So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
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I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Vegan Makeup at Sephora (No Parent Company Testing)

This post may contain affiliate links.

I recently got a gift card to Sephora but since deciding to go cruelty-free and vegan with my makeup and skincare back in 2012, I haven’t set foot in a Sephora store in forever.

Sephora is Not a Cruelty-Free Brand

The reason being is that the Sephora house brand isn’t cruelty-free as they have a number of stores in mainland China where animal testing is required by Chinese laws, so I never felt like it was right to buy anything, even if it was cruelty-free/vegan, from Sephora as I felt my money would be indirectly funding more animal tests done by the Sephora house brand.

Since receiving my Sephora gift card, I wanted to do a little research to see if maybe I can find some makeup products that were from brands that do not test on animals and that were also vegan and do not contain animal ingredients.

To narrow down my search even further, I also wanted to avoid cruelty-free brands with a parent company that continues to test on animals such as Urban Decay (owned by L’Oreal); Too Faced (owned by Estee Lauder); NARS + Bare Minerals (owned by Shiseido).

Cruelty-Free and Vegan Makeup at Sephora

To my pleasant surprise, Sephora has a small (but growing) selection of vegan makeup products with no parent company testing!

I’ve decided to publish this list of vegan makeup brands at Sephora with the hopes that it’ll help some of you find and shop for both cruelty-free and vegan makeup at Sephora!

PLEASE NOTE: On June 19, 2017, Unilever announced it has signed an agreement to acquire Hourglass. Hourglass will soon be owned by Unilever, a corporation that continues to test on animals; Unilever is not a cruelty-free company and at this time, Hourglass is considered cruelty-free but will soon be owned by a parent company that test on animals. (Source: Unilever)

Shopping at Sephora for Vegan Makeup

2018 Update! I’m happy to report due to the growing options for cruelty-free and vegan makeup options at Sephora, this list has expanded immensely so I have created separate product guides for each category. Click on the image to be redirected to the NEW and UPDATED product guides!

All of the makeup products mentioned are cruelty-free, vegan, and are from brands that are not owned by a parent company that tests on animals.






 

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15 Comments
  • Mia
    February 5, 2020

    Woow thanks for this nice article. Nice that Sephora also has vegan make-up!

  • Victoria Lin
    December 5, 2019

    Wow thank you for your are search and updates! Much appreciated!

  • Josee
    September 4, 2018

    Thank you so much for this list. It’s just what I’ve been looking for. It seems every vegan brand I use gets bought up. It’s so frustrating trying to find an independent company. Although Sephora has a list of individual vegan products, they don’t take into account the parent company.

  • Alysa
    July 14, 2017

    Pretty Vulgar, Stellar, and Milk Makeup are 100% vegan brands carried at Sephora (: However, the hourglass blushes are not vegan they have carmine in them which is beetles. Milk has great stick blushes but the only powder vegan blushes carried at the store are by stellar

    • Vicky Ly
      July 14, 2017

      I’m still waiting to hear back from Pretty Vulgar about their animal testing policy,
      I’ll definitely reach out to Stellar to verify their animal testing policy,
      and I’m still waiting to hear back from Milk Makeup about whether their raw material suppliers test on animals!

      On Hourglass’ website, they list 3 of their blush as being vegan — diffused heat, luminous flush, incandescent electra which you can find here >> https://www.hourglasscosmetics.com/vegan-makeup
      Unfortunately they don’t list their ingredients online so it’s difficult to confirm whether carmine is in these 3 blushes that they are claiming to be “vegan” Hmm.. I’ll look into this! That’ll be a shame if they do contain carmine =( Thanks for letting me know!!

      • Alysa
        July 15, 2017

        Awesome, I’ve trained with the brands and they all told me they were cruelty free and 100% vegan so hopefully it’s true and I’ve read the ingredients on all the blushes and they all do contain carmine ):

        • Heather
          October 16, 2019

          Oh my! I have just read about carmine and that is horrific!

      • Hadjer
        April 16, 2018

        Hi, thanks for this information … about carmin there is a synthetique one isn’t it? (That’s what i found in a site of cosmetic’s ingredients)

        https://cosmeticobs.com/fr/ingredient-cosmetique/ci-75470-51/

  • Lydia
    June 15, 2017

    LOve love love. A list like this was hard to find, and I really wanted to avoid brands that had a parent company doing animal testing. I will be sharing this with all my friends. these are all great brands, there’s no reason to need anything else to get a fab makeup look.

    • Vicky Ly
      June 16, 2017

      I totally agree! There’s plenty of cruelty-free brands available now that there’s really no reason why we should be supporting or condoning beauty brands who are choosing to continue to test on animals! Glad this list was helpful to you, I only feature cruelty-free brands on my blog that don’t have a parent company that tests on animals so feel free to browse my other shopping guides to help ya out! =) thanks for being a voice for the voiceless, Lydia!!

  • Monica vorse
    March 30, 2017

    You forgot to include tarte. They are known to be cruelty free and vegan.

    • Molly
      April 30, 2017

      I thought the company that owns Tarte is based in Asia and owns other non-cruelty free cosmetic brands?

      • Vicky Ly
        May 3, 2017

        Yes, that’s right! Tarte is owned by Kose.

        Kose is NOT a cruelty-free brand. They also own several cosmetic brands that sell in mainland China and therefore are not cruelty-free.

        Although Tarte is a cruelty-free brand and they do NOT test their products or ingredients on animals… this post excludes brands that are owned by a parent company, like Kose, that tests on animals =)

  • JessBeautician
    January 28, 2017

    SO helpful, thank you! I’ve been loving the RMS Beauty Un Cover Up Concealer but I want to find a vegan alternative and the Anastasia Beverly Hills one sounds perfect! X

  • Mariëlle Markgraaff
    January 26, 2017

    This is SO ideal, I’ll keep this in mind!!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Vegan Makeup at Sephora (No Parent Company Testing)