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L’Oreal Brands – Which Ones are Cruelty-Free or Sold in China?

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Is L’Oreal cruelty-free?


No. L’Oreal is not a cruelty-free corporation as some of their brands are sold in Mainland China where animal testing is required by law for all imported cosmetics.

However it should be noted that 5 of L’Oreal’s brands are PETA certified cruelty-free: Urban Decay, NYX Cosmetics, Pureology, IT Cosmetics, and Carol’s Daughter.

L’Oreal’s Animal Testing Policy (2018)

L’Oreal has a very misleading animal testing statement. They state “Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

But here’s the TRUTH, L’Oreal will make an exception if regulatory authorities demanded animal tests for safety or regulatory purposes, and they say what those exceptions are: Selling in China. So, the claim that L’Oreal “no longer tolerates any exception to this rule” is complete BS.

Source: L’Oreal

L’Oréal Continues to Test On Animals

Don’t believe L’Oreal products are sold in China where animal testing is required by law?

Check out what L’Oreal had to say about why they are listed on PETA’s List of Companies that Do Test on Animals:

Source: L’Oreal

Although L’Oreal is not conducting the animal tests themselves, but they are having others do it for them, and in this case, the Chinese health authorities are testing their products and ingredients on animals.

Therefore, I would not consider L’Oreal or any of their brands that are sold in Mainland China to be cruelty-free.

It should be noted that throughout the years, L’Oreal has acquired 5 cruelty-free brands: It Cosmetics, NYX, Urban Decay, Pureology, and Carol’s Daughter. These 5 brands are not sold in China and are not required to be tested on animals. These 5 brands are in fact, certified cruelty-free by PETA.

When a corporation, as large as L’Oreal, has over 50+ brands in its portfolio, it’s sometimes hard to tell which brands are selling in China, are certified cruelty-free, or brands that naturally inherit their parent company’s animal testing policy.

List of L’Oréal Brands

I wanted to list out all of L’Oreal’s brands to help with:

  • Figuring out which of L’Oreal’s brands are cruelty-free
  • Knowing which of L’Oreal’s brands are sold in Mainland China
  • If you don’t want to support anything associated with L’Oreal, then use this list as a reference as you should avoid all the brands on this list

Sold in China – This brand distributes its products in China where animal testing is required by law

PETA Certified – This brand is PETA Certified Cruelty-Free

No notes – It has not been confirmed whether this brand sells in China, buy or boycott at your own discretion.


  • Baxter of California
  • Biotherm – sold in china
  • CeraVe
  • Clarisonic – sold in China
  • Decleor
  • Garnier – sold in china
  • Giorgio Armani  – sold in china
  • Helena Rubinstein – sold in china
  • Kiehl’ssold in china
  • La Roche-Posaysold in china
  • Lancömesold in china
  • MG
  • Mixa
  • Roger&Gallet
  • Sanoflore
  • Shu Uemura – sold in china
  • SkinCeuticals – sold in china
  • Vichy – sold in china
  • Yue Sai – sold in china
  • Yves Saint Laurent Beauté sold in china


  • Giorgio Armanisold in china
  • Helena Rubinstein – sold in china
  • IT Cosmetics – PETA Certified *acquired in 2016
  • L’Oréal Paris – sold in china
  • Maybelline New Yorksold in china
  • NYX Cosmetics – PETA Certified *acquired in 2014
  • Shu Uemura – sold in china
  • Urban Decay – PETA Certified *acquired in 2012
  • Yue Sai – sold in china
  • Yves Saint Laurent Beautésold in china


  • African Beauty Brands
  • Dark and Lovely
  • Garnier – sold in china
  • House 99 by David Beckham
  • Kérastase – Sold in China
  • L’Oréal Professional – sold in china
  • Matrix – sold in china
  • Mizani – sold in china
  • Niely
  • Pureology – PETA Certified *acquired in 2007
  • Redken – Sold in China
  • Shu Uemura Art of Hair – Sold in China
  • Softsheen – sold in china


  • Essie


  • Atelier Cologne – sold in China
  • Cacharel – sold in china
  • Carol’s Daughter – PETA Certified *acquired in 2014
  • Diesel – sold in china
  • Giorgio Armanisold in china
  • Guy Laroche
  • Maison Margiela
  • Paloma Picasso
  • Proenza Schouler
  • Ralph Lauren – sold in china
  • Viktor&Rolf – sold in china
  • Yves Saint Laurent Beautésold in china
10 Responses
  • AnimalRIghts2.k19
    January 1, 2019

    I hate how brands can get away with lying to consumers! That would be like whole foods saying their fresh fruits were organic but they were actually full of pesticides! >:(

  • Judy
    November 18, 2018

    Thank you for this wonderful information. I thought vegan products were not being tested on animals. Obviously I was wrong. Please continue this good work. If people saw pictures of what rabbits, cats, dogs were going through, they wouldn’t be buying from companies that allow such horrific acts. It’s reprehensible and needs to stop.

  • Pamela
    November 11, 2018

    China should be boycotted for its lack of animal welfare laws and its insistance on animal testing. L’Oreal do not need to sell in China. Greed is NOT good. It has long been proved that animal testing is irrelevant, unneccessary and immoral. There is no place for it in the 21st century.

    • Josette Lauer
      November 12, 2018

      Absolutely Correct. It is immoral and indecent to harm animals of any kind. These companies should be closed for food if they continue to test in animals. Boycott their products and only use those companies that do not do vicious and cruel things. This country and all others need to Stop! sending their products to China. Enough us Enough!!!!!!

      • Sarah
        December 4, 2018

        I absolutely agree that China’s animal welfare standards are abhorrent, and they desperately need new legislation for animal protection. I also agree that there is no need for animal testing anywhere in the world, as alternative methods have been proven to be sufficient replacements. However, I am curious, how do you propose that the nation of China be boycotted? Are you proposing a boycott of goods made by China or sold to China? If so, I fully support that, I have relatives who do this. But I am a bit confused on what you mean by “boycotting China.”

  • Denise Craver
    November 5, 2018

    I will not buy and products that I know aren’t cruelty free. I see no purpose in testing on animals. How said in this day of technology that can’t come up with a better alternative. The problem being I thing is that not enough information getting out into the public.
    I pray for the lives of all thevaninals being used as experiments.

  • KJ Ortiz
    July 24, 2018

    For people who are trying to use cruelty free/vegan products, companies have a responsibility to everyone to be truthful about their animal testing policies and individual ingredient policies. L’Oreal must inform the public if it sells products in China. Until China changes its laws, “cruelty-free” should not be in the vocabulary of any company that sells products in that country. That includes L’Oreal. I used Skinceuticals Vitamin C Serum once, not knowing about the product being animal- tested. I loved the product but will never use it again knowing what I know now.

  • Lapis Lynx
    June 12, 2018

    As far as I see it if a company tests on animals for ANY of its own companies then it is responsible for testing on animals,period. I would NOT buy anything from l’oreal until all their companies stop testing…no excuses.

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