Last Updated: May 19, 2021

Is Nivea Cruelty-Free and Vegan?

NIVEA is a German personal care brand that specializes in skin and body care, but is Nivea cruelty-free or vegan in 2021?

Ethical Analysis

Is Nivea cruelty-free or vegan? We’ve got the answers here! Read below for more details on Nivea’s policies.
Nivea is NOT Cruelty-Free. Nivea engages in animal testing by allowing its products to be animal-tested.
Yes, Nivea sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Nivea’s products are animal-tested, we wouldn’t consider anything sold or produced by Nivea to be vegan.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is NIVEA Cruelty-Free?

Is Nivea Cruelty-Free?

Nivea is NOT Cruelty-free. Nivea pays and allows their products to be tested on animals when required by law. Nivea also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Nivea is owned by Beiersdorf, a parent company that is also not cruelty-free.

Nivea Animal Testing Policy

On Nivea’s website, they claim both their parent company, Beiersdorf and Nivea does not test on animals. However, in China where I later discovered Nivea’s products are sold, animal testing is mandated by law.

Below is a screenshot of what’s currently stated on Nivea’s company website:

NIVEA Cruelty-Free Claims

Policies stating China’s animal testing requirements usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Nivea Sold in China?

It has been confirmed that Nivea products are indeed sold in mainland China. As a result, Nivea must register and submit their products to be tested on animals.

Below is a screenshot of Nivea’s Chinese website:

Nivea sold in China, cannot be Cruelty-Free

Because of Nivea’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetic brands selling in mainland China cannot be considered cruelty-free in 2021.

Nivea states, “the tests are conducted by local institutions authorized by the state, not by the companies selling the product”. Although Nivea may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Nivea refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Nivea is NOT Cruelty-Free!

To sum up, by choosing to sell in mainland China, Nivea must have their products tested on animals. Therefore I would not consider Nivea to be a cruelty-free brand.

Currently, Nivea is on our List of Brands to Avoid – Animal Tested.

Is Nivea Vegan?

Since we would not consider Nivea to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Nivea to be vegan.

Cruelty-Free Alternatives to Nivea:

Looking for a cruelty-free option to Nivea, here are some of our recommendations:

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

14 thoughts on “Nivea”

  1. Thank you so much for this Vicky…I was under the impression that they don’t test or support animal testing…but of course this proves they do. I will never use a eucerin or nivea product again.

  2. rurouni kenshin

    Just like Tracy said, I too, will never use another Nivea or Eucerin product. I do have one lip balm that I’ll finish up

  3. Thank you for this information. I love Nivea products but I will not use their products ever again. They have misled the public on this issue

  4. Linda Carrubba

    l have just sent a message to nivea in regards to animal testing. They assured me that they do not test on animals or any third parties. They also stated that they are the world leaders in cruelty against animals. ..and are hoping to stop all animal testing.

    This message has totally confused me and would like your opinion on this.

    Thanking you


Leave a Comment

Your email address will not be published. Required fields are marked *