Makeup Revolution

Last Updated: January 30, 2023

Is Makeup Revolution Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Makeup Revolution’s ethics and initiatives.

Ethical Analysis

Is Makeup Revolution cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Makeup Revolution’s policies.
Makeup Revolution is cruelty-free. None of Makeup Revolution’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Makeup Revolution’s products are vegan, but they have some vegan options.
Makeup Revolution does not claim or market itself as a sustainable company.
Makeup Revolution uses synthetic mica that’s made in a lab and therefore no child labor is involved. And if synthetic mica is not possible, Makeup Revolution claims their natural mica is ethically sourced.
Makeup Revolution products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Makeup Revolution

Makeup Revolution offers award-winning makeup, skincare, and haircare. Made affordable.
PRODUCTS MADE IN: China, Taiwan, UK, Italy, France, Germany
PRODUCTS: Makeup, Makeup Brushes, Skincare, Bath & Body Care, Hair Care, Nails

Makeup Revolution

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Makeup Revolution Cruelty-Free?

🐰 Makeup Revolution is a cruelty-free brand. None of Makeup Revolution’s ingredients or products are tested on animals. Makeup Revolution has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Makeup Revolution Test on Animals?

When asking, does Makeup Revolution test on animals? We must look beyond to ensure none of Makeup Revolution’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Makeup Revolution confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Makeup Revolution confirmed all their ingredient suppliers do not test on animals
  • ✓ Makeup Revolution confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Makeup Revolution is a truly cruelty-free brand by our standards.

What is Makeup Revolution’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Makeup Revolution’s website about its animal testing policy:

Is Makeup Revolution Cruelty-Free?

What About China’s Animal Testing Laws?

Makeup Revolution has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“we do not currently have any stores in China which currently stocks our products.”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Makeup Revolution Certified Cruelty-Free?

Makeup Revolution is certified cruelty-free by PETA, but NOT certified Leaping Bunny.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Makeup Revolution Vegan?

⭐️ Makeup Revolution is NOT an entirely vegan brand. But Makeup Revolution offers some vegan options that are free of animal products.

How to know which of Makeup Revolution’s products are vegan?

All of Makeup Revolution’s vegan products are clearly marked on their website, and you can view a full list of their vegan products on their website.

The following is a screenshot of what’s currently stated on Makeup Revolution’s website about its vegan claims:

Is Makeup Revolution Vegan?

Where to buy Makeup Revolution? Check out, Ulta, Target, ASOS, Beauty Bay, Shoppers Drug Mart, and on Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Makeup Revolution’s products made?

Makeup Revolution states on its website,

Where do you manufacture your products?
Around 60% of our products are made in China, 25% in Taiwan, 15% in UK, Italy, France & Germany.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Makeup Revolution if their mica is ethically sourced without the use of child labor and they responded by stating,

“We avoid using natural mica wherever possible in all of our products. When it is technically not possible to use synthetic mica, our suppliers are required to provide satisfactory documentation to demonstrate the mica used has been obtained from an ethical source.”

I hope this article helped you to understand Makeup Revolution’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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What do you think

0 thoughts on “Makeup Revolution”

  1. Not clear on why they are Peta approved if some of their line is not vegan, which means they have animal ingredients in some of their products.

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