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Vegan Makeup Drugstore Brands (2018)

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One of the biggest struggles I hear from compassionate shoppers is finding affordable makeup that is both cruelty-free and vegan. Yes, there is a difference between cosmetics labelled as cruelty-free and vegan. ‘Cruelty-free’ implies the ingredients and finished products were not tested on animals meanwhile ‘Vegan’ products do not contain any animal ingredients.

There are some great cruelty-free drugstore brand lists and similar resources available online but not one specifically catered for only vegans. It’s probably because it’s a much shorter list but you may be surprised that although a brand isn’t considered 100% vegan, they do offer some options that are animal-free in addition to being cruelty-free of course!

Here you will find a list of drugstore makeup brands that are either 100% vegan or brands that carry some vegan options as well as to how you can find those Vegan options. At the very bottom of this post, I also list drugstore makeup brands that are NOT cruelty-free and continue to test on animals and therefore should be avoided. Finally, I mention brands that are cruelty-free BUT not vegan-friendly and is probably best to avoid.

But let’s start with the Cruelty-free brands that are either 100% vegan or offer some vegan options!

List of Vegan Makeup Drugstore Brands

Below is a list of cruelty-free drugstore makeup brands that do not test on animals with vegan options!

e.l.f. Cosmetics 

All cosmetics are vegan
All of e.l.f.‘s cosmetics are vegan-friendly and do not contain any animal ingredients however some of their makeup brushes are made with animal-hair. They offer a complete line of makeup at an incredibly affordable price (lipsticks are only $3!).
Available in-store at Target, London Drugs, Walmart, CVS, Walgreens, Superdrug

Wet N Wild

Some vegan makeup
Wet N Wild is another affordable makeup brand that has a ton of vegan options (lipsticks for $2!). You can now tell which of Wet N Wild products are vegan as it’s clearly labelled on the store display and some product packaging, or find a full list here.
Available in store at Target, Walmart, Walgreens, CVS

Pixi

Some vegan makeup
Pixi offers a range of natural cosmetics and beauty products, only some are considered vegan. For a full list of Pixi by Petra vegan products, find it here.
Available in store at Target

Essence

Some vegan makeup
Essence cosmetics is a popular drugstore makeup brand, they recently have confirmed a list of their makeup that are vegan which you can find a list of it here.

Barry M

Some vegan makeup
Barry M is a great cruelty-free makeup brand for UK shoppers. Not all of their products are vegan but they clearly label which ones are on their website under each product description, or find a full list of Barry M vegan makeup here.
Available in-store at Superdrug.

Physicians Formula

Some vegan makeup
Physicians Formula is widely available at most drugstores and they’re known for their dermatologist-tested, hypoallergenic, fragrance-free makeup. Physicians Formula has recently started to label which of their makeup is considered vegan like their NEW Healthy Foundation.
Available in stores at Ulta, London Drugs, Walmart.

Models Own

Some vegan makeup and nail polish
Models Own is a UK-based makeup brand with lots of vegan options. For a list of Models Own vegan makeup, find it here.
Available in stores at Ulta.

Milani

Some vegan makeup
Some of Milani cosmetics are classified as vegan-friendly and you can find a vegan product list on their website here.
Available in-store at Target, Walmart, CVS, Walgreens

Pacifica

100% vegan cosmetics
Pacifica is a 100% vegan and sustainable makeup brand. They offer beauty and skincare products that are formulated without: parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, phthalates, and FD&C color.
Available in store at Target, Ulta

Real Techniques

All makeup brushes are vegan
Real Techniques has a cult following for their synthetic and vegan makeup brushes that are sold in just about any drugstore at a reasonable price.
Available in store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

Mineral Fusion

Some vegan makeup
Mineral Fusion products are at a higher price point compared to other drugstore brands but they also claim their products are free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances. All of Mineral Fusion products are 100% vegetarian, and most are even 100% vegan – full list of Mineral Fusion vegan-friendly products here.
Available in store at London Drugs, Target, Ulta

Eco Tools

100% vegan makeup brushes
Eco Tools makes 100% vegan and affordable animal-free makeup brushes with quality soft bristles, sleek bamboo handles, and recycled aluminum ferrules.
Available in-store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

Ardell Lashes

Vegan false eyelashes
Ardell is a popular drugstore brand with a growing selection of cruelty-free and synthetic false lashes. Their lashes are made without animal-hair.
Available in-store at most drugstores.

