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Cruelty-Free & Vegan Toothpaste Guide

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The very first thing I switched when I was going cruelty-free and vegan was my toothpaste.

While I was at the store, I was overwhelmed with what felt like hundreds of toothpaste brands and options! I remember thinking, how could there possibly be that many different formulas for toothpaste?! Then it dawned on me that the majority of conventional toothpaste brands are actually all owned by the same parent company like Church & Dwight, GlaxoSmithKline, and Procter and Gamble. These giant personal care brands unfortunately still test their products and ingredients on animals.

Luckily there are other cruelty-free and vegan toothpaste brands that are now being sold at most drugstores and grocery stores that are not owned by a parent company that tests on animals!

I’ve created this handy list so that you can find a vegan toothpaste that’s right for you!


Starting Point: Saying No!

Make a mental note of the brands to stay away from. According to PETA‘s list of companies that do test on animals, we ought to steer clear of these toothpaste brands:

  • Arm & Hammer
  • Aquafresh
  • Biotène
  • Crest
  • Colgate*
  • Sensodyn

*Colgate is listed on PETA as a ‘company that works for regulatory change’ which means “they test on animals only when required by law. They are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.” Until then, we consider Colgate NOT cruelty-free.


Show you are against animal testing by going cruelty-free!

Vote with your consumer dollars and refuse to purchase from any of these toothpaste brands. Your buying power will tell these companies that you are saying no to animal testing and will not support any brand or product that hurt animals.

Next up, animal fat?

If you aren’t familiar with what the difference between cruelty-free and vegan is, then definitely check out this post.

Cruelty-free means that the products and its ingredients are not tested on animals meanwhile the term vegan is used to describe a product as being free of any animal-derived ingredients.

Conventional toothpastes contains glycerin aka animal fat, however glycerin can also be made synthetically or from plant sources, so nowadays most popular toothpaste brands qualify as being vegan-friendly.

Lucky for us, that means finding vegan toothpaste isn’t going to be as tough as you probably thought!

Lets Go Shopping!

You want to make sure the toothpaste you are choosing to buy is indeed cruelty-free where the ingredients and the final product were not test on animals, as well as, the toothpastes does not contain any animal-derived ingredients. Here’s a list of both cruelty-free and vegan toothpaste brands that carry an endless selection of flavours and options to get you started!


We’ve listed just a handful of toothpaste brands that are available at supermarkets and drugstores but there are lots of other cruelty free and vegan toothpastes that you can find online or at a natural health food store. Share some of the toothpastes you’ve tried in the comments =)

20 Responses
  • Buby
    March 16, 2017

    Really helpful!!! Thanks

  • manou cassel
    March 3, 2017

    Thank you so much. This is really helpful

  • Jenessa Hernandez
    February 28, 2017

    Hi! I have only been vegan for a few months but I definitely recommend the Nature’s Gate toothpaste, the spearmint tastes great! I have still been wanting to try the Hello toothpaste, does anyone know where to get it, in a store and not online, please?

    • Jenessa Hernandez
      February 28, 2017

      Great article, by the way! (=

    • Vicky Ly
      March 1, 2017

      Hey Jenessa!
      I also highly recommend Nature’s Gate toothpaste! It’s definitely one of my top faves out of the bunch of vegan toothpaste I’ve tried! =)

      If you’re in the US, I know Target and Walmart carries Hello toothpaste in stores. However I don’t think they’re available in stores outside the U.S yet. Hope that helps!

  • Cassandra Smith
    January 11, 2017

    What toothpaste is the best vegan whitening toothpaste?

  • Vee
    October 11, 2016

    I recommend toothpastes by Nelson Naturals and The Holistic Science Co.

  • Avigail
    October 10, 2016

    Jeez I mean crest

  • Avigail
    October 10, 2016

    It sucks because crêts tastes so good ?

  • Ado
    May 13, 2016

    Hey, what about miswak? 😉 The W.H.O. recommends it over toothpaste and toothbrush, and it is 100% biodegradable.
    It is amazing how, after a week or so of using it, your teeth already look better!
    I got stuck to it 4 years ago and never went back.

    It is doubtful if a toothpaste can be called cruelty-free when the parent company is not… You know, the money if fueling the same =)

  • Caitlin
    February 21, 2016

    Thank you so much for this! I’ve been using Tom’s of Maine toothpaste for a while and I have been searching for more vegan and cruelty free toothpaste options. Great blog btw.

    • Vicky Ly
      February 22, 2016

      Glad to help, Caitlin!! =) Let me know if you ever try any good ones worth recommending to me!

  • Sam
    May 30, 2015

    Thank you so much! This was extremely helpful =)

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