beauty products with innovative formulations that are infused with botanicals and beneficial ingredients. Some of Pixi products are vegan, for a full list of Pixi vegan products, find it here.

Available in store at Target, Walmart, and Shoppers Drug Mart.

What I recommend: Endless Silky Eye Pen, MatteLast Liquid Lip, Large Lash Mascara


Makeup Revolution - Cruelty-Free Makeup
Makeup Revolution – Cruelty-Free Makeup

Makeup Revolution

Some of Makeup Revolution’s makeup, beauty, haircare, and skincare range is vegan (but not all).

Makeup Revolution is an incredibly affordable makeup brand known for its eyes and face palettes but they have an impressive and growing range of makeup, skincare, and beauty products. Some of Makeup Revolution products are vegan, you can also find a list of Makeup Revolution vegan products here.

Available in stores at Ulta, London Drugs, and Superdrug.

What I recommend: Conceal & Define Full Coverage Concealer, Banana Powder, Vivid Baked Highlighter


Essence - Cruelty-Free Makeup
Essence – Cruelty-Free Makeup

Essence

Some of essence makeup are vegan (but not all).

Essence cosmetics is a popular EU-based drugstore makeup brand dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics. Some of essence makeup are vegan, find a list of Essence vegan products here.

Available in some drugstores including Shoppers Drug Mart and Ulta.

What I recommend: Pure Nude Highlighter, Satin Touch Blush, Superfine Eyeliner Pen Waterproof


Flower Beauty - Cruelty-Free Makeup
Flower Beauty – Cruelty-Free Makeup

Flower Beauty

Some of Flower Beauty makeup and cosmetics are vegan (but not all).

Flower Beauty was created by Drew Barrymore, this cruelty-free beauty brand offers luxury, high-quality makeup, and professional brushes at an affordable price. Some of Flower cosmetics are vegan, find a list of Flower vegan products here.

Available at Walmart, Superdrug, and Ulta.


ColourPop - Cruelty-Free Makeup
ColourPop – Cruelty-Free Makeup

ColourPop

Some of ColourPop cosmetics are vegan (but not all)

ColourPop offers the best quality formula makeup at drugstore prices. You can find a list of ColourPop’s vegan products on their website here.

Available at Ulta.


Mineral Fusion - Cruelty-Free Makeup
Mineral Fusion – Cruelty-Free Makeup

Mineral Fusion

Some of Mineral Fusions’ makeup and skincare is vegan (but not all).

Mineral Fusion products are at a higher price point compared to other drugstore makeup brands but they also claim their products are free of gluten, parabens, SLS, phthalates, artificial colors, and synthetic fragrances. All of Mineral Fusion products are 100% vegetarian, and most are also 100% vegan – full list of Mineral Fusion vegan products here.

Available in store at Walmart, London Drugs, Target, Ulta

What I recommend: Eye Shadow Trio, Lipstick, Concealer Duo


L.A. Girl - Cruelty-Free Makeup
L.A. Girl – Cruelty-Free Makeup

LA Girl

Some of LA Girl cosmetics are vegan (but not all).

LA Girl Cosmetics is an affordable luxury cosmetics brand. Some of LA Girl cosmetics are vegan, find a list of LA Girl vegan products here.

Available in select drugstores including Walmart, Ulta.

What I recommend: Pro Coverage HD Foundation


BH Cosmetics - Affordable Cruelty-Free Makeup
BH Cosmetics – Cruelty-Free Makeup

BH Cosmetics

Some of BH Cosmetics are vegan (but not all)

Proudly born and raised in the City of Angels, BH Cosmetics is a constantly evolving innovative beauty brand dedicated to bringing you the best in cruelty-free cosmetics. BH Cosmetics is all about affordability and inclusivity and encouraging the community of beauty enthusiasts to make the most out of makeup. View a list of BH Cosmetics vegan products here.

Available at Ulta.


Catrice - Cruelty-Free Makeup Drugstore
Catrice – Cruelty-Free Makeup

Catrice

Some of Catrice makeup products and cosmetics are vegan (but not all).

Catrice is an EU-based cruelty-free cosmetic and makeup brand offering a range of modern makeup collections. Some of Catrice makeup are vegan, find a list of Catrice vegan products here.

Available in some drugstores including Shoppers Drug Mart, Ulta.


theBalm - Cruelty-Free & Vegan Makeup
theBalm – Cruelty-Free Makeup

theBalm

Some of theBalm cosmetics is vegan (but not all).

theBalm offers some vegan makeup products for face, eyes, and lips. Find a list of theBalm vegan products here. theBalm is known for their talc-free and paraben-free formulations and retro packaging!

Available in-stores at Rexall.

What I recommend: Schwing Liquid Eyeliner, Mary-Lou Manizer, Meet Matt(e) Ador. Eyeshadow Palette


GOSH Cosmetics - Cruelty-Free and Vegan-Friendly Makeup
GOSH Cosmetics – Cruelty-Free Makeup

GOSH

Some of GOSH cosmetics is vegan (but not all).

GOSH cosmetics is a Denmark-based cosmetic brand, offering an extensive product range that enables consumers to find precisely the product that matches their individual style and wishes. You’ll be happy to hear that most of GOSH products are indeed vegan-friendly! For a full list of GOSH vegan products, check it out here.

