Is No7 Cruelty-Free?

🐰 No7 is a *cruelty-free brand. None of No7’s ingredients or products are tested on animals. No7 has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does No7 Test on Animals?

When asking, does No7 test on animals? We must look beyond to ensure none of No7’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

• ✓ No7 confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
• ✓ No7 confirmed all their ingredient suppliers do not test on animals
• ✓ No7 confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, No7 is a *cruelty-free brand by our standards.

*No7 is owned by Walgreens Boots Alliance, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that Walgreens owns No7.

What is No7’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on No7’s website about its animal testing policy:

In addition, when I emailed No7 asking about their cruelty-free commitment, they responded stating:

“We do not conduct or commission animal testing on our own brand products. This is a value we have actively held ourselves to account to long before the inception of the Leaping Bunny certification.

We have set and maintained our own high standards over many years and in doing so can reassure you that you can buy and use our products with confidence that they have not been tested on animals.

We’ve worked with the charity FRAME (http://www.frame.org.uk/) over the past two decades to help bring about the development of alternatives to animal testing.”

What About China’s Animal Testing Laws?

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

No 7 Beauty Products has confirmed they only sell online in China and not in stores in mainland China. Therefore they are not required to test on animals.

“We do not conduct or commission any testing on animals. Tmall Global is the premier online platform for overseas brands to reach Chinese consumers without the need for physical stores in China. Launching our online Tmall Global Boots store allows Chinese consumers to access our brands without violating any laws or regulations in China while ensuring we never have to test our products on animals.” – No7

Is No7 Certified Cruelty-Free?

No7 is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.

Although No7 is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.

Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is No7 Vegan?

⭐️ No7 is NOT vegan. No7 does not claim to offer any vegan products at this time. Most of No7’s beauty products contain beeswax, silk powder, lanolin, carmine, and/or other animal-derived ingredients or by-products.

The following is a screenshot of what’s currently stated on No7’s official website about its vegan products:

Unfortunately, No7 does not clearly mark which of their beauty products are vegan and they advise customers to check their ingredients list to determine if it’s suitable for vegans.

However, some cosmetic ingredients can be derived from animals, plants, or made synthetically so it’s difficult to identify if a product is vegan just by reading the ingredient list. Therefore, I would not recommend any of No7 beauty products to be vegan until the brand explicitly says ‘these products are vegan’.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

No7 is Cruelty-Free, but Not Vegan

No7 is cruelty-free and doesn’t test on animals. However, No7 Beauty does not currently offer any vegan options therefore No7 will not be included on our List of Cruelty-Free & Vegan Brands Directory.

In order for brands to be included in our Cruelty-Free List, they must be cruelty-free and offer some vegan products.

For vegan-friendly alternatives to No7 beauty and skincare products, we recommend checking out Barry M, B. Cosmetics, Revolution Beauty, and The Body Shop. All of these brands are cruelty-free and offer some vegan options.

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I hope this article helped you to understand No7’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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