Maybelline

Last Updated: May 16, 2021

Is Maybelline Cruelty-Free and Vegan?

Maybelline is a popular American drugstore makeup and cosmetic brand sold worldwide but is Maybelline cruelty-free or vegan in 2021?

Ethical Analysis

Is Maybelline cruelty-free or vegan? We’ve got the answers here! Read below for more details on Maybelline’s policies.
Maybelline is NOT Cruelty-Free. Maybelline engages in animal testing by allowing its products to be animal-tested.
Yes, Maybelline sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Maybelline’s products are animal-tested, we wouldn’t consider anything sold or produced by Maybelline to be vegan.

Maybelline

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Maybelline Cruelty-Free?

Maybelline is a popular American drugstore makeup and cosmetic brand sold worldwide but is Maybelline cruelty-free?

Is Maybelline Cruelty Free?

Maybelline is NOT Cruelty-free. Maybelline pays and allows their products to be tested on animals when required by law. Maybelline also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Maybelline is owned by L’Oreal, a parent company that is also not cruelty-free.

Maybelline Animal Testing Policy

Maybelline states on its website that Maybelline is a subsidiary brand of L’Oreal and then proceeds to tell us about L’Oreal’s animal testing policy stating, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

Below is a screenshot of what’s currently stated on Maybelline’s company website:

Maybelline Cruelty-Free Claims
Maybelline Animal Testing Policy

What is concerning about their policy is the part I highlighted,

The general disclaimer, “An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes” usually implies that the company is selling its products in mainland China where animal testing is required by law for most imported cosmetics.

So this led us to ask, is Maybelline selling in China?

Is Maybelline Sold in China?

I found evidence of Maybelline selling its products in China. Below is a screenshot I took from their Chinese website:

Maybelline Sold in China; Cannot be Cruelty-Free
Maybelline products sold in China where animal testing is required by law

Because of Maybelline’s decision to sell its products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals. That’s why most cosmetics brands selling in mainland China retail stores cannot be considered cruelty-free.

Although Maybelline may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Maybelline refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Maybelline is NOT Cruelty-Free!

Maybelline allows their products to be tested on animals when required by law. Also, by choosing to sell in mainland China, Maybelline must have their products tested on animals. Therefore I would not consider Maybelline to be a cruelty-free brand.

Maybelline is on our List of Brands to Avoid – Animal Tested.

Is Maybelline Vegan?

Since we would not consider Maybelline to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Maybelline to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals, anywhere in the world, and also must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives:

Looking for a cruelty-free alternative to Maybelline? We recommend the following cruelty-free affordable, drugstore makeup brands:

or check out our list of drugstore cruelty-free makeup brands!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

17 thoughts on “Maybelline”

  1. I believe that L’Oreal and Maybelline are affiliated brands, which would explain why Maybelline comments on L’Oreal’s testing procedures. This would be because Maybelline is a subsidiary of L’Oreal

    1. Yup! You’re absolutely right, L’Oreal owns the brand, Maybelline!

      However many cruelty-free brands that are owned by a parent company that tests on animals sometimes have their own policy regarding the issue of animal testing.

      For example, Urban Decay and NYX cosmetics are both beauty brands that are also owned by L’Oreal. However their animal testing policy reads very differently than Maybelline’s.

      Here is Urban Decay’s statement:
      “Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.”

      But at the same time, some cruelty-free consumers choose NOT to support cruelty-free brands that are owned by a parent company that tests on animals as they feel their money will be supporting the parent company.

      So going back to your comment, some cruelty-free brands like Urban Decay have promised that their products/ingredients are NOT tested on animals and that they refuse to sell in mainland China where animal testing is required, REGARDLESS of the fact that they’re owned by L’Oreal.

      Sadly, Maybelline can’t make the same promises =( I’m hoping one day, all of L’Oreal brands will become cruelty-free in the future!

      1. Its so sad that L’Oréal had now purchased Urban Decay and NYX.Cruelty free brands are selling out and I think its disgusting.why don’t they test the makeup on criminals in prison that rape and kill.Humans can be so disappointing. My heart broke when these two beams sold out.Lit cosmetics have now also being purchased.

  2. Hi! Not sure how old this article is, but after looking on Maybelline and L’Oreal’s websites, it states that L’Oreal no longer tests on animals. Maybelline just says there is no animal testing, but L’Oreal’s statement goes more in depth as to why they don’t have the bunny symbol on their products etc. (This comment is mostly for people like myself who found this article trying to become cruelty-free.)

    1. Hi there!

      I try my best to keep all of my posts updated and sadly, Maybelline’s and L”oreal’s animal testing policy remains the same and that is, they DO test on animals “when required by law”

      I just checked L’Oreal’s website and they state “The Group no longer tests on animal, anywhere in the world, and does not delegate this task to others. An exception could be made if regulatory authorities required it for safety or regulatory purposes.” –and that last sentence is what matters most.

      L’Oreal DOES test on animals, mostly because their products are SOLD in China where animal testing is required by law.

      They even say so on L’Oreal website “In China, the regulatory authorities carry out within their evaluation centers animal tests for finished cosmetics products before these are placed on their market. We think these tests are unnecessary but we cannot prevent them.”

      This means that L’Oreal (and also Maybelline) must pay the Chinese government to test their own products on animals in order to sell in China.

      There is one simple way L’Oreal can “prevent” these animal tests in the first place, and that is simply by choosing NOT to sell in mainland China. Lots of brands have decided to not sell in China for this very reason including brands like Urban Decay and Too Faced. So why can’t L’Oreal and Maybelline do the same? =)

      I know it can be super tricky but we all gotta be careful when brands say they don’t test on animals “except when required by law”. Which means that they actually DO test on animals!

      I appreciate your research though! It’s too bad that these brands aren’t cruelty-free =( but keep up your journey on going cruelty-free! it gets easier to understand who is truly cruelty-free or not with more practice, I promise! =)

      1. Thanks for the reply, I was just watching some videos and that was cleared up for me. I didn’t realize what the new Chinese law actually entailed. But I’m going to do my best to be cruelty-free!

  3. Inga Amirkhanian

    I did ask L’Oreal about their animal testing policy and this is the answer I got from them:

    August 9, 2016

    Dear Inga,

    Thank you for your interest in Giorgio Armani Beauty a brand of The L’Oréal Group.

    L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

    For complete information on this subject, please click here .

    Best regards,

    catherineoshea

    Catherine

    Consumer Care Center

    Ref. # 01368696

  4. I will Not Buy a your Products any more Do Not Belive you should not test on ANIMALS! !!!!!!!!!! TRY TESTING ON YOUR SELF IF YOUR BELIVE IN YOR PRODUCTS

Leave a Comment

Your email address will not be published. Required fields are marked *