Available in-store at Superdrug.


Lottie London - Cruelty-Free Makeup Drugstore with Vegan Options
Lottie London – Cruelty-Free Makeup

Lottie London

Some of Lottie London makeup is vegan (but not all).

Lottie London is a UK-based affordable makeup and nail brand. Some of Lottie London makeup is vegan, find a full list of Lottie London vegan makeup products here.

Available at some drugstores including Target, Ulta, and Superdrug.


Real Techniques - Drugstore Vegan Makeup Brushes
Real Techniques – Cruelty-Free Makeup

Real Techniques

All of Real Techniques products are 100% Vegan.

Real Techniques has a cult following for their synthetic and vegan makeup brushes that are sold in just about any drugstore at a reasonable price.

Available at most drugstores including Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

What I recommend: Miracle Complexion Sponge, Everyday Essentials Brush Set.


Ardell - Vegan Drugstore Lashes
Ardell – Vegan-Friendly Lashes

Ardell Lashes

All of Ardell Lashes are vegan, however, it is uncertain which of Ardell makeup is vegan.

Ardell is a popular drugstore brand with a growing selection of cruelty-free and synthetic false lashes. Their lashes are made without animal-hair.

Available at most drugstores.

What I recommend: Ardell Demi Wispies


Eylure - Affordable Vegan Lashes
Eylure – Vegan-Friendly Lashes

Eylure Lashes

All of Eylure lashes are animal-free and vegan.

Eylure lashes is a UK-based false eyelash cosmetic brand offering a range of lash styles for every occasion. All of Eylure lashes are made from materials that were not derived from animals, making them all vegan!

Available at some drugstores including Walmart, Target, Walgreens, and Ulta.

What I recommend: Luxe Silk Marquise Multipack, Texture No. 117 Triple Pack


INC.redible Affordable Vegan Makeup in the UK

INC.redible

Some of INC.redible products are vegan (but not all). 

INC.redible Cosmetics offers super affordable cruelty-free makeup from the makers of UK-based brand, Nails Inc. Not all of INC.redible cosmetics are vegan yet, they’re working towards being 100% vegan.

Available in stores at Superdrug.


Nip+Fab Affordable Face Makeup

Nip+Fab

Some of Nip+Fab products are vegan (but not all). 

Nip+Fab is known for its affordable skincare range but Nip+Fab also a collection of vegan complexion makeup products. Not all of Nip+Fab products are vegan so you’ll have to check the labels before buying or reference our list of Nip+Fab vegan products.

Available in stores at Superdrug


W3LL PEOPLE Non-toxic & Cruelty-Free Makeup

W3LL PEOPLE

Some of W3LL PEOPLE products are vegan (but not all). 

W3LL PEOPLE is not as affordable as the other cruelty-free drugstore makeup brands on this list. But W3LL PEOPLE uses plant-based and organic ingredients, whenever possible. If you prefer ‘clean beauty’ products at an affordable price then you should give W3LL PEOPLE a try. Not all of their products are vegan but they clearly mark all of their vegan options.

Available in stores at Target, Ulta


Winky Lux affordable luxury cruelty-free makeup

Winky Lux

Some of Winky Lux products are vegan (but not all). 

Winky Lux sells luxury makeup products at an affordable price. Their packaging is chic and sophisticated with premium formulas while staying budget-friendly. Not all Winky Lux cosmetics are vegan, see here for a list of Winky Lux vegan options.

Available in stores at Superdrug, Ulta, Target


Wunder2 popular Wunderbrow is vegan!

Wunder2

Some of Wunder2 products are vegan (but not all). 

Wunder2 has some of the best waterproof vegan makeup products. Their cruelty-free brow products are super popular and best of all, they’re relatively affordable! Not all of Wunder2’s products are vegan, reference this list to know which items are vegan.

Available in stores at Ulta, London Drugs, Shoppers Drug Mart

What I recommend: Definitely give their WunderBrow products a try!


StudioMakeup

Some of StudioMakeup products are vegan (but not all).

StudioMakeup has a great selection of cruelty-free makeup products that are relatively affordable. They’re mostly known for their pigmented eyeshadow palettes. And I’m currently working on getting a list of their vegan-friendly products.

Available in store at Rexall.


Drugstore Brands That Are Not Cruelty-Free

The following brands are not cruelty-free as they allow their products to be tested on animals in 2021.

  • Almay
  • Artdeco
  • Benefit
  • Blistex
  • Bourjois
  • Chapstick
  • L’Oreal Paris
  • Maybelline
  • Neutrogena
  • NOTE
  • Pupa
  • Revlon
  • Rimmel

Cruelty-Free But Not Vegan

There are some brands that are considered cruelty-free as defined as not tested on animals. However, some “cruelty-free” brands may not offer any vegan products that are formulated without any animal-derived ingredients or by-products. As a result, I chose not to include those brands that don’t offer any vegan products on this list.

Brands that are cruelty-free but not vegan include Burt’s Bees, No7, Japonesque.

Physicians Formula and Wet n Wild

Physicians Formula and Wet n Wild were previously on this list of cruelty-free and vegan drugstore makeup brands, but both have decided to sell in China. Thereby putting their products at risk of post-market testing which may or may not include animals.


Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *