Last Updated: May 19, 2021

Is Nivea Cruelty-Free and Vegan?

NIVEA is a German personal care brand that specializes in skin and body care, but is Nivea cruelty-free or vegan in 2021?

Ethical Analysis

Is Nivea cruelty-free or vegan? We’ve got the answers here! Read below for more details on Nivea’s policies.
Nivea is NOT Cruelty-Free. Nivea engages in animal testing by allowing its products to be animal-tested.
Yes, Nivea sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Nivea’s products are animal-tested, we wouldn’t consider anything sold or produced by Nivea to be vegan.


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Is NIVEA Cruelty-Free?

Is Nivea Cruelty-Free?

Nivea is NOT Cruelty-free. Nivea pays and allows their products to be tested on animals when required by law. Nivea also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Nivea is owned by Beiersdorf, a parent company that is also not cruelty-free.

Nivea Animal Testing Policy

On Nivea’s website, they claim both their parent company, Beiersdorf and Nivea does not test on animals. However, in China where I later discovered Nivea’s products are sold, animal testing is mandated by law.

Below is a screenshot of what’s currently stated on Nivea’s company website:

NIVEA Cruelty-Free Claims

Policies stating China’s animal testing requirements usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Nivea Sold in China?

It has been confirmed that Nivea products are indeed sold in mainland China. As a result, Nivea must register and submit their products to be tested on animals.

Below is a screenshot of Nivea’s Chinese website:

Nivea sold in China, cannot be Cruelty-Free

Because of Nivea’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetic brands selling in mainland China cannot be considered cruelty-free in 2021.

Nivea states, “the tests are conducted by local institutions authorized by the state, not by the companies selling the product”. Although Nivea may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Nivea refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Nivea is NOT Cruelty-Free!

To sum up, by choosing to sell in mainland China, Nivea must have their products tested on animals. Therefore I would not consider Nivea to be a cruelty-free brand.

Currently, Nivea is on our List of Brands to Avoid – Animal Tested.

Is Nivea Vegan?

Since we would not consider Nivea to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Nivea to be vegan.

Cruelty-Free Alternatives to Nivea:

Looking for a cruelty-free option to Nivea, here are some of our recommendations:

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What do you think

14 thoughts on “Nivea”

  1. Lorna Marcella Camp

    i will finish up my nivea cream and will NEVER buy another Nivea product …shame as i love their nivea thick cream , but i cannot buy it anymore now that i know that they test on animals ..or pay to . Sort it out NIVEA !!!!!!

  2. I think we understand their statement completely different! Nivea says that they are against animal testing, but the government in China forces them to do so, right? One of their goals is to stop this.

    In other words (from my opinion): a little bit of money from the products we buy goes to people and actions against the statement of the China government.

    I assume that Nivea is a big compony that has more influance on this, compared to soms individuals that stop buying a particilar product.

    So, instead of neclecting Nivea, I would suggest that we have to support them in their fight against the goverment!

    (Altough I love my Nivea deodorant, I have no conflict interrest ;))

    1. that is certainly a different perspective however most people, including myself, find that approach hypocritical

      Also, most companies that say that they’re trying to work “from the inside” usually don’t have anything to back up these feel-good claims. No receipts or proof of how much money they put into funding alternatives to animal testing and it’s been a year now since I published this post and I haven’t seen NIVEA campaigning or doing any type of advocacy or “convincing” the Chinese government to change their animal testing laws.

      So, it may sound like they’re doing good. But where’s the proof that they are actually DOING some good?

    2. Thats is how I feel! glad I am not the only one! nieva is the only deodorant that works for me, that is affordable! I tried natural they just dont work!

  3. They actually testing first in China and then selling then all over the world – in the end the result is the same – they test on animals and Chine is a perfect cover for them – I agree with @Marica – if you are against animal testing – stop selling it in countries that force you to do so – but as I said – Chine is the perfect cover for continuing animal testing without problems – not only for Nivea.

  4. These big concerns are good at lying when they are taken to task over animal testing.
    Money is more important than any animals feelings.
    I mean, humans are not fed dog food to decide if the dogs will like it or not. So-do the tests on humans who are going to use the stuff. Animals DO NOT and never will use deodorant!
    Get some of the thugs and never-do-wells out of prison and test it on them. At least it would make them useful and appease us tax payers who keep these scum in moderate luxury in prison!
    Unfortunately until a government has the guts to stand up to these companies, this cruelty will continue. So just do your bit and DO NOT buy an yet hung that you believe to have been animal tested.
    We managed years ago with coal tar soap and stuff like that and it didn’t smell to bad either!!
    These multi – million scumbag concerns need to be stopped. There is no need in this day and age to be torturing animals just so some ‘dolly- bird’ can smell nice!!
    Think about it and check your cosmetics. Shop around and do the right thing.

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