Maybelline

Last Updated: May 16, 2021

Is Maybelline Cruelty-Free and Vegan?

Maybelline is a popular American drugstore makeup and cosmetic brand sold worldwide but is Maybelline cruelty-free or vegan in 2021?

Ethical Analysis

Is Maybelline cruelty-free or vegan? We’ve got the answers here! Read below for more details on Maybelline’s policies.
Maybelline is NOT Cruelty-Free. Maybelline engages in animal testing by allowing its products to be animal-tested.
Yes, Maybelline sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Maybelline’s products are animal-tested, we wouldn’t consider anything sold or produced by Maybelline to be vegan.

Maybelline

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Is Maybelline Cruelty-Free?

Maybelline is a popular American drugstore makeup and cosmetic brand sold worldwide but is Maybelline cruelty-free?

Is Maybelline Cruelty Free?

Maybelline is NOT Cruelty-free. Maybelline pays and allows their products to be tested on animals when required by law. Maybelline also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Maybelline is owned by L’Oreal, a parent company that is also not cruelty-free.

Maybelline Animal Testing Policy

Maybelline states on its website that Maybelline is a subsidiary brand of L’Oreal and then proceeds to tell us about L’Oreal’s animal testing policy stating, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

Below is a screenshot of what’s currently stated on Maybelline’s company website:

Maybelline Cruelty-Free Claims
Maybelline Animal Testing Policy

What is concerning about their policy is the part I highlighted,

The general disclaimer, “An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes” usually implies that the company is selling its products in mainland China where animal testing is required by law for most imported cosmetics.

So this led us to ask, is Maybelline selling in China?

Is Maybelline Sold in China?

I found evidence of Maybelline selling its products in China. Below is a screenshot I took from their Chinese website:

Maybelline Sold in China; Cannot be Cruelty-Free
Maybelline products sold in China where animal testing is required by law

Because of Maybelline’s decision to sell its products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals. That’s why most cosmetics brands selling in mainland China retail stores cannot be considered cruelty-free.

Although Maybelline may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Maybelline refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Maybelline is NOT Cruelty-Free!

Maybelline allows their products to be tested on animals when required by law. Also, by choosing to sell in mainland China, Maybelline must have their products tested on animals. Therefore I would not consider Maybelline to be a cruelty-free brand.

Maybelline is on our List of Brands to Avoid – Animal Tested.

Is Maybelline Vegan?

Since we would not consider Maybelline to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Maybelline to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals, anywhere in the world, and also must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives:

Looking for a cruelty-free alternative to Maybelline? We recommend the following cruelty-free affordable, drugstore makeup brands:

or check out our list of drugstore cruelty-free makeup brands!

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What do you think

17 thoughts on “Maybelline”

  1. That awkward moment when you don’t care about animal testing and will continue to support these brands 🙂

    1. That awkward moment when your true colors come out (pun intended) and everyone knows you’re heartless and only care about yourself 🙂
      p.s. maybe you’d care if someone forcibly held your eyes open and put potentially blinding chemicals in them (Draize test), or maybe when they shove chemicals down your throat to see if they’re dealy (LD50)

  2. So disappointed, will not be using any of their products. There is evidence where rabbits have been tested, and while “nothing happened to them” – people came out with reactions, maybe because, ahem RABBITS ARE NOT HUMANS.

    THERE IS NO RATIONAL FOR TESTING ANIMALS. China won’t even treat its people right – SO WHY WOULD THEY CONSIDER VOICELESS INNOCENT CREATURES

    ALL ABOUT THE BUSINESS – NO ETHICS- I’M DONE

  3. Yesssh, can’t believe I have their mascara in my drawer! Tossing it in the garbage where it belongs never to buy that brand again. Animal testing is cruel and ineffective as animals have ONE skin type and these companies only test so as not to be sued! Investing in clean beauty products now and for the future for body and home which have healthy ingredients and not a bunch of chemicals! Younger generation needs to stand up against big industry and stop buying products that are harsh enough to have to be tested on animals. Harsh enough to run cruel tests on animals, waaaaaay too harsh for my skin! My whole house is going chemical free and cruelty free!

  4. will never use their product again and will spread the word to everyone else to hear about it after reading this, cant believe it so disgusting and disappointed. they should banned selling it to china for animal testing. i will put an end to this because no animal deserves to be treated like this just so cruel

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