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Is Nivea Cruelty-Free?
Nivea is NOT Cruelty-free. Nivea pays and allows their products to be tested on animals when required by law. Nivea also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.
In addition, Nivea is owned by Beiersdorf, a parent company that is also not cruelty-free.
Nivea Animal Testing Policy
On Nivea’s website, they claim both their parent company, Beiersdorf and Nivea does not test on animals. However, in China where I later discovered Nivea’s products are sold, animal testing is mandated by law.
Below is a screenshot of what’s currently stated on Nivea’s company website:
Policies stating China’s animal testing requirements usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.
Is Nivea Sold in China?
It has been confirmed that Nivea products are indeed sold in mainland China. As a result, Nivea must register and submit their products to be tested on animals.
Below is a screenshot of Nivea’s Chinese website:
Because of Nivea’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetic brands selling in mainland China cannot be considered cruelty-free in 2021.
Nivea states, “the tests are conducted by local institutions authorized by the state, not by the companies selling the product”. Although Nivea may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Nivea refuses to do the same and has decided to put profits before the welfare of animals.
Summary: Nivea is NOT Cruelty-Free!
To sum up, by choosing to sell in mainland China, Nivea must have their products tested on animals. Therefore I would not consider Nivea to be a cruelty-free brand.
Currently, Nivea is on our List of Brands to Avoid – Animal Tested.
Is Nivea Vegan?
Since we would not consider Nivea to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Nivea to be vegan.
Cruelty-Free Alternatives to Nivea:
Looking for a cruelty-free option to Nivea, here are some of our recommendations:
- Alba Botanica – some vegan options
- Everyone – 100% Vegan
- Avalon Organics – some vegan options, check labels
- Hempz – 100% Vegan
- St. Ives *owned by Unilever – some vegan options