Makeup Academy – MUA

Some vegan makeup
Makeup Academy is cruelty-free and recently confirmed which of their affordable makeup is vegan, view a list of MUA’s vegan products here.

theBalm

Some vegan makeup
theBalm offers some vegan makeup products for face, eyes, and lips. Find a list of theBalm vegan products here. theBalm is known for their talc-free and paraben-free formulations and retro packaging!
Available in-stores at Rexall.

Emani

100% vegan makeup and makeup brushes
All of Emani makeup products are vegan. Emani is known for the talc-free, paraben-free cosmetics that do not contain any harsh chemicals or petrochemicals.
Available in-stores at Target and London Drugs.

Makeup Revolution

Some vegan makeup
Makeup Revolution is an incredibly affordable makeup brand known for their eye and face palettes. Makeup Revolution recently added a VEGAN section on their website so you can now view which of their makeup are considered vegan.
Available in stores at Ulta and Superdrug.

ORLY

Vegan nail polish
All of ORLY‘s regular nail polish are vegan-friendly and they’re around the same price as O.P.I. nail polish.
Available in store at Target, Ulta, Walmart, CVS

GOSH

Some vegan makeup
GOSH cosmetics offers an extensive product range and you’ll be happy to hear that most of them are indeed vegan-friendly! For a full list of GOSH cosmetics’ vegan products, check it out here.
Available in-store at Superdrug, Shoppers Drug Mart

Jordana

Some vegan makeup
Jordana cosmetics is based in the U.S. and their line of makeup are extremely affordable (lipsticks start at $1.99!). But only some of Jordana’s beauty products are considered vegan.
They have confirmed to me “Jordana has identified only 4 animal derivatives exist in our products, these are: carmine, guanine, lanolin and beeswax. For a particular product, view ingredients section for carmine, guanine, lanolin and beeswax. If not listed, then it is vegan.”
Available in-store at Walmart, Walgreens, Kmart

B.

100% vegan makeup
B. recently went through a major rebanding but they remain to be both a cruelty-free and vegan brand focusing on quality vegan makeup. You can find B. products at Superdrug.
Available in-store at Superdrug.

Drugstore brands to avoid that test on animals

Avoid these brands as they continue to test on animals.

  • Maybelline
  • Max Factor
  • Neutrogena
  • New York Color (N.Y.C.)
  • OPI nails
  • Pure Ice nails
  • Revlon
  • Rimmel London
  • Sally Hansen
  • Sinful Colors

drugstore brands that are probably best to avoid that are not vegan-friendly

Some makeup brands claim to be cruelty-free and do not test on animals however they may use ingredients derived from an animal. Common non-vegan ingredients used in cosmetics include honey, beeswax, milk protein, lanolin, and carmine.

It is difficult to tell if an ingredient came from an animal or a vegan source just by reading a product’s ingredient list because manufacturers and companies are not required to disclose this on the label. However most vegan-friendly brands will usually tell shoppers which products or ingredients to avoid as they contain animal by-products.

Unfortunately some cruelty-free brands choose not to disclose this information, as a result, I am unable to warrant any of their products as being vegan.

NYX Cosmetics – owned by L’Oreal (a company that does test on animals), state they are unable to give out generalized ingredient information.

Burt’s Bees – owned by Clorox (a company that does test on animals), uses milk, lanolin, honey, royal jelly and carmine in some products and claim that since many of their products are produced on shared lines, they don’t call them “vegan”.

Flower Beauty – claims “While our brand is cruelty free, our production centers are not certified vegan meaning there could be trace amounts of animal bi-products in the product.”


Disclaimer: This post contains affiliate links.

33 Responses
  • Tamara
    July 14, 2018

    I’m wondering if the Studio 35/Walgreens brand is cruelty free. I can’t find anything on it anywhere. Their new makeup brushes state that they’re synthetic. There are a lot of Walgreens brand items that I prefer to purchase, but it would be nice to know they don’t test. Thanks.

  • Becca
    June 9, 2018

    I love that you listed all the non cruelty free makeup brands. There was a couple I didn’t even know about. I would love if you check out my two blogs and subscribe to one of them if you find my content interesting!

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