No7 beauty products is a UK skincare and makeup brand but is No7 cruelty-free and vegan in 2021? We’ve got the answers here!
Quick Summary: No7 Ethical Analysis
No7 is cruelty-free! None of No7 Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
However, it should be noted that No7 is owned by Walgreens Boots Alliance, a corporation that is NOT cruelty-free.
And No7 is not a 100% vegan brand, it doesn’t appear they have any vegan products at this time.
No7 Cruelty-Free Claims
No7 has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
Below is a screenshot of No7’s official animal testing statement:
In addition, when I emailed No7 asking about their cruelty-free commitment, they responded stating:
“We do not conduct or commission animal testing on our own brand products. This is a value we have actively held ourselves to account to long before the inception of the Leaping Bunny certification.
We have set and maintained our own high standards over many years and in doing so can reassure you that you can buy and use our products with confidence that they have not been tested on animals.
We’ve worked with the charity FRAME (http://www.frame.org.uk/) over the past two decades to help bring about the development of alternatives to animal testing.”
Is No7 Beauty Products Sold in China?
Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, No7 Beauty Products has confirmed they only sell online in China and not in stores in mainland China. Therefore they are not required to test on animals.
“We do not conduct or commission any testing on animals. Tmall Global is the premier online platform for overseas brands to reach Chinese consumers without the need for physical stores in China. Launching our online Tmall Global Boots store allows Chinese consumers to access our brands without violating any laws or regulations in China while ensuring we never have to test our products on animals.” – No7
No7 Owned by Walgreens Boots Alliance
Some cruelty-free consumers boycott beauty brands that are owned by a non-cruelty-free parent company. So, it should be noted that No7 Beauty Products is owned by Walgreens Boots Alliance.
Walgreens Boots Alliance is not a cruelty-free corporation because they use raw materials and/or suppliers that allow their products to be tested on animals when required by law.
They state in their animal testing policy:
“suppliers of ingredients, components, and finished goods used in Walgreens Boots Alliance may have to or continue to carry out tests on animals.” – Walgreens Boots Alliance
Here is a summary of Walgreens Boots Alliance’s animal testing policy:
Although No7 Beauty is owned by Walgreens Boots Alliance, the brand has remained committed to being a cruelty-free brand.
No7 has met all of our criteria in our Cruelty-Free Checklist.
If you choose not to support brands owned by a non-cruelty-free parent company, then you may want to skip on No7 beauty products.
Is No7 Vegan?
No7 is cruelty-free but not all of their products are vegan. Most of No7 beauty products contain beeswax, silk powder, lanolin, carmine, and/or other animal-derived ingredients or by-products.
Unfortunately, No7 does not clearly mark which of their beauty products are vegan and they advise customers to check their ingredients list to determine if it’s suitable for vegans.
However, some cosmetic ingredients can be derived from animals, plants, or made synthetically so it’s difficult to identify if a product is vegan just by reading the ingredient list. Therefore, I would not recommend any of No7 beauty products to be vegan until the brand explicitly says ‘these products are vegan’.
The following is a screenshot of what’s currently stated on No7’s official website about its vegan products:
No7 is Cruelty-Free, but Not Vegan
No7 is cruelty-free and doesn’t test on animals. However, No7 Beauty does not currently offer any vegan options therefore No7 will not be included on our List of Cruelty-Free & Vegan Brands Directory.
In order for brands to be included in our Cruelty-Free List, they must be cruelty-free and offer some vegan products.
For vegan-friendly alternatives to No7 beauty and skincare products, we recommend checking out Barry M, B. Cosmetics, Revolution Beauty, and The Body Shop. All of these brands are cruelty-free and offer some vegan options.
Is No7 Sustainable?
No7 is based in: the UK
No7 products made in: Some are made in the UK, but I’m still waiting for confirmation from the brand.
No7 doesn’t promote or market themselves as a sustainable brand but they claim to be working on making their packaging more eco-friendly.
Sustainability & Environmental Initiatives: No7 refuses to use plastic, bio-based, or biodegradable glitter in any new products and claims that include their promotional and display materials.
Eco-Friendly Packaging Initiatives: No7 states they are working on replacing their plastic jars with recyclable glass.
Giving Back Initiatives: No7 donates and supports cancer care charities and runs summits that help women fight gender inequality connected to COVID-19.
Ingredients and Formulations Claims: N/A
Response to Mica Sourcing: TBD
I hope this article helped you to understand No7’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all! If you did find this post helpful, consider supporting me with a small contribution at the same price as a regular coffee! ☕️
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