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Nivea is NOT Cruelty-Free!
Nivea allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.
In addition, Nivea is owned by Beiersdorf, a parent corporation that is NOT cruelty-free.
Nivea’s Animal Testing Policy
On Nivea’s website, they claim they do not carry out any animal tests on their products or ingredients, unless it is mandatory by law.
See below for a screenshot of what’s currently stated on Nivea’s website:
They also have a link where you can read more about Nivea’s ‘Commitment Against Animal Testing’ where they go on to state China’s animal testing regulations.
Policies stating China’s animal testing laws usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.
Is Nivea Sold in China?
In my research, I discovered that Nivea products are indeed sold in stores in mainland China.
Below is a screenshot of Nivea’s Chinese website:
But Doesn’t China No Longer Tests on Animals?
Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Nivea has taken this route.
Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.
As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.
Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Nivea) are still required by law to be tested on animals in 2022.
Because Nivea has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.
Although Nivea may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.
For those reasons, we would not consider Nivea to be cruelty-free by our standards.
Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Nivea refuses to do the same and therefore cannot be considered cruelty-free.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.
See below for our complete cruelty-free checklist. Since Nivea already does not meet the last two, we cannot classify the brand as being cruelty-free.
Is Nivea Certified Cruelty-Free?
Nivea is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Because Nivea is not certified cruelty-free by a third party, no one is looking into or substantiating Nivea’s cruelty-free commitments and claims.
Is Nivea Owned By A Non-Cruelty-Free Parent Company?
Yes. Nivea is owned by Beiersdorf, a parent corporation that still engages in animal testing in 2022.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.
But in this case, Nivea is NOT cruelty-free and neither is its parent corporation, Beiersdorf.
Is Nivea Cruelty-Free?
To sum up, by choosing to sell in mainland China, Nivea must have its products tested on animals. Therefore, we would NOT consider Nivea to be a cruelty-free brand.
Currently, Nivea is on our List of Brands to Avoid – Animal Tested.
Is Nivea Vegan?
Nivea claims to offer some “vegan” options that are free of animal-derived ingredients, but because Nivea engages in animal testing, we wouldn’t classify anything sold or produced by Nivea to be vegan.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Nivea:
Looking for a cruelty-free option to Nivea, here are some of our recommendations: