Updated on February 22, 2023

A Comprehensive Guide To The BEST Vegan Toothpaste Brands

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Looking for the best cruelty-free & vegan toothpaste that removes plaque, freshens breath, and whitens naturally?

In this cruelty-free toothpaste guide, I’m sharing some of the best vegan toothpaste brands; whether you prefer fluoride-free, or with fluoride, for sensitive teeth, or whitening toothpaste, there’s something for you in this list!

What To Look For:

Let’s first begin by asking, is toothpaste vegan? Some toothpaste contains animal-based glycerin, calcium phosphate derived from ground animal bones, or propolis derived from bees.

These can now be made synthetically or from naturally-derived plant sources. But make sure to check the ingredient lists, and unless it’s clearly stated all ingredients are from plant or synthetic sources, don’t assume they’re vegan.

In addition, most drugstore toothpastes are from brands that still test on animals like Crest, Colgate, Sensodyne, Arm & Hammer, Aquafresh, Biotene, and Spry, and should be avoided when looking for cruelty-free and vegan toothpaste.

List of Cruelty-Free Toothpaste Brands

The following brands are cruelty-free and do not test on animals. Some of these cruelty-free toothpaste brands are also 100% Vegan brands that do not use any animal ingredients or by-products in any of their product lines.

Cruelty-Free Toothpaste Tablets

If you want to ditch the plastic toothpaste tubes or prefer zero-waste, toothpaste tablets, here are some cruelty-free and vegan options:


Best Vegan Toothpaste

With so many cruelty-free toothpaste options available, it can be difficult to find one that works best for you.

Below, I share some of the best toothpaste options for:

All of the toothpaste mentioned in this post are from brands that have been verified as being truly cruelty-free and don’t test on animals. Note that I’ve included some options from cruelty-free brands that are owned by an animal-tested parent company. If you choose not to purchase from these beauty brands, avoid the ones marked with an * asterisk.

And all of the cruelty-free toothpaste have been verified as being vegan-friendly and don’t contain any animal-derived ingredients. However, always check the manufacturer’s website for the most up-to-date information as ingredients and formulations may change.

Cruelty-Free & Vegan Toothpaste with Fluoride

Over the years, I have received lots of requests for vegan toothpaste with fluoride, so here are some options:

Cruelty-Free Vegan Fluoride Toothpaste: Tom's of Maine, Hello, JASON, and Kiss My Face

Tom’s of Maine Fluoride Toothpaste* – Tom’s has the most options and flavors for vegan fluoride toothpaste. They also have travel-size toothpaste available too. Some of their fluoride options are ADA-approved, check the packaging to see which ones are. All of Tom’s toothpaste are vegan with the exception of Propolis & Myrrh toothpaste and Peppermint Fluoride-Free Botanically Bright Toothpaste. 

Hello Fluoride Toothpaste* – ADA-approved fluoride toothpaste made with naturally-derived flavors. Available in adult and kids flavors. Hello’s vegan fluoride toothpaste is a great option that you can get at most retailers, including Target and Walmart. 

JASON Anti-Cavity with Fluoride Toothpaste – Available in two fluoride options: SeaFresh Strengthening Gel and PowerSmile Whitening Gel. Both are SLS-Free and Gluten-Free. Available at most drugstores. 

Kiss My Face Fluoride Toothpaste – All Kiss My Face toothpaste are vegan, and they have two options with fluoride: Enamel Xtra Cool Mint and Whitening Cool Mint Gel. Both of which are SLS-free and triclosan-free. Kiss My Face toothpaste can be found at most drugstores and natural health food stores. 

Cruelty-Free & Vegan Sensitivity Toothpaste

Got sensitive teeth? And looking for a cruelty-free and vegan alternative to Sensodyne? Try these options instead!

Cruelty-Free Vegan Sensitivity Toothpaste: Hello, Kiss My Face, Tom's of Maine, and Green Beaver

Hello Sensitivity Relief Fluoride Toothpaste* – This is hands-down the most recommended vegan toothpaste for sensitivity. It contains the highest level of the active ingredient, potassium nitrate, allowed by the FDA to relieve tooth sensitivity. Contains fluoride and xylitol. SLS-Free. 

Kiss My Face Sensitive Orange Mint Gel – This is a great vegan sensitivity toothpaste that is fluoride-free, SLS-free, and triclosan-free. Contains potassium nitrate. Made with tea tree oil, aloe vera, echinacea & peppermint. 

Tom’s of Maine Rapid Relief Sensitive Toothpaste* – A fluoride-free toothpaste formula that claims to provide relief in 60 seconds! Tom’s sensitivity toothpaste contains naturally-derived arginine and calcium carbonate to block the pathway to sensitive nerves to help seal out the pain.

Green Beaver Sensitive Teeth Natural Toothpaste – Support cruelty-free Canadian companies like Green Beaver! Their cruelty-free toothpaste for sensitive teeth contains potassium nitrate and is a fluoride-free, SLS-free, and triclosan-free formula. 

