Nivea (Beiersdorf)

Last Updated: June 11, 2022

Is Nivea (Beiersdorf) Cruelty-Free and Vegan?

NIVEA is a German personal care brand that specializes in skin and body care, but is Nivea cruelty-free or vegan in 2022?

Ethical Analysis

Is Nivea cruelty-free or vegan? We’ve got the answers here! Read below for more details on Nivea’s policies.
Nivea is NOT Cruelty-Free. Nivea engages in animal testing by allowing its products to be animal-tested.

Nivea is also owned by Beiersdorf, a parent corporation that does engage in animal testing.
Yes, Nivea sells its products in stores in mainland China under conditions where animal testing is still legally required.
Nivea claims to offer some “vegan” options that are free of animal-derived ingredients, but because Nivea engages in animal testing, we wouldn’t classify anything sold or produced by Nivea to be vegan.

Nivea (Beiersdorf)

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Is NIVEA Cruelty-Free?

Nivea is NOT Cruelty-Free!

Nivea allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

In addition, Nivea is owned by Beiersdorf, a parent corporation that is NOT cruelty-free.

Nivea’s Animal Testing Policy

On Nivea’s website, they claim they do not carry out any animal tests on their products or ingredients, unless it is mandatory by law.

See below for a screenshot of what’s currently stated on Nivea’s website:

Is Nivea Cruelty-Free?

They also have a link where you can read more about Nivea’s ‘Commitment Against Animal Testing’ where they go on to state China’s animal testing regulations.

Does Nivea Test on Animals?

Policies stating China’s animal testing laws usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Nivea Sold in China?

In my research, I discovered that Nivea products are indeed sold in stores in mainland China.

Below is a screenshot of Nivea’s Chinese website:

Nivea sold in China, cannot be Cruelty-Free

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Nivea has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Nivea) are still required by law to be tested on animals in 2022.

Because Nivea has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although Nivea may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider Nivea to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Nivea refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Nivea already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Nivea Certified Cruelty-Free?

Nivea is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Nivea is not certified cruelty-free by a third party, no one is looking into or substantiating Nivea’s cruelty-free commitments and claims.

Is Nivea Owned By A Non-Cruelty-Free Parent Company?

Yes. Nivea is owned by Beiersdorf, a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Nivea is NOT cruelty-free and neither is its parent corporation, Beiersdorf.

Is Nivea Cruelty-Free?

To sum up, by choosing to sell in mainland China, Nivea must have its products tested on animals. Therefore, we would NOT consider Nivea to be a cruelty-free brand.

Currently, Nivea is on our List of Brands to Avoid – Animal Tested.

Is Nivea Vegan?

Nivea claims to offer some “vegan” options that are free of animal-derived ingredients, but because Nivea engages in animal testing, we wouldn’t classify anything sold or produced by Nivea to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Nivea:

Looking for a cruelty-free option to Nivea, here are some of our recommendations:

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What do you think

14 thoughts on “Nivea (Beiersdorf)”

  1. I have also used the Nivea brand for a long time and in my ignorance thought that they would never have used animals for testing (it’s archaic and for people who call themselves ‘scientists’, shows sheer stupidity in their methods). I have found a few cosmetic brands that are free from animal testing and have moved towards them. There are so many options and I agree that if we want these products to be safe for human use, they should be tested on humans or not be used at all! Awareness is key though, so keep up the good work, Vicky, and hopefully more people (especially women) will take a stand against these companies!

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