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Always keep a bottle of wine in the fridge for special occasions...
You know, like Wednesday. 🍷✨
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📸 via @sokoglam

Always keep a bottle of...

My #OOTD every day 😁✨
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📸 via @theleaguewomen

My #OOTD every day 😁✨...

It’s the weekend! ✨ I’m off to Club Bed featuring DJ Pillow and Mc Blanky 😎🙌🏻
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Who else is an unapologetic homebody? 🙋🏻‍♀️
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// 📸 via @niu.body

It’s the weekend! ✨ I’m...

Ain’t nuthin but a plant thing baby!
🌱💛🌵🌼🌿☀️
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📸 via @heykokomo

Ain’t nuthin but a plant...

No-bunny 🐰 was harmed in the making of @vegancuts Summer Makeup Box! 💄☀️ Here's a peek inside this season's box, it's PACKED FULL of amazing cruelty-free + vegan makeup products! Ranging from a fruit pigmented lipstick 🍒, 100% natural lip balm 👄, a multi-use roll-on highlighter ✨, and more!
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💋 What is this Makeup Box?
It's a quarterly subscription box, curated by @vegancuts, where every 3-months, you'll receive 4-5 𝙛𝙪𝙡𝙡-𝙨𝙞𝙯𝙚 (not sample sizes) vegan makeup products to match the season! ☀️
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💋 How much is it?
Quarterly Plan (1 box): US$39.95
Annual Plan (4 boxes): US$37.45/box ($10 SAVINGS!)
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💋 Is it worth it?
Heck yes! This Summer Makeup Box includes $103 worth of products alone! 👌🏻
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💋 Who is this box for? 
Perfect for yourself or as a gift! 🎁 Whether you're new to cruelty-free + vegan makeup or just love makeup in general, you'll definitely enjoy discovering all the goodies in each season's box! 💕
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#vegancuts #vegancutsmakeupbox #veganbeautybox #crueltyfreebeautybox #gifted

No-bunny 🐰 was harmed in...

𝚟𝚎𝚐𝚊𝚗 ≠ 𝚌𝚛𝚞𝚎𝚕𝚝𝚢-𝚏𝚛𝚎𝚎
some cosmetics labeled as 'vegan' doesn't necessarily mean they're also cruelty-free.
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How? the term '𝚌𝚛𝚞𝚎𝚕𝚝𝚢-𝚏𝚛𝚎𝚎' is generally used to imply the products and its ingredients were not tested on animals, whereas the term '𝚟𝚎𝚐𝚊𝚗' is generally used to imply the products do not contain any animal-derived ingredients or by-products (like carmine, beeswax, lanolin, honey, etc.)
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𝓷𝓸𝓽𝓮: I'm saying 'generally' here because this is how the cosmetic industry is generally using these two terms, that's not to say these are ideal or perfect definitions and tbh, if it were up to me, there wouldn't be a difference as almost all animal-derived ingredients cannot be obtained in a 'cruelty-free' manner, but I digress.
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𝓮𝔁𝓪𝓶𝓹𝓵𝓮𝓼: swipe ➡️ to see a couple of real-life examples of products that are vegan 𝙗𝙪𝙩 𝙣𝙤𝙩 cruelty-free.
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1️⃣ Garnier claims their Ultimate Blends and new Fructis hair products are ‘vegan’, explaining these products do not contain animal-derived ingredients or by-products. But Garnier is actually not a cruelty-free brand, as Garnier does test on animals when required by law
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2️⃣ In 2017, L’Oreal’s EverPure Shampoo and Conditioners were spotted with a ‘100% Vegan’ stamp on the packaging. L’Oreal claims these products are ‘vegan’ in which they don’t contain animal-derived ingredients or by-products, but L’Oreal is definitely not a cruelty-free brand. L’Oreal does test on animals when required by law.
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🔍 Look for products that are both cruelty-free 𝙖𝙣𝙙 vegan to ensure the products and its ingredients were not tested on animals 𝙖𝙣𝙙 it doesn't contain animal-derived ingredients or by-products.
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Do you know of any other brands/products that claim to be vegan but isn't cruelty-free?🤔

𝚟𝚎𝚐𝚊𝚗 ≠ 𝚌𝚛𝚞𝚎𝚕𝚝𝚢-𝚏𝚛𝚎𝚎 some cosmetics...

CHOOSING CRUELTY-FREE MATTERS 🐰 to the millions of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing. 💄💉🐇 It's not 𝒿𝓊𝓈𝓉 a mascara. And it may not be a life or death decision for you but it is for all the innocent animals used for product testing. 
You're either part of the solution or part of the problem. Which side would you like to be on? 
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Choosing cruelty-free matters & You CAN help to make a difference ✊🏻✨
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🎨 via @justcomics_official

CHOOSING CRUELTY-FREE MATTERS 🐰 to...

