Nivea (Beiersdorf)

Last Updated: June 11, 2022

Is Nivea (Beiersdorf) Cruelty-Free and Vegan?

NIVEA is a German personal care brand that specializes in skin and body care, but is Nivea cruelty-free or vegan in 2022?

Ethical Analysis

Is Nivea cruelty-free or vegan? We’ve got the answers here! Read below for more details on Nivea’s policies.
Nivea is NOT Cruelty-Free. Nivea engages in animal testing by allowing its products to be animal-tested.

Nivea is also owned by Beiersdorf, a parent corporation that does engage in animal testing.
Yes, Nivea sells its products in stores in mainland China under conditions where animal testing is still legally required.
Nivea claims to offer some “vegan” options that are free of animal-derived ingredients, but because Nivea engages in animal testing, we wouldn’t classify anything sold or produced by Nivea to be vegan.

Nivea (Beiersdorf)

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Is NIVEA Cruelty-Free?

Nivea is NOT Cruelty-Free!

Nivea allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

In addition, Nivea is owned by Beiersdorf, a parent corporation that is NOT cruelty-free.

Nivea’s Animal Testing Policy

On Nivea’s website, they claim they do not carry out any animal tests on their products or ingredients, unless it is mandatory by law.

See below for a screenshot of what’s currently stated on Nivea’s website:

Is Nivea Cruelty-Free?

They also have a link where you can read more about Nivea’s ‘Commitment Against Animal Testing’ where they go on to state China’s animal testing regulations.

Does Nivea Test on Animals?

Policies stating China’s animal testing laws usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Nivea Sold in China?

In my research, I discovered that Nivea products are indeed sold in stores in mainland China.

Below is a screenshot of Nivea’s Chinese website:

Nivea sold in China, cannot be Cruelty-Free

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Nivea has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Nivea) are still required by law to be tested on animals in 2022.

Because Nivea has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although Nivea may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider Nivea to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Nivea refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Nivea already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Nivea Certified Cruelty-Free?

Nivea is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Nivea is not certified cruelty-free by a third party, no one is looking into or substantiating Nivea’s cruelty-free commitments and claims.

Is Nivea Owned By A Non-Cruelty-Free Parent Company?

Yes. Nivea is owned by Beiersdorf, a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Nivea is NOT cruelty-free and neither is its parent corporation, Beiersdorf.

Is Nivea Cruelty-Free?

To sum up, by choosing to sell in mainland China, Nivea must have its products tested on animals. Therefore, we would NOT consider Nivea to be a cruelty-free brand.

Currently, Nivea is on our List of Brands to Avoid – Animal Tested.

Is Nivea Vegan?

Nivea claims to offer some “vegan” options that are free of animal-derived ingredients, but because Nivea engages in animal testing, we wouldn’t classify anything sold or produced by Nivea to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Nivea:

Looking for a cruelty-free option to Nivea, here are some of our recommendations:

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What do you think

14 thoughts on “Nivea (Beiersdorf)”

  1. Lorna Marcella Camp

    i will finish up my nivea cream and will NEVER buy another Nivea product …shame as i love their nivea thick cream , but i cannot buy it anymore now that i know that they test on animals ..or pay to . Sort it out NIVEA !!!!!!

  2. I think we understand their statement completely different! Nivea says that they are against animal testing, but the government in China forces them to do so, right? One of their goals is to stop this.

    In other words (from my opinion): a little bit of money from the products we buy goes to people and actions against the statement of the China government.

    I assume that Nivea is a big compony that has more influance on this, compared to soms individuals that stop buying a particilar product.

    So, instead of neclecting Nivea, I would suggest that we have to support them in their fight against the goverment!

    (Altough I love my Nivea deodorant, I have no conflict interrest ;))

    1. that is certainly a different perspective however most people, including myself, find that approach hypocritical

      Also, most companies that say that they’re trying to work “from the inside” usually don’t have anything to back up these feel-good claims. No receipts or proof of how much money they put into funding alternatives to animal testing and it’s been a year now since I published this post and I haven’t seen NIVEA campaigning or doing any type of advocacy or “convincing” the Chinese government to change their animal testing laws.

      So, it may sound like they’re doing good. But where’s the proof that they are actually DOING some good?

    2. Thats is how I feel! glad I am not the only one! nieva is the only deodorant that works for me, that is affordable! I tried natural they just dont work!

  3. They actually testing first in China and then selling then all over the world – in the end the result is the same – they test on animals and Chine is a perfect cover for them – I agree with @Marica – if you are against animal testing – stop selling it in countries that force you to do so – but as I said – Chine is the perfect cover for continuing animal testing without problems – not only for Nivea.

  4. These big concerns are good at lying when they are taken to task over animal testing.
    Money is more important than any animals feelings.
    I mean, humans are not fed dog food to decide if the dogs will like it or not. So-do the tests on humans who are going to use the stuff. Animals DO NOT and never will use deodorant!
    Get some of the thugs and never-do-wells out of prison and test it on them. At least it would make them useful and appease us tax payers who keep these scum in moderate luxury in prison!
    Unfortunately until a government has the guts to stand up to these companies, this cruelty will continue. So just do your bit and DO NOT buy an yet hung that you believe to have been animal tested.
    We managed years ago with coal tar soap and stuff like that and it didn’t smell to bad either!!
    These multi – million scumbag concerns need to be stopped. There is no need in this day and age to be torturing animals just so some ‘dolly- bird’ can smell nice!!
    Think about it and check your cosmetics. Shop around and do the right thing.

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