Updated on May 22, 2021

16 Best At-Home Vegan Hair Dye & Color Brands 2021

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List of Vegan Hair Dye Brands

This pandemic has got us all coloring our hair at-home and if you’re looking for a cruelty-free and vegan hair dye brand to cover your greys or roots or to transform your hair color, I’ve got you covered in this guide.

Unfortunately, almost all of the hair color and hair dye kits sold at the drugstore are from brands that DO test on animals like Revlon Colorsilk, Nice’ N Easy, L’Oreal, Wella, Vidal Sassoon, Redken, göt2b, and Schwarzkopf. These brands should be avoided as they’re not cruelty-free.

In addition, some at-home hair coloring kits may contain animal products and ingredients, making them not vegan.

Some animal-derived ingredients to look out for are animal-based proteins like keratin or animal-based glycerin. Unless the products and its ingredients are clearly labeled as ‘vegan’, assume that it contains animal-based ingredients or by-products.

List of Vegan Hair Dye Brands

The good news is that there are plenty of cruelty-free and vegan hair color brands available on the market today.

Below is a list of cruelty-free haircare brands that offer vegan at-home hair color products and hair color brands that don’t test on animals and don’t contain any animal-derived ingredients.

  • Arctic Fox – 100% Vegan
  • Manic Panic
  • Lime Crime – 100% Vegan
  • Naturtint – 100% Vegan
  • Splat – 100% Vegan
  • Tints of Nature – 100% Vegan
  • Good Dye Young – 100% Vegan
  • Surya Brasil – 100% Vegan
  • oVertone – 100% Vegan
  • dpHUE
  • Brite Organix – 100% Vegan
  • Punky Colour – 100% Vegan
  • Bleach London – 100% Vegan
  • Water Works – 100% Vegan
  • Herbatint – 100% Vegan
  • Umberto Giannini – 100% Vegan

Quick Guide to Vegan Hair Color:

  • For permanent hair color & natural-looking colors (like black, brown, red): Naturtint, Tints of Nature, Herbatint, Water Works
  • For bright, bold, or pastel hair colors: Arctic Fox, Manic Panic, Lime Crime, Splat, Good Dye Young, Punky Colour, Bleach London
  • For root touch-ups: dpHUE, Color Wow
  • For Henna hair dye: Surya Brasil, Tints of Nature, Lush
  • For color depositing hair conditioners: oVertone, Punky Colour, dpHUE

Arctic Fox Vegan Hair Dye

Arctic Fox Hair Color was created by animal lover and cruelty-free vlogger, Kristen Leanne. They offer a range of bright, vivid, prismatic shades of semi-permanent vegan hair dye colors that you can easily do at home.

Arctic Fox Hair Color also recently launched a plant-based hair lightening kit called Bleach, Please that claims can lift hair up to 8 levels.

Where to buy? Sally Beauty, Hot Topic, Amazon (US), Amazon (CA), Ulta

Manic Panic Vegan Hair Dye

Manic Panic offers a collection of semi-permanent and temporary hair color products in a variety of bright, bold, and pastel colors. They also have vegan hair bleaching kits available. All of Manic Panic hair dye and color formulas are 100% vegan, paraben-free, ammonia-free, phthalate-free, and made in the USA.

Where to buy? Sally Beauty, Ulta, Target, Amazon (US), Amazon (CA), Walmart

Lime Crime Unicorn Vegan Hair Dye

Channel your inner unicorn with Lime Crime’s semi-permanent vegan hair dyes and colors with their expansive range of vibrant full-coverage shades and tints. Whether you’re looking for a bright pop or a lighter shade of color, Lime Crime has a rainbow of colors to choose from. They also have temporary hair color sprays allowing you to play with multiple colors without the commitment as they’re easy to wash off after.

Where to buy? Ulta, Amazon (US), Cult Beauty, Nordstrom

Naturtint Vegan Hair Dye

Naturtint is distinguished from other hair coloring products as the first permanent hair color free of ammonia and featuring plant-based active ingredients. All of Naturtint hair dyes are vegan and cruelty-free. You can mix any of their 32 hair colors to find a custom color that suits you best. If you’re looking for a natural or black vegan hair dye, Naturtint is the best option!

Where to buy? Amazon (US), iHerb, Well.ca, Amazon (CA)

Splat Vegan Hair Dye

Splat offers a large collection of temporary and semi-permanent hair dye and colors. From bold blue, emerald green, to ombre fire, Splat says if you can dream it, you can create it! If you’re looking for the cheapest and most affordable at-home vegan hair color kit, Splat is your best option.

Where to buy? Amazon (US), Well.ca, Target, Amazon (CA), Walmart, CVS

Tints of Nature Vegan Hair Dye

Tints of Nature is an organic, natural, and 100% vegan hair dye brand. Tints of Nature vegan hair dye are available in two options: a semi-permanent Henna Cream formula that is made with natural henna and a Permanent Home hair dye formula that is formulated with certified organic and naturally derived ingredients and uses the lowest possible levels of PPD pigments. Tints of Nature also has hair lightener kits designed to lift and brighten medium brown to blonde hair by 4 to 7 shades.

Where to buy? Amazon (US), Well.ca, Amazon (CA)

Good Dye Young Hair Dye

Good Dye Young offers a selection of bright and boldly beautiful semi-permanent vegan hair dye with no PPD, no peroxide, no ammonia, and no other harmful ingredients. All Good Dye Young Beautifully Obnoxious semi-permanent hair colors are vegan and cruelty-free. In addition, current GDY Lightening Kits are vegan.

Where to buy? Sally Beauty and Sephora (CA)

Surya Brasil Vegan Henna

Surya Brasil offers a safer, non-toxic, and all-natural way to cover your grey or change your hair color with their semi-permanent Henna Cream and Powder hair color products.

Where to buy? Amazon (US), iHerb, Well.ca, Amazon (CA)

oVertone Coloring Conditioners

Tired of fading hair color? oVertone’s revolutionary coloring conditioners may be the answer for you! oVertone conditioners are not like traditional one-time application hair dyes. They’re pigmented conditioners designed to gradually color your hair and replace the pigments you lose from washing your hair over time. So that you can achieve and maintain the hair color of your dreams in minutes from your shower at home!

Where to buy? overtone.co

Brite Vegan Hair Color

Brite offers a range of semi-permanent vegan hair color in a variety of hues from bright & neon hair color to soft, pastel shades. Brite Organix is an ethical & vegan hair color brand where they partner with ethical and family-owned factories that take care of the people they employ.

Where to buy? briteorganix.com, Ulta, and Target

Punky Colour

Punky Colour has a collection of semi-permanent at-home hair coloring and bleaching kits. Punky Hair Colours are free of PPD’s, paraben, ammonia and GMO’s. They’re also vegan, cruelty-free, and made in the US.

Where to buy? Sally’s, Amazon, Ulta, and Target

Bleach London Hair Color

Bleach London has an endless selection of cruelty-free and vegan semi-permanent dyes, bleach kits, and toners for all types of hair color. Bleach London is also doing their part to lessen their impact on the environment by using recycled/recyclable packaging and removing single-use bowls and brushes from their home kits to minimize excess plastic!

Where to buy? Boots, Superdrug, Cult Beauty, and on Amazon.

dpHUE Root Touch-Up

Looking to color your roots at home? dpHUE has a line of vegan root touch-up products including their 100% permanent grey coverage kit, an easy-to-use root touch-up stick, and a temporary root touch-up color spray.

Where to buy? dphue.com

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What do you think

0 thoughts on “16 Best At-Home Vegan Hair Dye & Color Brands 2021”

    1. I’ve reached out to Herbatint numerous times to verify their animal testing policy and unfortunately, I haven’t heard back from them yet! I’ll update this list and add them once I can confirm their cruelty-free status =)

  1. ILoveTomatoes

    Do you know of any vegan and cruelty free hair mascaras? I have been looking for something to use to touch up between hair appointments, but I can’t find anything online. Any suggestions?

  2. Hello,

    thank you for informing us about the animal cruelty free vegan products in the market because now I could also dye my hair with one of the animal cruelty free vegan hair dye product and feel comfortable with my new hair color because it is animal cruelty free and vegan hair dye. These kinds of products are the best.

  3. Aren’t there any brands with natural hair colors, I can’t do rainbow, even though they’re very pretty, just not me. and nothing offered in usual stores?


    1. I suggest trying out Tints of Nature or Naturtint. They have very natural hair colors and you can find them at most natural health food stores, they’re also available on Amazon! =)

  4. Naturtint claims to be cruelty-free, but my internet research shows they sell to China, which means their products are being tested on animals. (I have written to the Naturtint company, and if, as of today, they are not selling to China, I will be back to let everyone know.) Also, I found a website that shows you can order Naturtint and have it sent to China. The only way the government of China will allow beauty products (cosmetics, skin care, perfume, etc.) to be sold in China is if they are tested on animals—regardless of where they are made. I went through this with Bath & Body Works, whose customer service reps either didn’t know or acted like they didn’t know. (By the way, Bath & Body Works is also not cruelty-free, as they claim, because they sell in China.) It doesn’t matter whether the actual company does the testing or whether they pay a third party (in China or elsewhere) to do the testing. Because they have made the CHOICE to sell in China, they are inflicting abuse, pain, and cruelty on live animals. I cannot support a company that makes that choice, and it is a choice.

    1. Hi Janice,

      It’s true that some imported cosmetics sold in stores in mainland China are required to be tested on animals. However, cosmetics that are sold online and then shipped to Chinese consumers are NOT required to be tested on animals per China’s animal testing laws. If Naturtint is selling online ONLY where they’re shipping direct-to-consumer in China, then no animal tests are required.

      I asked Naturtint last year if they sell in stores in China and my records show on Mar 16, 2020 that they’ve confirmed and told me that they DON’T sell in stores in China. I’m not aware of any changes of whether they started selling in retail stores in China but I’ll ask them again to make sure!

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