Beating the Monday Blues with this gorgeous bluish-purple pastel nail polish color from @nclabeauty called 𝘊𝘭𝘶𝘣𝘩𝘰𝘶𝘴𝘦 𝘊𝘰𝘤𝘬𝘵𝘢𝘪𝘭𝘴 💙🍹 All of NCLA nail polish are cruelty-free, vegan, and 7-free! 💅🏻✨ #veganmanimonday

Beating the Monday Blues with...

Pretending to look busy is hard work. // 📸 via @rabbitsrealm

Pretending to look busy is...

Yess. 🙌🏻 Let’s bake it happen!🧁✨

Yess. 🙌🏻 Let’s bake it...

Vegan Makeup Drugstore Brands (2018)

This post may contain affiliate links.

One of the biggest struggles I hear from compassionate shoppers is finding affordable makeup that is both cruelty-free and vegan. Yes, there is a difference between cosmetics labelled as cruelty-free and vegan. ‘Cruelty-free’ implies the ingredients and finished products were not tested on animals meanwhile ‘Vegan’ products do not contain any animal ingredients.

There are some great cruelty-free drugstore brand lists and similar resources available online but not one specifically catered for only vegans. It’s probably because it’s a much shorter list but you may be surprised that although a brand isn’t considered 100% vegan, they do offer some options that are animal-free in addition to being cruelty-free of course!

Here you will find a list of drugstore makeup brands that are either 100% vegan or brands that carry some vegan options as well as to how you can find those Vegan options. At the very bottom of this post, I also list drugstore makeup brands that are NOT cruelty-free and continue to test on animals and therefore should be avoided. Finally, I mention brands that are cruelty-free BUT not vegan-friendly and is probably best to avoid.

But let’s start with the Cruelty-free brands that are either 100% vegan or offer some vegan options!

List of Vegan Makeup Drugstore Brands

Below is a list of cruelty-free drugstore makeup brands that do not test on animals with vegan options!

e.l.f. Cosmetics 

All cosmetics are vegan

All of e.l.f.‘s cosmetics are vegan-friendly and do not contain any animal ingredients. They offer a complete line of makeup at an incredibly affordable price (lipsticks are only $3!). Available in-store at Target, London Drugs, Walmart, CVS, Walgreens,Superdrug


Wet N Wild

Wet N Wild is unfortunately no longer considered cruelty-free and was recently caught for selling their products in-stores in mainland China where animal testing for cosmetics is required by law.


NYX Cosmetics

Some vegan makeup

NYX Cosmetics is cruelty-free however NYX is owned by L’Oreal, a parent company that does test on animals. Some of NYX makeup products are vegan, find a list of NYX vegan products here.
Available in most drugstores.


Pixi

Some vegan makeup

Pixi offers a range of natural cosmetics and beauty products, only some are considered vegan. For a full list of Pixi vegan products, find it here. Available in store at Target


Essence

Some vegan makeup

Essence cosmetics is a popular drugstore makeup brand, they recently have confirmed a list of their makeup that are considered vegan, find a list of Essence vegan products here.


Barry M

Some vegan makeup

Barry M is a great cruelty-free makeup brand for UK shoppers. Not all of their products are vegan but they clearly label which ones are on their website under each product description, or find a full list of Barry M vegan makeup here. Available in-store at Superdrug.


Physicians Formula

Some vegan makeup

Physicians Formula is widely available at most drugstores and they’re known for their dermatologist-tested, hypoallergenic, fragrance-free makeup. Find an updated list of Physicians Formula vegan products here. Available in stores at Ulta, London Drugs, Walmart.


Models Own

Some vegan makeup and nail polish

Models Own is a UK-based makeup brand with lots of vegan options. For a list of Models Own vegan makeup, find it here. Available in stores at Ulta.


Milani

Some vegan makeup

Some of Milani cosmetics are classified as vegan-friendly and you can find a Milani vegan product list here. Available in-store at Target, Walmart, CVS, Walgreens


Pacifica

100% vegan cosmetics

Pacifica is a 100% vegan and sustainable makeup brand. They offer beauty and skincare products that are formulated without: parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, phthalates, and FD&C color. Available in store at Target, Ulta


Real Techniques

All makeup brushes are vegan

Real Techniques has a cult following for their synthetic and vegan makeup brushes that are sold in just about any drugstore at a reasonable price. Available in store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens


Mineral Fusion

Some vegan makeup

Mineral Fusion products are at a higher price point compared to other drugstore brands but they also claim their products are free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances. All of Mineral Fusion products are 100% vegetarian, and most are even 100% vegan – full list of Mineral Fusion vegan products here. Available in store at London Drugs, Target, Ulta


Eco Tools

100% vegan makeup brushes

Eco Tools makes 100% vegan and affordable animal-free makeup brushes with quality soft bristles, sleek bamboo handles, and recycled aluminum ferrules. Available in-store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens


Ardell Lashes

Vegan false eyelashes

Ardell is a popular drugstore brand with a growing selection of cruelty-free and synthetic false lashes. Their lashes are made without animal-hair. Available in-store at most drugstores.


