Dior is a high-end, designer makeup brand but is Dior cruelty-free in 2020?
Is Dior Cruelty-Free?
Dior is NOT Cruelty-free in 2020. Dior pays and allows their products to be tested on animals when required by law. Dior sells its products in stores in mainland China where animal testing is mandatory for all imported cosmetics.
Dior is also owned by LVMH, a parent company that is also not cruelty-free.
Dior Animal Testing Policy
Below you will find an email response that I received from one of Dior’s reps when I asked them about their animal testing policy and whether their cosmetics are sold in stores in mainland China where it is required by law that all imported cosmetics be tested on animals:
We do not test our products on animals nor do we permit others to do so except where it is required by law. We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France.
*Yes, we sell our products to China.
Is Dior Makeup Sold in China?
Dior confirmed that their products are indeed sold in China and the part in their policy that states “except where it is required by law” implies that Dior allows their products to be tested on animals by Chinese officials in order to sell in their country.
Many truly cruelty-free cosmetic brands have chosen not to sell in retail stores in China for this very reason or until China no longer requires imported cosmetics to be tested on animals.
Unfortunately, Dior refuses to do the same despite their claims of being “deeply committed to the elimination of animal testing.”
Below is a couple of screenshots I took from Dior’s Chinese website clearly showing the brand sells in China:
Summary: Dior is NOT Cruelty-Free!
By choosing to sell in mainland China, Dior must have their products be tested on animals. Therefore I would not consider Dior to be a cruelty-free brand.
Dior is on our List of Brands to Avoid – Animal Tested.
Is Dior Vegan?
Since we would not consider Dior to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Dior to be vegan.
Cruelty-Free Alternatives to Dior
Looking to switch to cruelty-free brands? Here are some options that are similar to Dior:
- Hourglass *owned by Unilever – some vegan options
- COVER FX – 100% Vegan
- Urban Decay *owned by L’Oreal – some vegan options
- BECCA Cosmetics *owned by Estee Lauder – some vegan options
- Anatasia Beverly Hills – some vegan options
and check out our list of high-end cruelty-free makeup brands!
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