Vegan Activated Charcoal Toothpaste

Looking for a vegan whitening toothpaste? Some users have seen great results switching to activated charcoal toothpaste to brighten their smiles.

Activated charcoal toothpaste claims to naturally and gently whiten teeth by removing surface stains. If you want to give one a try, these are some of the most recommended activated charcoal vegan toothpaste:

Cruelty-Free Vegan Activated Charcoal Toothpaste: Hello, Tom's of Maine, and Desert Essence

Hello Activated Vegan Charcoal Toothpaste* – Available in Fluoride-Free and With Fluoride options. Hello’s activated charcoal toothpaste is made from sustainable bamboo and formulated to be gentle enough for daily use. 

Tom’s of Maine Activated Charcoal Toothpaste* – Also available with fluoride and without fluoride option. The charcoal powder they use is derived from responsibly sourced peat. Tom’s of Maine is the gentlest charcoal toothpaste based on RDA testing and it claims you can use it twice a day the same way you would use any conventional toothpaste. 

Desert Essence Activated Charcoal Toothpaste – Fluoride-Free and Carrageenan-Free. Desert Essence’s charcoal toothpaste is formulated with Activated Coconut Shell Charcoal which claims to be a smooth, charcoal-gray (not black) formula to whiten teeth without discoloring your mouth.

Cruelty-Free & Vegan Organic Toothpaste

In search of cruelty-free organic toothpaste? Look no further with these three best natural and organic toothpaste alternatives!

Cruelty-Free Vegan Organic Toothpaste: Radius, Green People, and Dr. Bronner's

Radius USDA Organic Gel Toothpaste – Radius claims to be the only USDA Certified Organic toothpaste available on the market today. That means their toothpaste contains at least 95% or more organic ingredients. They offer vegan toothpaste and gels available in a range of flavors for children and adults.

Green People 100% Natural Toothpaste – Green People is a UK-based company.  Their toothpaste are fluoride-free, SLS-free, made with 87% certified organic ingredients, and 100% vegan. Green People’s toothpaste claims to be great for sensitive teeth and suitable for people with bleeding gums. Available in 4 flavors for adults and 3 options for children. 

Dr. Bronner All-One Toothpaste – Fluoride-free, SLS-free, formulated with 70% organic ingredients, and 100% vegan. This is a low-foaming toothpaste that uses organic menthol crystals to keep your breath smelling fresh naturally. Available in 4 flavors.


*Hello and Tom’s of Maine are both cruelty-free and do not test their products, ingredients, or formulations on animals, anywhere in the world. However, both cruelty-free toothpaste brands are owned by Colgate, a parent corporation that does tests on animals when required by law.

Cruelty-Free Toothpaste FAQ

Is Crest Toothpaste Cruelty-Free? No. Crest toothpaste is NOT cruelty-free. Crest allows its products to be tested on animals when required by law.

Is Crest Toothpaste Vegan? No. Crest is also NOT vegan. Crest claims some of its toothpaste is free of glycerin and does not contain animal by-products. However, since we do not consider Crest to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Crest to be vegan.

Is Tom’s Toothpaste Vegan and Cruelty-Free? Tom’s of Maine is a *cruelty-free brand but not an entirely vegan brand. Tom’s confirms its glycerin is from plant sources. Only some of Tom’s toothpaste is vegan, check the labels before buying. *However it should be noted that Tom’s of Maine is owned by Colgate, a parent company that is NOT cruelty-free.

Is Colgate Toothpaste Vegan? No. Colgate is NOT vegan. Colgate claims to offer some “vegan” options that are free of animal-derived ingredients, but Colgate engages in animal testing in some capacity, so we wouldn’t consider any Colgate products vegan at this time.

Is Sensodyne Toothpaste Vegan? No. Sensodyne is NOT vegan. Sensodyne claims some of its toothpaste is “vegan” and does not contain animal products or animal-derived products, but because Sensodyne engages in animal testing, we wouldn’t classify anything sold or produced by Sensodyne to be vegan.

Are all Hello Toothpaste Vegan? Hello is a *cruelty-free and vegan brand. All of Hello’s products, including their toothpaste are vegan and do not contain any animal-derived ingredients or by-products. *However it should be noted that Hello is owned by Colgate, a parent company that is NOT cruelty-free.

Which Cruelty-Free Toothpaste Brands Can I Buy at Walmart? You can find Hello and Tom’s of Maine toothpaste at Walmart.


I hope this ethical toothpaste guide helped you find a cruelty-free and vegan toothpaste that works best for you and that you discovered some new cruelty-free brands to support because together, we can help end animal testing for cosmetics once and for all!

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What do you think

23 thoughts on “A Comprehensive Guide To The BEST Vegan Toothpaste Brands”

  1. Such a helpful list, thank you! Also, just a note. Marvis is noted as 100% vegan, but the picture shown on their website for the whitening toothpaste has two dead fish on either sides of it. Thought it was interesting.

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