Makeup Academy – MUA

Some vegan makeup

Makeup Academy is cruelty-free and recently confirmed which of their affordable makeup is vegan, view a list of MUA’s vegan products here.


theBalm

Some vegan makeup

theBalm offers some vegan makeup products for face, eyes, and lips. Find a list of theBalm vegan products here. theBalm is known for their talc-free and paraben-free formulations and retro packaging! Available in-stores at Rexall.


Emani

100% vegan makeup and makeup brushes

All of Emani makeup products are vegan. Emani is known for the talc-free, paraben-free cosmetics that do not contain any harsh chemicals or petrochemicals. Available in-stores at Target and London Drugs.


Makeup Revolution

Some vegan makeup

Makeup Revolution is an incredibly affordable makeup brand known for their eye and face palettes. Makeup Revolution recently added a VEGAN section on their website or you can find a list of Makeup Revolution vegan products here. Available in stores at Ulta and Superdrug.


ORLY

Vegan nail polish

All of ORLY‘s regular nail polish are vegan-friendly and they’re around the same price as O.P.I. nail polish. Available in store at Target, Ulta, Walmart, CVS


GOSH

Some vegan makeup

GOSH cosmetics offers an extensive product range and you’ll be happy to hear that most of them are indeed vegan-friendly! For a full list of GOSH vegan products, check it out here. Available in-store at Superdrug, Shoppers Drug Mart


Jordana

Some vegan makeup

Jordana cosmetics is based in the U.S. and their line of makeup are extremely affordable (lipsticks start at $1.99!). But only some of Jordana’s beauty products are considered vegan. They have confirmed to me “Jordana has identified only 4 animal derivatives exist in our products, these are: carmine, guanine, lanolin and beeswax. For a particular product, view ingredients section for carmine, guanine, lanolin and beeswax. If not listed, then it is vegan.” Available in-store at Walmart, Walgreens, Kmart


B.

100% vegan makeup

B. recently went through a major rebanding but they remain to be both a cruelty-free and vegan brand focusing on quality vegan makeup. You can find B. products at Superdrug. Available in-store at Superdrug.


Drugstore brands to avoid that test on animals

Avoid these brands as they continue to test on animals.

  • Maybelline
  • Max Factor
  • Neutrogena
  • New York Color (N.Y.C.)
  • OPI nails
  • Pure Ice nails
  • Revlon
  • Rimmel London
  • Sally Hansen
  • Sinful Colors

drugstore brands that are probably best to avoid that are not vegan-friendly

Some makeup brands claim to be cruelty-free and do not test on animals however they may use ingredients derived from an animal. Common non-vegan ingredients used in cosmetics include honey, beeswax, milk protein, lanolin, and carmine.

It is difficult to tell if an ingredient came from an animal or a vegan source just by reading a product’s ingredient list because manufacturers and companies are not required to disclose this on the label. However most vegan-friendly brands will usually tell shoppers which products or ingredients to avoid as they contain animal by-products.

Unfortunately some cruelty-free brands choose not to disclose this information, as a result, I am unable to warrant any of their products as being vegan.

Burt’s Bees – owned by Clorox (a company that does test on animals), uses milk, lanolin, honey, royal jelly and carmine in some products and claim that since many of their products are produced on shared lines, they don’t call them “vegan”.

Flower Beauty – claims “While our brand is cruelty free, our production centers are not certified vegan meaning there could be trace amounts of animal bi-products in the product.”

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33 Comments
  • Mandie Hann
    February 25, 2019

    The last year or so I have been switching my products over to cruelty-free products, I was so surprised to see how many companies still test on animals. Your website has been such a good guideline. I am really happy with the information I find.

  • jacqueline mcculloch
    February 1, 2019

    Revolution Skincare Skin Firming Solution is not suitable for vegetarians or vegans , and they do-not clarify where the collagen is sourced from ,i have asked for them to answer but they have not they deleted my message on their facebook page as well about the serum as i said they cannot be vegan if they are selling products not suitable for vegetarians and vegans ,anyone have any ideas about this or facts

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Vegan Lipsticks from Note Cosmetics Review
Vegan Makeup Drugstore Brands (2018)