This is a bit of a controversial topic in the cruelty-free community. ๐Ÿฐ Throughout the years, many cruelty-free brands have been acquired and bought by parent corporations that are NOT cruelty-free.
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๐‘’๐“๐’ถ๐“‚๐“…๐“๐‘’๐“ˆ:
โ˜ž Urban Decay acquired by L'Oreal in 2012
โ˜ž NYX acquired by L'Oreal in 2014
โ˜ž Hourglass acquired by Unilever in 2017
And in 2019:
โ˜ž TATCHA was acquired by Unilever
โ˜ž Drunk Elephant was acquired by Shiseido
โ˜ž Coty buys majority stake in Kylie Cosmetics
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As a result, these initially 'cruelty-free' brands' animal testing policies have been called into question on whether they will remain committed to never testing on animals or they will conform and adopt their parent company's animal testing policies and start testing on animals ๐Ÿ’‰๐Ÿ‡
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๐Ÿ™…๐Ÿปโ€โ™€๏ธ Some ethical consumers have chosen to ๐™—๐™ค๐™ฎ๐™˜๐™ค๐™ฉ๐™ฉ these cruelty-free brands that are owned by a parent company that tests on animals because they feel that their purchases may be indirectly funding and supporting the animal tests conducted or issued by the parent corporation.
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๐Ÿ’๐Ÿปโ€โ™€๏ธ On the flip side, some cruelty-free shoppers choose to continue to ๐™จ๐™ช๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ and purchase from these brands as they believe this will send a message to the parent corporations that being a cruelty-free brand matters to consumers and that it can also be a sustainable and profitable business decision and hopefully, this will influence the parent companies to go cruelty-free too! โœจ
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Whether you decide to boycott or support these cruelty-free brands that are owned by a non-cruelty-free parent corporation is up to you! ๐Ÿ’• There is no "right" or "wrong" way to go cruelty-free. You do you! .
Here's a summary of some of the most popular cruelty-free brands that are owned by a corporation that is NOT cruelty-free. Please note: this is not a complete list.

This is a bit of...

Cruelty-Free Rules Everything Around Me ๐Ÿ‡๐ŸŒฟโœจ (๐ŸŽจ via @wkcreative)

Cruelty-Free Rules Everything Around Me...

@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

Cruelty-Free & Vegan Toothpaste Guide

This post may contain affiliate links.

cruelty-free-vegan-toothpastes

The very first thing I switched when I was going cruelty-free and vegan was my toothpaste.

While I was at the store, I was overwhelmed with what felt like hundreds of toothpaste brands and options! I remember thinking, how could there possibly be that many different formulas for toothpaste?! Then it dawned on me that the majority of conventional toothpaste brands are actually all owned by the same parent company like Church & Dwight, GlaxoSmithKline, and Procter and Gamble. These giant personal care brands unfortunately still test their products and ingredients on animals.

Let’s face it though, you can’t exactly skip out on brushing unless you want to find yourself somewhere like this Dentist in Greenbelt. Luckily there are other cruelty-free and vegan toothpaste brands that are now being sold at most drugstores and grocery stores that are not owned by a parent company that tests on animals!

I’ve created this handy list so that you can find a vegan toothpaste that’s right for you!

cruelty-free-vegan-toothpaste

Starting Point: Saying No!

Make a mental note of the brands to stay away from. According to PETA‘s list of companies that do test on animals, we ought to steer clear of these toothpaste brands:

  • Arm & Hammer
  • Aquafresh
  • Biotรจne
  • Crest
  • Colgate*
  • Sensodyn

*Colgate is listed on PETA as a ‘company that works for regulatory change’ which means “they test on animals only when required by law. They are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.” Until then, we consider Colgate NOT cruelty-free.

bunny_kisses
Show you are against animal testing by going cruelty-free!

Vote with your consumer dollars and refuse to purchase from any of these toothpaste brands. Your buying power will tell these companies that you are saying no to animal testing and will not support any brand or product that hurt animals.

Next up, animal fat?

If you aren’t familiar with what the difference between cruelty-free and vegan is, then definitely check out this post.

Cruelty-free means that the products and its ingredients are not tested on animals meanwhile the term vegan is used to describe a product as being free of any animal-derived ingredients.

Conventional toothpastes contains glycerin aka animal fat, however glycerin can also be made synthetically or from plant sources, so nowadays most popular toothpaste brands qualify as being vegan-friendly.

Lucky for us, that means finding vegan toothpaste isn’t going to be as tough as you probably thought!

Lets Go Shopping!

You want to make sure the toothpaste you are choosing to buy is indeed cruelty-free where the ingredients and the final product were not test on animals, as well as, the toothpastes does not contain any animal-derived ingredients. Here’s a list of both cruelty-free and vegan toothpaste brands that carry an endless selection of flavours and options to get you started!

vegan-toothpastes-brands

We’ve listed just a handful of toothpaste brands that are available at supermarkets and drugstores but there are lots of other cruelty free and vegan toothpastes that you can find online or at a natural health food store. Share some of the toothpastes you’ve tried in the comments =)


What do you think?

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19 Comments
  • Buby
    March 16, 2017

    Really helpful!!! Thanks

  • manou cassel
    March 3, 2017

    Thank you so much. This is really helpful

  • Jenessa Hernandez
    February 28, 2017

    Hi! I have only been vegan for a few months but I definitely recommend the Nature’s Gate toothpaste, the spearmint tastes great! I have still been wanting to try the Hello toothpaste, does anyone know where to get it, in a store and not online, please?

    • Jenessa Hernandez
      February 28, 2017

      Great article, by the way! (=

    • Vicky Ly
      March 1, 2017

      Hey Jenessa!
      I also highly recommend Nature’s Gate toothpaste! It’s definitely one of my top faves out of the bunch of vegan toothpaste I’ve tried! =)

      If you’re in the US, I know Target and Walmart carries Hello toothpaste in stores. However I don’t think they’re available in stores outside the U.S yet. Hope that helps!

  • Cassandra Smith
    January 11, 2017

    What toothpaste is the best vegan whitening toothpaste?

  • Vee
    October 11, 2016

    I recommend toothpastes by Nelson Naturals and The Holistic Science Co.

  • Avigail
    October 10, 2016

    Jeez I mean crest

  • Avigail
    October 10, 2016

    It sucks because crรชts tastes so good ?

  • Ado
    May 13, 2016

    Hey, what about miswak? ๐Ÿ˜‰ The W.H.O. recommends it over toothpaste and toothbrush, and it is 100% biodegradable.
    It is amazing how, after a week or so of using it, your teeth already look better!
    I got stuck to it 4 years ago and never went back.

    It is doubtful if a toothpaste can be called cruelty-free when the parent company is not… You know, the money if fueling the same =)

  • Caitlin
    February 21, 2016

    Thank you so much for this! I’ve been using Tom’s of Maine toothpaste for a while and I have been searching for more vegan and cruelty free toothpaste options. Great blog btw.

    • Vicky Ly
      February 22, 2016

      Glad to help, Caitlin!! =) Let me know if you ever try any good ones worth recommending to me!

  • Sam
    May 30, 2015

    Thank you so much! This was extremely helpful =)

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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